Coldwater Creek Announces New Chief Marketing Officer

Coldwater Creek Announces New Chief Marketing Officer

SANDPOINT, Idaho, Aug. 14, 2013 (GLOBE NEWSWIRE) -- Coldwater Creek
(Nasdaq:CWTR) today announced the appointment of Deborah Cavanagh as Senior
Vice President and Chief Marketing Officer, effective September 16, 2013. Ms.
Cavanagh will lead Coldwater Creek's multi-channel brand marketing and
creative services, and will report directly to Jill Dean, President and Chief
Executive Officer.

"We are delighted to welcome Deb Cavanagh to Coldwater Creek," said Jill Dean,
President and Chief Executive Officer. "She brings a tremendous amount of
experience building and repositioning brands, as well as driving growth
through a multi-channel business platform. We look forward to the many
contributions she will make leading our marketing efforts."

Deborah Cavanagh said, "I am excited to join Coldwater Creek and to be part of
the revitalization of this brand. There is a meaningful opportunity to
continue to reengage our core customers, and connect with new ones, through
strategic and creative marketing campaigns. I look forward to working with the
talented team at Coldwater Creek to create compelling and differentiated
marketing campaigns to enhance brand awareness and customer loyalty."

Ms. Cavanagh has extensive experience as a marketing executive with a track
record of driving growth by implementing authentic and innovative brand
building programs. Most recently she held the position of Senior Vice
President, Brand Marketing LOFT, where she successfully led the repositioning
of LOFT as a fully differentiated brand from Ann Taylor Loft. Prior to LOFT,
Ms. Cavanagh was the Associate Publisher, Creative Services at VOGUE. Over her
career, Ms. Cavanagh has held marketing leadership roles at several
industry-leading media brands, including Harper's Bazaar, Men's Health, Condé
Nast Traveler, and SELF.

Coldwater Creek is a leading specialty retailer of women's apparel, jewelry,
and accessories. The Company was founded in 1984 in Sandpoint, Idaho, and
sells its merchandise through premium retail stores across the country,
online, and through its mobile applications.

CONTACT: Coldwater Creek
         Lyn Walther
         Investor Relations
         208-265-7005
         lyn.walther@thecreek.com
 
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