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IHG selects Ogilvy Public Relations to support global marketing reputation brief



  IHG selects Ogilvy Public Relations to support global marketing reputation
                                    brief

PR Newswire

LONDON, Aug. 15, 2013

LONDON, Aug. 15, 2013 /PRNewswire/ -- InterContinental Hotels Group (IHG) has
appointed Ogilvy Public Relations (Ogilvy PR) to engage the global marketing
industry's brightest and boldest. Leading a campaign that will build IHG's
reputation and grow awareness amongst global talent within the creative
industries, Ogilvy PR's appointment followed a two-way competitive pitch
process.

Earlier this year IHG announced its collaboration with WPP, world leader in
marketing and communications. This allows all of the agency resources of IHG
to be brought under one roof and work together as one integrated family of
agencies. The appointment of Ogilvy PR on this global project builds on the
collaboration in a consistent approach to deliver against the IHG strategy.

As well as engaging top marketers externally, a team from Ogilvy PR's
Corporate and Public Affairs practice will work to showcase and celebrate the
best of IHG's creative marketing across its portfolio of hotel brands.

Delivering brands that are preferred by guests is a key priority for IHG, by
building on the strength of its marketing delivery to make the brands bigger,
better and stronger.

IHG has nine hotel brands with over 4,600 hotels in nearly 100 countries and
territories. The scale and diversity of its family of brands touches every
segment. With a range that includes specialist brands, like HUALUXE™ Hotels
&Resorts, the first upscale international travel brand aimed at the Chinese
traveler, and the new EVEN™ Hotels, designed around wellness, for those that
want to stay active and eat well when travelling, IHG's portfolio also spans
the range from luxury brands, like InterContinental® Hotels & Resorts, to
Holiday Inn Express® Hotels, designed to offer great service and value.

Tamara Strauss, Director, Global Cross Brand Communications, IHG said:

"We are very pleased to be working with Ogilvy PR to build awareness of IHG's
strong and innovative brand marketing capabilities. Our brands are at the
heart of everything we do and we were looking for an agency that understood
this and could deliver strong results through creative but practical ideas."

Iain Bundred, Director, Ogilvy PR/London said:

"IHG is a leading global hospitality brand and we are honoured to be chosen as
their partner in enhancing this reputation. This is a really exciting brief
and we look forward to engaging our industry peers with IHG's rich marketing
story and storytellers. As a stand-alone PR consultancy integrated within one
of the marketing world's powerhouses, Ogilvy PR has a unique ability to look
across the marketing spectrum. We will be working with partners across the
Ogilvy Group and WPP as we engage the best and brightest across the marketing
mix."

Ogilvy PR's IHG team will be led by Head of Corporate & Public Affairs, Iain
Bundred.

About InterContinental Hotels Group:
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global
organisation with a broad portfolio of nine hotel brands, including
InterContinental® Hotels & Resorts, Hotel Indigo® Hotels, Crowne Plaza® Hotels
& Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express® Hotels,
Staybridge Suites® Hotels, Candlewood Suites® Hotels, EVEN™ Hotels and
HUALUXE™ Hotels & Resorts.

IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty
programme with over 73 million members worldwide. The programme was relaunched
in July 2013, offering enhanced benefits for members including free internet
across all hotels, globally.

IHG franchises, leases, manages or owns over 4,600 hotels and more than
674,000 guest rooms in nearly 100 countries and territories. With more than
1,000 hotels in its development pipeline, IHG expects to recruit around 90,000
people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is
incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and
www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news,
visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or
www.youtube.com/ihgplc.

About Ogilvy Public Relations:
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary
communications leader operating in more than 85 offices across six continents.
In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective
Agency Network by the Effie Global Effectiveness Index, named Public Affairs
Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the
Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed
Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR
integrates deeply with all Ogilvy & Mather disciplines (advertising, direct
marketing, activation, promotional, digital and entertainment) through the
proprietary Ogilvy Fusion™ approach to delivering comprehensive, business
solutions through content creation, community building, and communications
with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company
(NASDAQ: WPPGY), and one of the largest marketing communications companies in
the world.  For more information, visit our website at www.ogilvypr.com or
follow us on Twitter at @ogilvypr.

SOURCE Ogilvy Public Relations

Website: http://www.ogilvypr.com
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