About Half of Americans Identify White or Blue as Top Choice for Restroom Fixture Color

  About Half of Americans Identify White or Blue as Top Choice for Restroom
  Fixture Color

 Research reveals color preferences of restroom users and the deeper meanings
                       behind popular color selections

Business Wire

CINCINNATI -- August 15, 2013

The style and appearance of a restroom says a lot about a business. For the
roughly half of Americans who gravitate to white or blue restroom fixtures, it
may also indicate a deeper psychological connection to cleanliness, trust or
dependability. A recent online poll conducted by Harris Interactive on behalf
of Cintas Corporation (NASDAQ: CTAS), a leading provider of facility
solutions, identifies Americans’ top color preferences for public restroom
fixtures. Fifty-three percent of U.S. adults selected white as the number one
color, with blue (45 percent) and beige (31 percent) ranking second and third,

“Updating restrooms with a splash of color in an unexpected place not only
makes a big brand impact, it can also enhance the users’ perception of a
business,” said David Collette, Director of Foodservice, Cintas. “This
research demonstrates that consumers have a wide interest in restroom fixture
color, so organizations should consider adding color to their restrooms to
improve the customer experience.”

The poll, conducted online by Harris Interactive July 23-25, 2013 among 2,029
U.S. adults ages 18 and older, identified generational differences between
color preferences. Younger adults ages 18-34 are more likely to prefer
colorful restroom fixtures (blue, green, yellow, red and orange) compared to
older adults ages 45 and up.

In addition to generational differences, gender and geographical location also
dictate color preferences. For example, women are more likely than men to like
black and/or yellow fixtures. Adults residing in the South prefer blue
restroom dispensing systems.

Additional color preferences, along with commonly associated meanings with
each color, include:

Green - Indicates security and creates a sense of compassion      27 percent
Grey – The color of compromise and conservatism                    20 percent
Black - Represents sophistication and glamour                      19 percent
Red – Linked to excitement and encourages a call to action         15 percent
Yellow – An attention-getting color that indicates warmth and      17 percent
Orange – Indicates a lively and energetic brand                    11 percent
Other                                                              7 percent^1

“Our previous research shows that nearly three in 10 U.S. adults would
consider a restroom to be dirty if it had old or outdated dispensing
equipment,” Collette added. “By selecting a new and colorful dispensing
system, businesses can convey the desired image for their brand and make a
trip to the restroom a positive and memorable experience.”

To help restaurants establish a cohesive brand image throughout their
facility, Cintas recently launched the Signature Series collection of
customizable, designer restroom dispensers and products. The Signature Series
line includes soap dispensers, air fresheners, toilet paper dispensers, trash
receptacles and toilet seat cleaner systems available in nine different

For more information about Cintas’ solutions for restaurants, go to
www.cintas.com/foodservice. For more information on Cintas’ innovative
restroom solutions, go to www.cintas.com/facilityservices.

About the Survey

This survey was conducted online within the United States by Harris
Interactive on behalf of Cintas from July 23-25, 2013 among 2,029 adults ages
18 and older. This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be calculated. For
complete survey methodology, including weighting variables, please contact
Matt Serra at (904) 355-8680 or by e-mail at mserra@mulberrymc.com.

About Cintas Corporation:

Headquartered in Cincinnati, Cintas Corporation provides highly specialized
services to businesses of all types primarily throughout North America. Cintas
designs, manufactures and implements corporate identity uniform programs, and
provides entrance mats, restroom cleaning and supplies, tile and carpet
cleaning, promotional products, first aid, safety, fire protection products
and services and document management services for more than 1 million
businesses. Cintas is a publicly held company traded over the Nasdaq Global
Select Market under the symbol CTAS and is a component of the Standard &
Poor’s 500 Index.

^1 http://personal.stevens.edu/~rchen/creativity/color%20in%20marketing.pdf


Mulberry Marketing Communications
Matt Serra, 904-355-8680
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