Abbott Partners with Music Saves Lives® to Encourage Young Donors to Give the Gift of Blood

Abbott Partners with Music Saves Lives® to Encourage Young Donors to Give the
                                Gift of Blood

PR Newswire

ABBOTT PARK, Ill., Aug. 15, 2013

ABBOTT PARK, Ill., Aug. 15, 2013 /PRNewswire/ --Blood transfusion is a
life-saving treatment that helps save millions of lives every year. The need
for blood is great: Approximately every two seconds, someone in the United
States (U.S.) requires a blood transfusion.^1,2 However, despite nearly 40
percent of the U.S. population being eligible to donate blood, less than 10
percent does so annually.^3 Often this means that hospitals and clinics face
the challenge of providing enough blood to patients.^1,2 To help address this
need, Abbott is partnering with the non-profit organization Music Saves
Lives^® to encourage young adults to consider becoming life-long donors.

"The demand for blood persists even as the repeat donor population continues
to decrease," said Brian Blaser, executive vice president, Diagnostics
Products, Abbott. "Abbott has joined forces with Music Saves Lives to
encourage young people to become donors to help make sure that we have an
ample blood supply for many years to come."

Abbott and Music Saves Lives are launching the Very Important Donor (VID) Club
to use music as a means to encourage involvement in the blood donation
process. Through social media platforms-- including Instagram, Facebook, and
Twitter -- members will learn more about the musicians who support the effort
to engage life-long donors and how these donations impact people's lives. To
learn more about upcoming Music Saves Lives blood drives in cities across the
U.S., visit the Music Saves Lives website,

"To work hand-in-hand with a like-minded organization such as Abbott allows us
to advance our mission and share our message with more people," said Russel
Hornbeek, founder and president, Music Saves Lives. "Together, we will empower
and create the next life-saving generation."

Abbott and Music Saves Lives will launch their partnership in conjunction with
the upcoming MusicfestNW, September 3-8, 2013, in Portland, Ore. To learn more
about upcoming Music Saves Lives blood drives affiliated with MusicfestNW,
visit the Pacific Northwest American Red Cross website,, and click on the "What's Happening" link or visit
the Music Saves Lives website, Donors may redeem
vouchers for backstage access to special band signings and other giveaways
during MusicfestNW.

To learn more about the importance of donating blood, please click here.

About Music Saves Lives
Music Saves Lives^® is a 501(c)(3) organization with the mission to educate
about important life-saving causes and to use all forms of music and
entertainment to motivate and deliver this message. Music Saves Lives started
its mission to educate youth about the importance of blood donation and the
bone marrow registry, encouraging participation and commitment to action in a
life-saving way. These simple commitments all connect back to strengthening
the community. Visit to learn more.

About Abbott's Commitment to Blood Screening
Abbott is a global leader in in vitro diagnostics and offers a broad range of
innovative instrument systems and tests for hospitals, reference labs,
molecular labs, blood banks, physician offices and clinics. With a more than
40-year commitment to continuous improvements to blood screening technologies,
Abbott is a leader in helping to ensure the safety of the world's blood supply
and is dedicated to advancing the science of blood transfusion.

About Abbott
Abbott (NYSE: ABT)is a global healthcare company devoted to improving life
through the development of products and technologies that span the breadth of
healthcare. With a portfolio of leading, science-based offerings in
diagnostics, medical devices, nutritionals and branded generic
pharmaceuticals, Abbott serves people in more than 150 countries and employs
approximately 70,000 people.

Visit Abbott at and connect with us on Twitter at @AbbottNews.

^1Blood facts and statistics. American Red Cross. Website: Accessed
July 5, 2013.
^2Facts and figures. America's Blood Centers. Website: Accessed August
6, 2013.
^3Blood FAQ. American Association of Blood Banks (AABB). Website: Accessed August 2,


Contact: Abbott, Media, Jessica Masuga, +1-847-935-0650, Financial, Tina
Ventura, +1-847-935-9390, Music Saves Lives, Media, Russel Hornbeek,
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