Monetate Sees Strong Growth First Half of 2013, Increasing Revenue by 127%
Year Over Year and Furthering Reach into the Online Travel and Hospitality
Continued demand for personalization and the launch of Monetate's anticipated
automated segmentation product drives growth in retail, travel and global
PHILADELPHIA, Aug. 15, 2013
PHILADELPHIA, Aug. 15, 2013 /PRNewswire/ --Monetate experienced strong growth
in its revenue and client base in 2013 as marketers tapped big data to address
growing consumer demands for smarter and more relevant digital experiences. In
the first six months of 2013, Monetate boosted revenue by 127 percent year
over year and signed new brands in a variety of industries across the globe.
Monetate furthered its presence in the travel and hospitality industry –
signing brands including Celebrity Cruises and Air Arabia. Travel brands use
Monetate to provide a relevant experience for every online customer, based on
preferences, channel, device, destination and more. Brands that personalize
yield significant gains in bookings, upsells, brand loyalty and market share.
"Travelers now want personalized experiences that reflect their preferences
and brand loyalty, and they want to be able to book at any time, on any
device," said Gene Quinn, founder of TNooz and member of Monetate's advisory
board. "Travel brands must have the merchandising tools to react dynamically
to the customer in any situation in order to remain competitive."
Retail continued to be a strong market for Monetate. The platform powers
retailers to deliver the Amazon-like experience consumers crave, and more and
more brands understand the importance of leveraging big data tools like
Monetate to enable that experience.
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"The growth of Monetate, when you look at transactions and the amount of data
we handle, is astounding," said John Healy, COO of Monetate. "In Q2 last year,
we handled $2.3 billion in transactions on the Monetate platform. Q2 this year
has that number at just over $6 billion, an increase of 155 percent. Monetate
was engineered for scalability, which positions us for continued growth."
Monetate Expands Global Footprint; Enables Clients to Grow 33 Percent More
than Their Competitors
Monetate also further expanded into global markets in the first half of 2013,
specifically in Europe and South America, where Monetate signed brands
including: BeautyBay.com (UK), JD Sports Fashion (UK), B2W, Inc. (Brazil), and
Charles Tyrwhitt (UK).
"A key driver in Monetate's success is that we allow companies to bring
together data, analysis and marketing; teams that in many cases have operated
in inefficient silos," said David Brussin, CEO and founder of Monetate. "The
Monetate suite collects data, provides instant analysis around customer
preferences and responses to campaigns, and gives the marketing team the power
to immediately act on those insights, all within one cloud-based interface."
The proof is in their success. Last year, Monetate customers grew revenues 33
percent more than the average ecommerce brand.
Automated Segmentation with LivePredict
Positioning the company for continued momentum, Monetate this month launched
LivePredict, an automated segment discovery product that automatically
identifies valuable customer segments and the attributes that define them, and
gives marketers the ability to instantly take action by targeting offers and
content specifically to those segments.
"LivePredict offers a new way for marketers to understand and influence
digital visitor behavior," said Brian Hawkins, partner and optimization
specialist at Web Analytics Demystified. "Enabled by Monetate's proactive
targeting technology, LivePredict automatically surfaces customer segments
that might otherwise go unnoticed or undiscovered, potentially driving
significant changes in customer acquisition strategies and internal resource
(Watch Monetate CEO David Brussin discuss how LivePredict will change the
customer segmentation game)
Monetate empowers marketers to leverage big data to create more personalized
and engaging online customer experiences. By providing more relevant web
interactions, leading brands are able to anticipate and react to consumer
preferences to generate stronger customer relationships and significantly
Monetate drives billions of dollars of revenue every year for some of the
best-known brands in the world, including Best Buy, Frontier Airlines,
Aeropostale, The Sports Authority and PETCO. The company's solutions and
conversion expertise enable marketers to deliver a more relevant customer
experience with unprecedented agility.
Leading marketers rely on Monetate's cloud-based browser solutions to achieve
a new level of speed and control, allowing them to run 16 times more
optimization campaigns compared to industry averages. Monetate solutions
include advanced products for testing, merchandising, targeting and
cross-channel consistency, providing an opportunity to bypass IT restraints
and react in real time to customer demands. Monetate also helps marketers
implement best practices and drive online revenue through its expert strategic
services and content publishing teams. For more information visit
http://monetate.com/ or follow us on Twitter@Monetate.
Contact: Marifran Manzo-Ritchie, Director of Corporate Communications,
Monetate, firstname.lastname@example.org, 215-987-4441; or Porter Novelli for
Monetate, Albie Jarvis, Monetate@porternovelli.com, 617-897-8236
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