ASICS AMERICA JOINS FORCES WITH COOKIES FOR KIDS' CANCER TO FUND PEDIATRIC CANCER RESEARCH

ASICS AMERICA JOINS FORCES WITH COOKIES FOR KIDS' CANCER TO FUND PEDIATRIC
CANCER RESEARCH

Popular ASICS GEL-Noosa Tri TM 8 Races into Stores as Part of New Cookies for
Kids' Cancer Collection this September

IRVINE, Calif., Aug. 15, 2013 (GLOBE NEWSWIRE) -- This September, in honor of
Pediatric Cancer Awareness Month, ASICS America will introduce its first ever
Cookies for Kids' Cancer footwear dedicated to raising money for pediatric
cancer research. In partnership with national nonprofit Cookies for Kids'
Cancer, proceeds from the collection will fund research to develop new and
improved treatments for pediatric cancer, the number one cause of death by
disease in children in the United States

One of ASICS top-selling shoes, the GEL-Noosa Tri 8 will feature a bold gold
color scheme in tribute to the official color of pediatric cancer. Two dollars
from the sale of each shoe during the month of September will be donated to
Cookies for Kids' Cancer to fund grants to support groundbreaking pediatric
cancer research conducted at the country's leading pediatric cancer research
facilities including Children's Hospital of Philadelphia, Texas Children's
Cancer Center, Memorial Sloan Kettering Cancer Center, St. Jude Children's
Research Hospital and Dana Farber Cancer Center. ASICS America has guaranteed
a minimum donation of $25,000, up to $50,000, from the specially marked
products made available at retail stores nationwide from Sept. 1 - 30, 2013.

Gretchen and Larry Witt were inspired to establish Cookies for Kids' Cancer
after witnessing their own young son Liam's courageous battle against
pediatric cancer. Today, Cookies for Kids' Cancer encourages and inspires
individuals to host simple fundraising events in their communities with the
goal to raise funds that can advance pediatric cancer research. As a result,
thousands of bake sales and other events, raising millions of dollars, have
been held across North and South America – making Cookies for Kids' Cancer's
mission of funding pediatric cancer research possible.

"ASICS is honored to be an advocate of children's wellness to help fund much
needed research of a disease that kills more children than any other in
America," explained Shannon Scott, Director of Marketing at ASICS America.
"Cookies for Kids' Cancer was founded on Gretchen's sheer determination to
fight pediatric cancer, the only way she knew how, baking. Similarly, ASICS
is built on the principle of a sound mind in a sound body, and we're excited
to combine this determination to raise money for research to cure pediatric
cancer."

Additionally ASICS and Cookies for Kids' Cancer will be rewarding "good
cookies" during the month of September through the "Team Good Cookies"
incentive program. Fifteen Good Cookie competitors who raise $1,000 for
Cookies for Kids' Cancer by competing in a running race will receive ASICS
product as a thank you for their support. Runners can learn more and register
for the program on Cookies for Kids' Cancer's website.

"Our goal at Cookies for Kids' Cancer is simple: give more kids the chance to
be a kid," said founder Gretchen Witt. "As a parent of a child with pediatric
cancer, all you want is for your child to be well enough to put on a pair of
sneakers to go outside and play. Our hope is that this collection will be one
more step towards reaching this goal for the tens of thousands of families
battling pediatric cancer each day."

The Cookies for Kids' Cancer collection, on sale throughout the month of
September, will be available in men's, women's and kids' sizes. The GEL-Noosa
Tri 8, a cornerstone of the ASICS family, is a triathlon-friendly running
shoe, known for its spirited aesthetic. In its eighth generation, the Noosa
offers a lightweight, flexible and supportive design for all runners at all
distances.

ASICS' Cookies for Kids' Cancer collection is the first of the brands 2013
fall charity initiative. In October and November, ASICS will launch two
additional collections to benefit past charitable partner Right Action for
Women (RAW), and the Prostate Cancer Foundation, respectively.

For more information on the ASICS Cookies for Kids' Cancer Collection please
visit www.asicsamerica.com.

About ASICS

Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old
Latin phrase from which ASICS is derived and the fundamental platform on which
the brand still stands. The company was founded more than 60 years ago by
Kihachiro Onitsuka and is now a leading designer and manufacturer of running
shoes, as well as, other athletic footwear, apparel and accessories. For more
information, visit www.asics.com.

About Cookies for Kids' Cancer

Through the concept of local events and online cookie sales, Cookies for Kids'
Cancer inspires individuals, organizations, and businesses to join in the
fight against pediatric cancer by raising the funds and awareness necessary to
change the facts of pediatric cancer and provide more families with the hope
they deserve. The organization has granted nearly $4 million in less than five
years to the leading pediatric cancer research facilities including Children's
Hospital of Philadelphia, Texas Children's Cancer Center, Memorial Sloan
Kettering Cancer Center, St. Jude Children's Research Hospital and Dana Farber
Cancer Center. Beginning in 2013, Cookies for Kids' Cancer is also matching
dollar for dollar the allowance per child enrolled to the Children's Oncology
Group's Phase 1 & Pilot Consortium, which is comprised of 21 premier pediatric
oncology programs throughout the country. This support ensures an even greater
number of children with pediatric cancer receive the care needed. For more
information, visit www.cookiesforkidscancer.org, and follow us on Facebook
www.facebook.com/cookiesforkidscancer, Twitter@cookies4kids, Pinterest
http://pinterest.com/cookies4kids/ and Instagram
http://instagram.com/cookies4kids.

A photos accompanying this releaseis available at:

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http://www.globenewswire.com/newsroom/prs/?pkgid=20499

CONTACT: Noelle Novoa
         (949) 521-2866
          noellen@asicsamerica.com
        
         Melinda Hutcheon                               
         (949) 266-7029                                   
         melindah@asicsamerica.com

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