Toshiba Honored with Best of Show Award at Flash Memory Summit

  Toshiba Honored with Best of Show Award at Flash Memory Summit

     Toshiba’s SSHD Wins Award for Most Innovative Flash Memory Consumer
                                 Application

Flash Memory Summit 2013

Business Wire

IRVINE, Calif. -- August 15, 2013

The Storage Products Business Unit of Toshiba America Electronic Components,
Inc., a committed technology leader, is pleased to announce that its solid
state hybrid drive (SSHD) series has been honored with a Best of Show Award at
this year’s Flash Memory Summit. The award, which recognizes excellence in
innovation and flash memory consumer applications, was presented at the 8^th
Annual Flash Memory Summit at the Santa Clara Convention Center.

Toshiba’s MQ01ABFH and MQ01ABDH SSHD series is equipped with Toshiba’s NAND
flash and available in capacities ranging from 320GB to 1TB* and in 7mm and
9.5mm form factors. The series continues Toshiba’s legacy of providing
world-class storage products, and offers customers a complete lineup of
2.5-inch solid state hybrid drives for ultrathin, thin and light notebook PCs,
multimedia and gaming applications, and traditional laptop PCs.

“Flash memory is being used today in ways that raise the bar of innovation
when coupled with hard drive technology to create hybrid storage solutions
addressing applications which require accelerated performance and high
capacity,” said Jay Kramer, Chairman of the Awards Program and President of
Network Storage Advisors Inc. “We are proud to select Toshiba Solid State
Hybrid Drive for the Best of Show Award based on bringing to market the
innovation of ‘self-learning’ caching algorithms that learn the system user’s
data access patterns to optimize performance and manage how user data is
stored to the NAND Flash for quick response and integrated to the high
capacity hard drive storage for the best of both worlds.”

“Toshiba’s SSHD series reflects our continued devotion to create innovative
storage technology,” said Don Jeanette, director of product marketing at
Toshiba Storage Products Business Unit. “Flash Memory Summit is one of the
leading events in the storage industry, and Toshiba is honored to receive such
recognition.”

For more information on Toshiba’s portfolio of industry-leading solid state
drives, hard drives and hybrid storage solutions, visit
www.toshibastorage.com. To connect with Toshiba Storage, visit the corporate
blog at http://storage.toshiba.com/corporateblog/ and follow @ToshibaStorage
on Twitter.

* Definition of capacity: Toshiba defines a megabyte (MB) as 1,000,000 bytes,
a gigabyte (GB) as 1,000,000,000 bytes and a terabyte (TB) as
1,000,000,000,000 bytes. A computer operating system, however, reports storage
capacity using powers of 2 for the definition of 1GB = 2^30 = 1,073,741,824
bytes and therefore shows less storage capacity. Available storage capacity
(including examples of various media files) will vary based on file size,
formatting, settings, software and operating system, such as Microsoft
Operating System and/or pre-installed software applications, or media content.
Actual formatted capacity may vary.

About Toshiba Storage Products

Toshiba Corporation and its affiliates offer one-of-a-kind global storage
solutions, offering hard disk drives (HDDs), solid state drives (SSDs) and
NAND flash memories — technologies that drive a wide range of consumer
electronics, computer and automotive applications, as well as enterprise
solutions for the global marketplace. Toshiba is a leader in the development,
design and manufacture of mobile, consumer and enterprise hard disk drives and
solid state drives. In North America, the Storage Products Business Unit of
Toshiba America Electronic Components, Inc., markets high-quality storage
peripherals to original equipment manufacturers, original design
manufacturers, value-added resellers, value-added dealers, systems integrators
and distributors worldwide. Inherent in the Toshiba storage family are the
high-quality engineering and manufacturing capabilities that have established
Toshiba products as innovation leaders worldwide. For more information, visit
www.toshibastorage.com.

About Toshiba Corp. and Toshiba America Electronic Components, Inc. (TAEC)

Through proven commitment, lasting relationships and advanced, reliable
electronic components, Toshiba enables its customers to create market-leading
designs. Toshiba is the heartbeat within product breakthroughs from OEMs,
ODMs, CMs, VARs, distributors and fabless chip companies worldwide. A
committed electronic components leader, Toshiba designs and manufactures
high-quality flash memory-based storage solutions, solid state drives (SSDs),
hard disk drives (HDDs), discrete devices, advanced materials, medical tubes,
custom SoCs/ASICs, imaging products, microcontrollers and wireless components
that make possible today’s leading smartphones, tablets, MP3 players, cameras,
medical devices, automotive electronics, enterprise solutions and more.

Toshiba America Electronic Components, Inc. is an independent operating
company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation,
Japan’s largest semiconductor manufacturer and the world’s fifthlargest
semiconductor manufacturer (Gartner, 2012 Worldwide Semiconductor Revenue, and
April, 2013). Toshiba Corporation was founded in 1875 and today has over 554
subsidiaries and affiliates, with 210,000 employees worldwide. Visit Toshiba's
web site at www.toshiba.co.jp/index.htm.

© 2013 Toshiba America Electronic Components, Inc. All rights reserved. All
product, service and company names are trademarks, registered trademarks or
service marks of their respective owners. Information in this press release,
including product pricing and specifications, content of services and contact
information, is current and believed to be accurate on the date of the
announcement, but is subject to change without prior notice. Technical and
application information contained here is subject to the most recent
applicable Toshiba product specifications.

Contact:

Waggener Edstrom Worldwide
Rachel Austin, 512-527-7018
raustin@waggeneredstrom.com
 
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