News Corp Launches “BallBall” for Exclusive European Football Content in
Japan, Indonesia & Vietnam
The Jeep® Brand Signs on as Launch Sponsor for BallBall
NEW YORK -- August 16, 2013
News Corp (NASDAQ: NWS, NWSA; Temp. ASX tickers: NNC, NNCLV)announced today
the launch of a new mobile and online product to deliver near-live highlights
of the world's leading football leagues and other exclusive content to the
world's fastest growing markets in East Asia. BallBall will initially target
fans in Indonesia, Vietnam and Japan, a combined market of more than 460
million people, with exclusive highlight clips, including every goal from
England’s Barclays Premier League. The Jeep® brand has signed on as launch
sponsor for BallBall across all three territories.
As a new initiative, BallBall was developed by leveraging existing resources
and collaboration from across News Corp, including Fox Sports Australia, News
UK, Dow Jones and The Wall Street Journal.
"BallBall's launch is a significant moment in the e-evolution of the new
News,” said Robert Thomson, Chief Executive of News Corp. “It is all about the
mobility of unique content and the upward mobility of Asia. As well as
exclusive highlights, our company has unique access to great football writing,
statistics, and the players, both on the field and in the industry, and we
will bring Asian fans much closer to the action. Football is the ultimate
global sport in an era of globalization and digitization - this new company
will ride the momentum of those two mega-trends."
BallBall (@ballball) features video highlights from more than 1,600 games -
viewable only to fans in Japan, Indonesia and Vietnam - with exclusive clips,
including England’s Barclays Premier League, Bundesliga(Germany), Ligue1
(France), SerieA (Italy),FA Cup (England), Championship (England), Capital
One Cup (England), Brazilian Championship,andMajor League Soccer. BallBall
will also provide Match Day previews and post-game packages. The mobile app is
available to download to smartphones in the three regions via the Android
marketplace. In addition, BallBall.com will carry video, viewable only in
those regions, as well as related match coverage.
Match clips will be complemented by live scores and a live stream of expert
coverage, commentary and analysis from The Times, The Sunday Times and The Sun
as well as information on national team players, and forthcoming local news
sources, contributors and user-generated content. Users can personalize the
app to follow their favorite teams and activate alerts for video and updated
news. All content is available in local language, while fans can share, read
and create communities of content and interact with other fans around the
Additional social features, match data, statistics analysis, new functionality
and iOS availability will be added over the coming months.
News Corp has appointed Unmish Parthasarathi, formerly of Fox Sports Asia, as
General Manager of BallBall, based in Singapore. As announced recently, News
Corp holds the exclusive English Premier League mobile and Internet rights in
Japan, Indonesia and Vietnam for three years, through the 2015-16 season. The
company has a two-year agreement for the additional leagues.
About News Corp
News Corp (NASDAQ: NWS, NWSA; Temporary ASX tickers: NNC, NNCLV)is a global,
diversified media and information services company focused on creating and
distributing authoritative and engaging content to consumers throughout the
world.The company comprises leading businesses across a range of media,
including: news and information services, sports programming in Australia,
digital real estate services, book publishing, digital education, and pay-TV
distribution in Australia.Headquartered in New York, the activities of News
Corp are conducted primarily in the United States, Australia, and the United
Kingdom. More information:www.newscorp.com.
About Jeep Brand
Built on more than 70 years of legendary heritage, Jeep is the authentic SUV
brand with class-leading capability, craftsmanship and versatility for people
who seek extraordinary journeys. The Jeep brand delivers an open invitation to
live life to the fullest by offering a full line of vehicles that continue to
provide owners with a sense of security to handle any journey with confidence.
The Jeep vehicle lineup includes Cherokee, Compass, Grand Cherokee, Patriot,
Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all
Jeep models are sold outside North America – and all are available in
right-hand-drive versions and with gasoline and diesel powertrain options.
Chrysler Group LLC sells and services vehicles in more than 150 countries
around the world.
Ashley Huston, 212-416-2025
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