Woods Equipment Company Announces Strategic Partnership With Cabela's
OREGON, Ill., Aug. 15, 2013
OREGON, Ill., Aug. 15, 2013 /PRNewswire/ -- Woods Equipment Company, a
division of Blount International, Inc., (NYSE: BLT) and a leading full-line
manufacturer of high-quality attachments and implements, announced today a
supplier partnership with Cabela's Incorporated, the World's Foremost
Outfitter® of hunting, fishing and outdoor gear. Through the new partnership,
Woods will supply implements to complement Cabela's new "Wildlife and Land
Management (WLM)" product category. In the initial phase, Cabela's and Woods
are conducting a test market at the Cabela's store in Sidney, Nebraska. Later
in 2013, the test will roll out in additional markets, including Arkansas,
Connecticut, Louisiana, Minnesota, and Texas.
"Both companies carry a reputation for innovation, quality, value and
service," said Jerry Johnson, President Woods Equipment Company. "In exploring
a new product category, Cabela's wanted to ensure that the attachment offering
was consistent with their brand image and the products would meet their
end-customers' expectations. Cabela's contacted Woods as their first choice in
attachment suppliers and at that time, we were preparing to launch our new
precision seeder and other land management attachments into the hunting and
conservation market. The alignment with Cabela's became a natural fit."
Partnering with Cabela's marks Woods' entry into the retail distribution
channel. "The Cabela's team is focused on quality and service and has a strong
desire to help their core customer base manage their land with products and
services well-beyond attachments," said Johnson. "We feel their market
strategy complements our existing distribution channels and will increase
brand value and awareness to the benefit of our dealer network."
Woods Equipment Company, a division of Blount International, Inc. (NYSE: BLT)
is headquartered in Oregon, Ill. A leading full-line manufacturer of
high-quality attachments and implements, as well as distributor of aftermarket
parts, Woods serves a dealer network of agricultural, landscape, and
construction professionals with products marketed under the brand names
Woods®, Alitec®, Central Fabricators®, Gannon®, Wain-Roy®, WoodsCare™, and
TISCO®. With a reputation for durability and reliability, Woods' attachments
are manufactured to American Welding Society standards, tested in rigorous
real-life conditions, and comply with recommended industry safety standards.
SOURCE Blount International, Inc.
Contact: Angela Kay Larson, Director of Marketing and Corporate
Communications, (815) 262-1196, firstname.lastname@example.org
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