Panasonic Launches the LUMIX Luminary Lounge, a New Social Community for Hybrid Photographers

   Panasonic Launches the LUMIX Luminary Lounge, a New Social Community for
                             Hybrid Photographers

New Community Allows Photographers and LUMIX Fans to Interact, Share Content

PR Newswire

NEWARK, N.J., Aug. 14, 2013

NEWARK, N.J., Aug. 14, 2013 /PRNewswire/ -- Panasonic is pleased to announce
today's launch of its new social community for Hybrid Photographers, the LUMIX
Luminary Lounge. Hybrid photography and other photo content will be hosted by
the LUMIX Luminary Photographers and sponsored by Panasonic. Hybrid
Photography is the combining of still, video and audio as a popular form of
photographic display in tune with the social media world we live in. This is
the first photo community centered on a true social media experience. Users
who join the community through various social media channels have the
opportunity to interact with the LUMIX Luminary Photographers, a group of
photography professionals and enthusiasts hand selected by Panasonic as
ambassadors for the brand.

A second phase to the community will incorporate Google+ Hangouts with the
LUMIX Luminary Photographer team, fan interaction through Instagram, new
Luminary Photographer biographies' and enhanced Facebook interaction. The site
currently supports Instagram, Twitter, YouTube, and Facebook.

To kick things off the LUMIX Luminary Team has created "The GX7 Change your
Perspective Tour" to promote Hybrid Photography to Panasonic dealers
throughout the USA. As ambassadors for the Lumix G brand, the LUMIX Luminary
Team will begin their journey in Chicago armed with the latest LUMIX Digital
Single Lens Mirrorless (DSLM) Camera, the DMC-GX7, which features high
photographic performance and allows photographers to change their viewing
perspective with a high color accuracy integrated 90-degree tiltable LVF(Live
View Finder). The LUMIX Luminary Photographers will post Hybrid and Still
imagery throughout the tour and will interact with fans through tweets.

The trip will be documented on which can
be easily viewed on a PC or any mobile device. Stay tuned to the Lumix
Luminary Lounge for a contest to win a GX7 and make sure that you like us on
twitter @LUMIXUSA to stay informed about it and more.

To learn more about the LUMIX Luminary Photographers, their work and the
adventures they are having on the road, please search hashtag #LUMIXLounge, or
visit or on Facebook at

About Panasonic Consumer Electronics Company

Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of
Panasonic Corporation of North America, the principal North American
subsidiary of Panasonic Corporation. The company offers a wide-range of
consumer solutions in the U.S. and Canada including products from VIERA Smart
TVs, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless
Phones, Home Appliances, Wellness and Personal Care products and more. In
Interbrand's 2013 Annual "Best Global Green Brands" report, the Panasonic
brand ranked number four, the highest ranked electronics brand in the report.

To learn more about the company and its products, visit
Follow Panasonic on Twitter @panasonicUSA; additional company information for
journalists is also available at

SOURCE Panasonic

Contact: Dan Unger (Media Relations), 201-392-4571,, Alyssa Hershfield (Cohn & Wolfe), 212-798-9527,
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