As Seen On TV, Inc.'s Kevin Harrington Interviewed on Financial Website TheStreet

   As Seen On TV, Inc.'s Kevin Harrington Interviewed on Financial Website
                                  TheStreet

Harrington Discusses Upcoming Launch of ASTV Crowdfunding Platform and How It
Will Transform the As Seen On TV Industry

PR Newswire

CLEARWATER, Fla., Aug. 19, 2013

CLEARWATER, Fla., Aug. 19, 2013 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB:
ASTV), a leading multi-platform product marketing company and online shopping
destination, announced that Chairman and Founder Kevin Harrington was
interviewed on TheStreet by journalist Debra Borchardt. TheStreet is a digital
financial media company that provides the most actionable ideas from
investing, finance and business. AsSeenOnTV.com is one of the largest online
retailers of popular As Seen On TV products including Chillow®, Magic Mesh™
and Stone Wave.

To view the segment, use the link below:
http://www.thestreet.com/video/12009880/crowdfunding--as-seen-on-tv.html

Mr. Harrington discussed how ASTV's crowdfunding platform, through its
partnership with Launcht, will help transform the As Seen On TV industry by
allowing inventors to take their concepts all the way from idea to market. The
site will provide the public with access into the early stages of the
invention process that previously has been closed. Inventors will upload
video, images and marketing strategies to convince consumers of their good
ideas. In turn, consumers will review the ideas and can become the first to
own the best new products through pre-purchases on the crowdfunding platform.

About As Seen On TV
As Seen On TV, Inc. (OTCQB: ASTV) is the leading multichannel distributor of
As Seen On TV products and serves up fun for engaged consumers worldwide.
Customers can find 1,500 products from As Seen On TV in the areas of
Household, Kitchen, Outdoor, Health & Beauty, Fitness, Clothing, Electronics,
Toys, Novelty, Pets, DVDs, and Food. Celebrities and industry experts often
endorse As Seen On TV products for their inventive nature and utility. For
more information, please visit www.AsSeenOnTV.comor follow ASTV online at
Facebook.com/OfficialAsSeenOnTV, @AsSeenOnTV on Twitter and
Pinterest.com/AsSeenOnTVHQ.

Forward-Looking Statements
In accordance with the Private Securities Litigation Reform Act of 1995, we
caution you that, whether or not expressly stated, certain statements made in
this news release that reflect management's expectations regarding future
events and economic performance are forward-looking in nature and,
accordingly, are subject to risks and uncertainties. This information is
qualified in its entirety by cautionary statements and risk factor disclosures
contained in the Company's Securities and Exchange Commission filings,
including the Company's annual report on Form 10-K for the fiscal year ended
March 31, 2013. We caution readers that certain important factors may have
affected and could in the future affect the Company's actual results and could
cause the Company's actual results for subsequent periods to differ materially
from those expressed in any forward-looking statement made by or on behalf of
the Company.

SOURCE As Seen On TV, Inc.

Website: http://www.asseenontv.com
Contact: Sandra Lee, slee@proactivecapital.com, 646-862-4608,
www.proactivecapital.com