Direct Energy Completes Acquisition Of Bounce Energy

             Direct Energy Completes Acquisition Of Bounce Energy

PR Newswire

HOUSTON, Aug. 14, 2013

HOUSTON, Aug. 14, 2013 /PRNewswire/ -- Direct Energy, one of North America's
largest competitive energy and energy-related services companies, today
announced the completion of its acquisition of Bounce Energy, a Houston, TX
based energy retailer.

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The acquisition of Bounce Energy further strengthens the company's residential
business as the largest energy retailer in North America. Bounce Energy
provides full-service electricity to more than 80,000 residential and small
business customers in the competitive energy markets of Texas, Pennsylvania
and New York.

Direct Energy will look to leverage Bounce Energy's expertise in digital
marketing and best in class e-commerce platform to increase its digital sales
and service capabilities and to accelerate customer growth in the United
States. This online platform is also expected to reduce significantly Direct
Energy's cost of acquiring new customers.

"We are pleased to welcome the customers and employees from Bounce to the
Direct Energy family and look forward to offering their customers innovative
energy solutions and superior customer service," said Steven Murray, President
of Direct Energy Residential. "This deal builds on Direct Energy's North
American growth strategy and allows us to provide consumers with more choice
and services when it comes to how they purchase and consume natural gas and
electricity."

About Direct Energy

Direct Energy is one of North America's largest energy and energy-related
services providers with over six million residential and commercial customer
relationships. Direct Energy provides customers with choice and support in
managing their energy costs through a portfolio of innovative products and
services. A subsidiary of Centrica plc (LSE: CNA), one of the world's leading
integrated energy companies, Direct Energy operates in 46 states plus DC and
10 provinces in Canada. To learn more about Direct Energy, please visit
www.directenergy.com.

SOURCE Direct Energy

Website: http://www.directenergy.com
Contact: Micah Hirschfield, Direct Energy, 713-877-3805 office, 281-908-6597
mobile, micah.hirschfield@directenergy,com
 
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