TBWA's Digital Arts Network Los Angeles Announces Launch of Specialist Digital
Major new hires join to lead Datalab, Mobilelab and SMARTSlab
LOS ANGELES, Aug. 15, 2013
LOS ANGELES, Aug. 15, 2013 /PRNewswire/ --TBWA's Digital Arts Network (DAN)
Los Angeles today announced a series of new senior hires and the formation of
additional specialty groups within the 100-person digital shop, part of the
TBWA LA Group, which includes TBWA\Chiat\Day Los Angeles.
Justin Manfredi joins DAN as deputy director from David & Goliath, where he
was a senior integrated account director, overseeing the Kia Motors America
account. Prior to David & Goliath, Justin was at AKQA San Francisco, working
on VISA. Previous agencies Justin has held account management positions at
include Deutsch and JWT in New York. Justin will be responsible for client
services and the digital group's account teams at DAN LA.
Larry Lac comes to DAN LA from 72andSunny and previously Wieden + Kennedy, New
York, where he held digital strategy and community management roles and worked
with clients including: Samsung Mobile, Anheuser Busch-INBEV, Unilever, ESPN
and Coca-Cola. Before switching to advertising, Larry lead digital content
production at PR agency, Rubenstein Communications. Larry will lead DAN LA's
social efforts as the director of SMARTSlab.
Vaino Leskinen is also joining the group, coming from TBWA Helsinki where he
recently won five Cannes Lions for his work on the adidas campaign, "Window
Shopping." Vaino will be focusing on mobile strategy and product creation, as
part of the new division, Mobilelab.
Peter Basset has been promoted to director of digital production. Before
joining TBWA a year ago as executive producer, Basset was at 180 Amsterdam
where he worked on global campaigns for adidas. He comes from an integrated
production background, having started his career as a broadcast producer, as
well as spending time at pure play digital shops like AKQA and integrated
agencies including Goodby Silverstein + Partners.
Finally, Eric Fader, formerly of local LA shop, Ignited, where he led digital
analytics, and social network MySpace, where he formed a global analytics
team. Eric joins DAN LA to head up the agency data science and analytics
DAN LA has been operational since summer 2012, and has contributed to the
double-digit growth in digital revenue for TBWA LA, new client wins and
expansion of TBWA's remit on existing clients. DAN LA is currently working
with clients including Nissan, Infiniti, Energizer and Hillshire Brands.
Jason Clement, executive director of DAN LA, commented: "This is a new way of
working and it shows in what we're producing. We think proximity to the big
integrated agencies at TBWA in LA, alongside deep specialty expertise in
social, mobile and technology, really is something special and unlike anything
else the marketplace offers. We end up being both big and integrated, and
small and crafty. Our clients have been impressed by it and we're proud of the
work we're getting done both as DAN and with our partners across TBWA,
including at TBWA\Chiat\Day."
Carisa Bianchi, president of TBWA\Chiat\Day Los Angeles, said: "Digital Arts
Network is a critical part of the TBWA LA group, alongside the Shopper Arts
Network, Let There Be Dragons and TBWA\Chiat\Day. We've always had digital
expertise within our offering, but the framework we've established with DAN
gives us a stronger offering and highlights our specialist capabilities."
Stuart Sproule, global president of TBWA's Digital Arts Network, said: "The
growth and evolution of Digital Arts Network LA is testament to the success of
its structure and specialist expertise. It has the scale to operate across
global territories, while being highly specialized and nimble enough to flex
to local client needs as well. Couple that with the passion of the talent
there and it is truly one of the highlights of our network."
About Digital Arts Network
TBWA's Digital Arts Network (www.digitalartsnetwork.com) is a network of over
700 people operating in 19 offices across the Americas, Africa and the Middle
East, Asia-Pacific and Europe. The core competencies of the Digital Arts
Network include creative technology, UX, e-commerce, social media, content,
mobile, IP and platforms, analytics, search, audience behavior and production.
Digital Arts Network is headquartered in New York and is part of TBWA
About TBWA Worldwide
TBWA Worldwide (www.tbwa.com) creates Disruptive Ideas expressed through Media
Arts for global clients, including ABSOLUT, Accenture, adidas, Apple,
Energizer, Four Seasons, GSK, Henkel, Infiniti, McDonald's, Michelin, Nissan,
Pernod Ricard, Pfizer, Roche, Standard Chartered Bank and Singapore Airlines.
TBWA is ranked as a Top 10 worldwide advertising agency and was recognized by
Advertising Age in 2010 as the "Best International Network of the Decade."
TBWA has 274 offices in 100 countries and over 11,000 employees worldwide.
About Omnicom Group Inc.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a
leading global marketing and corporate communications company. Omnicom's
branded networks and numerous specialty firms provide advertising, strategic
media planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty communications
services to over 5,000 clients in more than 100 countries.
SOURCE TBWA Worldwide
Contact: Marianne Stefanowicz, Worldwide PR & Communications Director,
Press spacebar to pause and continue. Press esc to stop.