AppDirect to Hold First Summit, Only CSB-Focused Industry Event

AppDirect to Hold First Summit, Only CSB-Focused Industry Event 
Partner Summit Will Bring Together Global Leaders in Cloud Services
Brokerage (CSB) to Discuss Opportunities in Rapidly Growing Sector 
SAN FRANCISCO, CA -- (Marketwired) -- 08/15/13 --  AppDirect, the
leading cloud marketplace company, announced today that its inaugural
Partner Summit will take place this September 10th-12th, 2013, in
downtown San Francisco. The only industry event with an in-depth
focus on cloud services brokerage, the AppDirect Partner Summit will
feature keynotes from cloud experts, including Tiffani Bova, analyst
at Gartner; Brian Burch, VP of Global Consumer & Small Business
Segment Marketing at Symantec; and Nima Badiey, business development
lead at Cloud Foundry. Additional speakers include executives from
Staples, Cox, Rackspace, Deutsche Telekom, TeliaSonera,, and more. 
"Cloud services brokerage is taking the cloud industry by storm, and
we're thrilled to host one of the only events to cater to this
revolutionary way of doing business," said Daniel Saks, co-CEO of
AppDirect. "The opportunities for innovation in CSB are endless, and
we look forward to connecting global pioneers in the field to discuss
strategies to accelerate cloud adoption and deliver results for
businesses worldwide."  
Over the course of the three-day event, attendees will explore
groundbreaking trends and technology in the cloud services industry,
a market that Forrester Research expects to reach over $200 billion
by 2020. Specifically, the Summit will explore what AppDirect has
termed the Cloud Delivery Maturity Model, best practices that service
providers and SaaS companies can utilize to maximize cloud-based
sales and distribution. In addition, AppDirect plans to make several
major product and partnership announcements at the event. 
Sessions at the Summit will cover a range of technical and business
aspects of cloud services brokerage, from segmenting end-users to
monetize app marketplaces, to using PaaS to drive cloud consumption.
Additionally, the event will feature panel discussions moderated by
leading cloud journalists, including Jeff Vance, Startup50 founder
and regular contributor to CIO magazine. Attendees can also take
advantage of facilitated, one-on-one networking o
Recently named to JMP Securities "Hot 100 Software Companies" list
and the CRN Cloud 100 -- alongside Citrix, Oracle, and Google --
AppDirect powers the marketplaces of some of the largest service
providers in the world, including Staples, Deutsche Telekom,
TeliaSonera, Swisscom, and Rackspace. These marketplaces enable SaaS
products from leading providers such as Microsoft, McAfee, Carbonite,
WebEx, and more to reach almost 12 million end users in 80 countries
To learn more details about the AppDirect Partner Summit and to
register, please visit: 
About AppDirect
 AppDirect is the leading cloud service marketplace
company dedicated to revolutionizing the way businesses run. Its
award-winning platform connects businesses, brands, and developers
through a global network of partner marketplaces. Based in San
Francisco, AppDirect powers the marketplaces of trusted companies
around the globe -- including Staples, Deutsche Telekom, TeliaSonera,
Rackspace, Swisscom, Appcelerator, and more -- and has helped
millions of businesses discover, buy, and manage the best cloud-based
software and services. 
Media Contact
Emily Borders
877-404-APPS ext. 419 
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