Toshiba Becomes a Founding Member of New Storage Association

  Toshiba Becomes a Founding Member of New Storage Association

     Toshiba, HGST, Seagate and WD to launch Storage Products Association

Business Wire

IRVINE, Calif. -- August 13, 2013

Today, with HGST, Seagate, and WD, the Storage Products Business Unit of
Toshiba America Electronic Components, Inc., a committed technology leader,
has launched a new storage association, the Storage Products Association
(SPA). The SPA targets storage vendors, ISVs, solution providers and users,
providing a forum to educate and advocate about the role of hard disk drives
(HDDs) and Solid State Hybrid Drives (SSHDs) in consumer and business

The SPA will fill a gap in education, research and out-reach concerning
storage, focusing on education and advocacy for HDDs and SSHDs, examining the
benefits and providing thought leadership on storage components and
technologies for all users from client to cloud. Until this point, there has
not been a storage association dedicated to helping and educating storage
users about storage options and advancements.

“With newly created data doubling every two years, hard disk drives and solid
state hybrid drives remain the best option for securely storing large amounts
of dynamic data, in a cost effective manner,” said Joel Hagberg, vice
president of marketing at Toshiba’s Storage Products Business Unit and SPA
board member. “At Toshiba, we have witnessed inadequate information reaching
consumers about HDDs. The formation of SPA will help storage stakeholders stay
informed of the key trends in storage as well as educate them on any current
misconceptions of storage.”

The SPA debuted this week at the Flash Memory Summit where participants from
member companies participated in a panel titled, “Solid State Hybrid Drives
Help Meet Today’s Storage Demands” to discuss the role of hard disk drives and
solid state hybrid drives. John Rydning, IDC research vice president for hard
disk drives, moderated the panel.

For more information on Toshiba’s portfolio of industry-leading solid state
drives, hard drives and hybrid storage solutions, visit To connect with Toshiba Storage, visit the corporate
blog at and follow @ToshibaStorage
on Twitter.

About Toshiba Storage Products

Toshiba Corporation and its affiliates offer one-of-a-kind global storage
solutions, offering hard disk drives (HDDs), solid state drives (SSDs) and
NAND flash memories — technologies that drive a wide range of consumer
electronics, computer and automotive applications, as well as enterprise
solutions for the global marketplace. Toshiba is a leader in the development,
design and manufacture of mobile, consumer and enterprise hard disk drives and
solid state drives. In North America, the Storage Products Business Unit of
Toshiba America Electronic Components, Inc., markets high-quality storage
peripherals to original equipment manufacturers, original design
manufacturers, value-added resellers, value-added dealers, systems integrators
and distributors worldwide. Inherent in the Toshiba storage family are the
high-quality engineering and manufacturing capabilities that have established
Toshiba products as innovation leaders worldwide. For more information, visit

About Toshiba Corp. and Toshiba America Electronic Components, Inc. (TAEC)

Through proven commitment, lasting relationships and advanced, reliable
electronic components, Toshiba enables its customers to create market-leading
designs. Toshiba is the heartbeat within product breakthroughs from OEMs,
ODMs, CMs, VARs, distributors and fabless chip companies worldwide. A
committed electronic components leader, Toshiba designs and manufactures
high-quality flash memory-based storage solutions, solid state drives (SSDs),
hard disk drives (HDDs), discrete devices, advanced materials, medical tubes,
custom SoCs/ASICs, imaging products, microcontrollers and wireless components
that make possible today’s leading smartphones, tablets, MP3 players, cameras,
medical devices, automotive electronics, enterprise solutions and more.

About Storage Products Association

The Storage Products Association (SPA) will help storage manufacturers and
users understand and support current and future demands, including the key
role of hard disk drives (HDDs) and solid state hybrid drives, in an effective
storage mix for client, data center and cloud environments. More information
on the SPA can be found at

Toshiba America Electronic Components, Inc. is an independent operating
company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation,
Japan’s largest semiconductor manufacturer and the world’s fifthlargest
semiconductor manufacturer (Gartner, 2012 Worldwide Semiconductor Revenue, and
April, 2013). Toshiba Corporation was founded in 1875 and today has over 554
subsidiaries and affiliates, with 210,000 employees worldwide. Visit Toshiba's
web site at

© 2013 Toshiba America Electronic Components, Inc. All rights reserved. All
product, service and company names are trademarks, registered trademarks or
service marks of their respective owners. Information in this press release,
including product pricing and specifications, content of services and contact
information, is current and believed to be accurate on the date of the
announcement, but is subject to change without prior notice. Technical and
application information contained here is subject to the most recent
applicable Toshiba product specifications.


Waggener Edstrom Worldwide
Rachel Austin, 512-527-7018
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