ComEd Becomes Most "Liked" Utility on Facebook
Reaches record of 50,000 Facebook "likes" due to new outage information tools,
Coolest Summer Ever promotion
CHICAGO, Aug. 14, 2013
CHICAGO, Aug. 14, 2013 /PRNewswire/ -- ComEd became the most "liked" utility
on Facebook (www.facebook.com/ComEd) this week, reaching a new record of more
than 50,000 "likes" on its Facebook page.
ComEd attributes reaching this milestone to two initiatives: 1) a concerted
effort to provide customers with more online tools to report outages and get
outage information and 2) the Coolest Summer Ever promotion.
ComEd recently has increased its efforts to use social media like Facebook as
a means to provide outage reporting and information, solicit feedback about
programs the utility offers, and share seasonal energy efficiency tips. Tools
like the "Report an Outage" Facebook application continue to draw more and
more customers to the utility's page. Plus, customers now have access to
online tools such as an interactive outage map (ComEd.com/Map), two-way text
messaging for outage reporting, and a mobile app that can be used to report
outages and manage customer accounts.
Additionally, ComEd's "Coolest Summer Ever," an 11-week social media
promotion, is in full-swing, featuring once-in-a-lifetime prizes such as
feeding a giraffe at the Brookfield Zoo, throwing out the first pitch at Cubs
game or camping out at the Morton Arboretum. Running until September 1, the
Coolest Summer Ever offers visitors to ComEd's Facebook page a chance to win
backstage-access experiences at top cultural and civic institutions in
northern Illinois, 30 of which are also among ComEd's community partners.
"It's exciting to see more and more of our customers engaging us through what
used to be non-traditional channels like Facebook," said Kevin Brookins,
senior vice president of Strategy and Administration for ComEd. "Through the
Coolest Summer Ever promotion, we've been able to use Facebook to raise
awareness about energy efficiency and other programs we offer to our
To participate in the Coolest Summer Ever promotion, participants can submit
an entry every day for each week's prize by clicking the Coolest Summer Ever
link on ComEd's Facebook page. Entrants will be eligible to receive one of the
remaining weekly prizes by answering trivia questions about that week's prize
or about energy efficiency and other programs offered to ComEd customers.
Last year's Coolest Summer Ever promotion helped to increase ComEd's Facebook
followers by more than 1,000 percent—from 1,700 to more than 32,000—over 10
Commonwealth Edison Company (ComEd) is a unit of Chicago-based Exelon
Corporation (NYSE: EXC), the nation's leading competitive energy provider,
with approximately 6.6 million customers. ComEd provides service to
approximately 3.8 million customers across northern Illinois, or 70 percent of
the state's population.
Contact: ComEd Media Relations, (312) 394-3500
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