BRF Discloses Material Fact

                         BRF Discloses Material Fact

PR Newswire

SAO PAULO, Aug. 14, 2013

SAO PAULO, Aug. 14, 2013 /PRNewswire/ -- In April BRF's management initiated
work on identifying opportunities for adding value to the Company. As a
result, the Board has approved the following measures:

Review of the Administrative Structure

The Company's Administrative Structure will be matricial and divided into:
five global areas responsible for the definition of policies and guidelines as
follows: 1. Marketing and Innovation; 2. Finance, Administration and IR; 3.
Human Resources; 4. Operations; 5. Integrated Planning and Management Control;
and two areas accountable for the business regions in the Brazilian and
international markets.

ORGANIZATIONAL STRUCTURE

The Executive Board with a term of office until the 2015 E/AGM will be made up
as follows:

Chief Executive Officer:Claudio Galeazzi
Chief Financial, Administration and Investor Relations Officer:Leopoldo
Viriato Saboya

Executive Vice Presidents:

Ely David Mizrahi
Luiz Henrique Lissoni
Gilberto Orsato
Nilvo Mittanck
Helio Rubens
Sylvia
Leao

The Board has approved the appointment of Claudio Galeazzi to succeed Jose Fay
who has been CEO of BRF since October 2008 and was responsible for
implementing the successful merger of Sadia and Perdigão. Growth during Mr.
Fay's period as CEO is well known with an increase of 150% in revenue and 260%
in TSR. Mr. Fay will remain at the Company until the year-end focusing on
special projects in overseas market operations.

New Businesses Acceleration Program

Four working fronts have been constituted made up of Company executives and
coordinated by the consultancy, Galeazzi & Associados. The principal
opportunities for improvements identified relate to the following processes:
Generation of Demand, Planning, Support and Source.

On the basis of initial data already known to management, the Company believes
that the identified opportunities can be gradually seized, impacting operating
results, if achieved, in up to R$ 1.9 billion per year as from 2016.
Investments of about R$ 800 million over the next three years will have to be
approved if the expected results are to be achieved. 

Company management points out that any estimate with relation to these
opportunities is essentially contingent on the success with which the
identified processes are implemented. In addition, our expectations are also
conditional on factors over which the Company has no control, such as: changes
in the market and the overall performance of the country, sector and the
international markets. These estimates are therefore subject to eventual
changes and may not be reached totally or partially.



SOURCE BRF S.A.

Contact: Katia Ramires, +55 11 2322-5048
 
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