JB Hi-Fi Launches First Phase of Digital Content Monetization and Strategy with CSG Content Direct®

  JB Hi-Fi Launches First Phase of Digital Content Monetization and Strategy
  with CSG Content Direct®

Company Leads the Market with First Successful Implementation of UltraViolet™
                                 in Australia

Business Wire

ENGLEWOOD, Colo. -- August 15, 2013

JB Hi-Fi, Australia’s largest electronics, DVD, and Blu-Ray retailer, and CSG
Systems International, Inc. (NASDAQ:CSGS), a global provider of interactive
transaction-driven solutions and services, today announced that JB Hi-Fi has
successfully launched CSG Content Direct to power the JB Hi-Fi UltraViolet
online storefront in Australia and New Zealand.

As one of the largest big-box retailers in Australia, JB Hi-Fi has more than
180 stores and is the leader in DVD and Blu-Ray sales in the country. To
bolster its market-leading brand, JB Hi-Fi answered the increasing consumer
demand for premium digital video content by implementing CSG Content Direct
integrated with UltraViolet.

“JB Hi-Fi wanted to be first to market with UltraViolet to sustain our brand
leadership,” said George Papadopoulos, Technology Director for JB Hi-Fi. “We
chose CSG Content Direct because CSG was the only company that could meet our
aggressive UV launch schedule and deliver the kind of world-class content
experience we wanted for our customers.”

CSG Content Direct brings many of Hollywood’s largest studios to market with
direct-to-consumer online storefronts and UltraViolet offerings. In just eight
weeks, CSG implemented a fully integrated content management solution for JB
Hi-Fi, including UltraViolet digital copy redemption, a robust digital locker,
and both online and download access to content. The end result is a
world-class, multidevice content experience that is powerful, engaging, and
simple to use.

“Content Direct has become the global leader in UltraViolet implementation,
content monetization, and on-device apps,” said Jim Benz, vice president of
business development at CSG. “The JB Hi-Fi launch showcases Content Direct’s
ability to drive UltraViolet’s international expansion and allow retailers to
become serious players in the digital content delivery arena.”

CSG Content Direct supports a streamlined sign-up process that allows
consumers to create a JB Hi-Fi digital content login that automatically
generates an UltraViolet account. Consumers can stream content from the cloud
or manage their content library across a range of devices including PC, Mac,
Android, iPhone, and iPad.

The JB Hi-Fi digital video experience can be found at
http://video.jbhifi.com.au/.

About JB Hi-Fi

JB Hi-Fi offers the world's leading brands of Hi-Fi, Speakers, Televisions,
DVD's, VCR's, Cameras, Car Sound, Home Theatre, Computers and Portable Audio
and continues to stock an exclusive range of specialist Hi-Fi products. JB
Hi-Fi also offers the largest range of video games, recorded music, DVD music
and DVD movies with over 80,000 CDs and most major studio DVD releases, all at
cheap prices! Customers are able to buy online from our huge range of CDs,
DVDs, and games. JB Hi-Fi has it all - best brands, huge range, cheapest
prices, convenient locations, but most importantly genuine personal service
from our experienced specialist staff.

About CSG Content Direct

CSG Content Direct empowers content creators, aggregators, and distributors to
easily and effectively market, monetize, and manage content. Content Direct is
offered as either a set of software services or as an integrated solution and
allows content companies of all sizes to increase the value and return of
every content transaction. The solution supports virtually all content types
and commerce models, including marketing promotions, offer management, partner
management, financial management, reporting, analytics, and syndication.
Content Direct is a complete solution and is integrated with leading digital
ecosystem providers. For more information, please visit
www.csgi.com/contentdirect.

About CSG International

CSG Systems International, Inc.(NASDAQ:CSGS) is a market-leading business
support solutions and services company serving the majority of the top 100
global communications service providers, including leaders in fixed, mobile
and next-generation networks such as AT&T, Comcast, DISH, France Telecom,
Orange, T-Mobile, Telefonica, Time Warner Cable, Vodafone, Vivo and Verizon.
With over 30 years of experience and expertise in voice, video, data and
content services, CSG International offers a broad portfolio of licensed and
Software-as-a-Service (SaaS)-based products and solutions that help clients
compete more effectively, improve business operations and deliver a more
impactful customer experience across a variety of touch points. For more
information, please visit www.csgi.com.

Contact:

JB Hi-Fi
George Papadopoulos
Technology Director
61385307495
george.papadopoulos@jbhifi.com.au
or
CSG International
KC Higgins
Public Relations
+1 (303) 434-8163
kc.higgins@csgi.com
or
Liz Bauer
Investor Relations
+1 (303) 804-4065
Liz.bauer@csgi.com
 
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