Kid Brands Appoints Jodie Simon Friedman as Vice President, General Counsel and Corporate Secretary

Kid Brands Appoints Jodie Simon Friedman as Vice President, General Counsel and 
Corporate Secretary 
EAST RUTHERFORD, NJ -- (Marketwired) -- 08/15/13 --  Kid Brands, Inc.
(NYSE: KID) today announced that the Company has appointed Jodie
Simon Friedman as Vice President, General Counsel and Corporate
Secretary, effective as of August 14, 2013. Marc Goldfarb resigned
his position as General Counsel and Corporate Secretary to pursue
other opportunities. At the Company's request, Mr. Goldfarb has
agreed to remain available to the Company as a consultant providing
legal services. 
Ms. Friedman is a seasoned executive with nearly 25 years of
experience providing corporate legal counsel. She has a proven track
record at global corporations in industries spanning flavor and
fragrance products, pharmaceuticals and consumer products. Ms.
Friedman most recently served as Vice President, Deputy General
Counsel and Assistant Secretary at International Flavors & Fragrances
Inc. In this position, Ms. Friedman provided counsel to executive
management and business functions regarding corporate governance and
SEC rules, major transactions, commercial agreements, executive
compensation, employment law, regulatory matters and compliance.
Previously, Ms. Friedman served in roles of increasing responsibility
at Warner-Lambert Company, rising to the position of Assistant
General Counsel of Pharmaceuticals for Europe and Latin America,
where she served as a senior business lawyer with an emphasis on
international joint venture and business advisory work. She began her
career at Coudert Brothers as a member of the mergers and
acquisitions and securities practice teams. Ms. Friedman earned her
juris doctorate from the Columbia University School of Law and her
bachelor's degree from Brown University. She is a member of the New
York State Bar. 
Raphael Benaroya, President and CEO, commented, "I join with Kerry
Carr, our Chief Operating Officer and Chief Financial Officer, in
welcoming Jodie to our Executive Team. Jodie is an experienced
corporate lawyer and a business professional who has extensive
experience providing counsel on a broad range of corporate legal
matters in areas relevant to our business, including foreign trade,
commercial and financial agreements and compliance. We are confident
that her unique skill set will be a valuable asset as we move forward
in executing our business strategy."  
Ms. Friedman commented, "I am very excited to join Kid Brands as the
Company works to progress on its key objectives designed to transform
and improve the business. I look forward to working with such a
highly energized and talented leadership team, and to help contribute
productively to the Company's growth agenda."  
Referring to Mr. Goldfarb's resignation, Mr. Benaroya commented,
"Marc is a highly capable executive and professional lawyer who has
been a great asset to Kid Brands, having provided valuable counsel to
the Board and to management over the past eight years. He skillfully
led the Company through a number of complex legal matters, while also
supporting us as the Company instituted a tremendous amount of change
and restructuring activities. On behalf of the Board of Directors and
everyone at Kid Brands, I thank Marc for his contributions and
dedication to the Company and its shareholders during his years of
service, and wish him well in his future pursuits. We also look
forward to working with Marc as he continues to provide legal
services to the Company."  
Mr. Goldfarb stated, "I have enjoyed immensely my eight years working
with Kid Brands and am grateful to have had the opportunity to work
with the Company's many talented professionals. Kid Brands continues
to work diligently on the initiatives the team has been implementing
to transform the business." 
Kid Brands, Inc. 
Kid Brands, Inc. and its subsidiaries are leaders in the design,
development and distribution of infant and juvenile branded products.
Its design-led products are primarily distributed through mass
market, baby super stores, specialty, food, drug, independent and
ecommerce retailers worldwide. 
The Company's current operating subsidiaries consist of: Kids Line,
LLC; LaJobi, Inc.; Sassy, Inc.; and CoCaLo, Inc. Through these
wholly-owned subsidiaries, the Company designs, manufactures (through
third parties) and markets branded infant and juvenile products in a
number of complementary categories including, among others: infant
bedding and related nursery accessories and decor and nursery
appliances (Kids Line(R) and CoCaLo(R)); nursery furniture and
related products (LaJobi(R)); and developmental toys and feeding,
bath and baby care items with features that address the various
stages of an infant's early years, including the Kokopax(R) line of
baby gear products (Sassy(R)). In addition to the Company's branded
products, the Company also markets certain categories of products
under various licenses, including Carter's(R), Disney(R), Graco(R)
and Serta(R). Additional information about the Company is available
Note: This press release contains certain forward-looking statements.
Additional written and oral forward-looking statements may be made by
the Company from time to time in Securities and Exchange Commission
(SEC) filings and otherwise. The Private Securities Litigation Reform
Act of 1995 provides a safe-harbor for forward-looking statements.
These statements may be identified by the use of forward-looking
words or phrases, including, but not limited to, "believe", "plan",
"anticipate", "may", "potential", "should", "will", "would", "could",
"might", "possible", "contemplate", "continue", "expect", "intend",
and/or "seek". The Company cautions readers that results predicted by
forward-looking statements, including, without limitation, those
relating to our future business prospects, revenues, working capital,
liquidity, capital needs, interest costs and income are subject to
certain risks and uncertainties that could cause actual results to
differ materially from those indicated in the forward-looking
statements. Specific risks and uncertainties include, but are not
limited to, those set forth under Part I, Item 1A, Risk Factors, of
the Company's most recent Annual Report on Form 10-K and any
subsequent Quarterly Reports on Form 10-Q, each as filed with the
SEC. Forward-looking statements speak only as of the date the
statements are made. Except as required under the federal securities
laws and rules and regulations of the SEC, the Company undertakes no
obligation to publicly update any forward-looking statement, whether
as a result of new information, future events or otherwise. 
Jennifer Milan/Daniel Haykin
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