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Pioneer DJ Art Mix Connects Global DJs, Urban Artists and Major Brands to Raise Money for the VH1 Save The Music Foundation

  Pioneer DJ Art Mix Connects Global DJs, Urban Artists and Major Brands to
  Raise Money for the VH1 Save The Music Foundation

   Kaskade, Zedd, NERVO, A-Trak, Markus Schulz, Cosmic Gate, James Zabiela,
 Morgan Page, 12^th Planet, Ferry Corsten, DJ Vice, DJ Hapa, Crystal Hefner,
  Fei Fei, Manufactured Superstars, Insomniac, Rukes.com, LRG, 5-Axis, Claw
 Money, Jessie Graves, MEEX, and More to Participate in the Second Pioneer DJ
                              Art Mix Exhibition

Business Wire

LONG BEACH, Calif. -- August 13, 2013

Pioneer Electronics (USA) Inc. Professional Sound and Visual Division today
officially launched the second “Pioneer DJ Art Mix,” a unique fund raising
program involving legendary DJs, famed street artists, and newly added this
year, today’s most sought-after consumer brands, to create one-of-a-kind
works-of-art utilizing Pioneer’s renowned industry standard CDJ-2000nexus
digital music player as the canvas. Working directly with the Downtown Los
Angeles Art Walk, Pioneer will hold a one-day public exhibition for the art
pieces on Thursday, October 10, at The Bank on 401 South Main Street in Los
Angeles. The event is followed by a special month-long online auction for the
collection with the benefits going to the VH1 Save The Music® Foundation to
restore music education programs in public schools.

“Music is the heart and soul of our products, which is why we are so pleased
to be supporting music education in schools again through the VH1 Save The
Music Foundation, utilizing the Pioneer DJ Art Mix exhibition for awareness,”
said David Arevalo, director of marketing, Professional Sound and Visual
Division for Pioneer Electronics (USA) Inc. “We’re extremely excited to have
the next set of DJs and artists as well as today’s popular brands participate
in this worthy cause, and with their help, we can significantly expand our
reach and raise even more money than our first event.”

Each Pioneer DJ Art Mix participant will receive one CDJ-2000nexus to serve as
the blank canvas on which to paint, design, sculpt or otherwise decorate to
his or her liking and as a representation of his or her own customized work of
art. Pioneer’s unveiling of the collection at the Downtown Los Angeles Art
Walk will include music, special appearances and art exhibitions to draw more
exposure to potential bidders. Charitybuzz™ (www.charitybuzz.com), the world’s
leading charity auction site, will auction off the collection starting October
11 with proceeds donated to the VH1 Save The Music Foundation.

In addition to the art pieces on display, Pioneer DJ Art Mix attendees will
have the opportunity to play with a variety of Pioneer DJ equipment and gear
at various demo stations set up throughout the venue, including the basis of
the art work, the CDJ-2000nexus digital music player. Exhibition attendees
will also be able to check out prints from Rukes.com, the premier
photo-hosting site for the DJ industry, featuring photography from the most
popular DJ events and music festivals.

Pioneer DJ Art Mix Facebook Design Contest
The public will also have a chance to be a part of the Pioneer DJ Art Mix
program through “ReMixIt,” a dedicated design contest on Facebook® where
followers of Pioneer DJ can submit their own creative CDJ-2000nexus designs.
Art submissions will be accepted from August 13 to September 15. The top
designer will be awarded a Pioneer DDJ-SX controller and a $1,000 cash prize,
and three runners up will receive a Pioneer® HDJ series DJ headphone. The
winning design will be used and transferred (replicated) onto a CDJ-2000nexus,
which will also be shown at the Pioneer DJ Art Mix exhibit.

Mentoring Program
As art and music intersect with the Pioneer DJ Art Mix, Pioneer is also
working with the Downtown Los Angeles Art Walk to help sponsor a mentoring
program established by the Scratch DJ Academy (Los Angeles). The Academy will
award a deserving individual a full scholarship to attend the school and learn
about the art of music “mixing and scratching.” The recipient of the
Pioneer/Downtown Los Angeles Art Walk scholarship will be announced at the
Pioneer DJ Art Mix event. The scholarship includes a four-week full-time
course and a chance to perform live at a future Downtown Los Angeles Art Walk
event.

For more information about Pioneer DJ Art Mix, visit
www.PioneerDJusa.com/artmix.

About VH1 Save The Music Foundation
The VH1 Save The Music Foundation is a nonprofit organization dedicated to
restoring instrumental music education programs in America’s public schools
and raising awareness about the importance of music as part of each child’s
complete education. To date, VH1 Save The Music Foundation has provided more
than $49.5 million in new musical instruments to 1,850 public schools in more
than 192 districts around the country, impacting the lives of over 2.1 million
children. The 2012 Ambassador Class - dedicated to raising awareness and funds
to benefit The Foundation - includes: Amber Riley, Ciara, Jewel, John Legend,
John Mayer, Kristin Chenoweth, Lifehouse and Sara Bareilles.Get involved at
www.vh1savethemusic.com and follow them on Twitter @vh1savethemusic.

About Downtown Los Angeles Art Walk
The free, self-guided, public art phenomenon known as The Downtown LA Art
Walk, now a nonprofit 501(c)3 organization, brings together art lovers and
community friends to the ever evolving downtown Los Angeles. With exciting and
unique offerings around every corner, Southern Californians celebrate the arts
each month on the 2nd Thursday. For more information, visit
www.downtownartwalk.org.

About Pioneer DJ
Pioneer offers a complete line of professional DJ Equipment through its
Professional Sound & Visual Division. Its DJ products are industry standards
at clubs, studios, mobile rigs and homes around the world, and known for their
high quality sound and reliability. For more information, visit
www.pioneerdjusa.com.

PIONEER is a registered trademark of Pioneer Corporation.
VH1, VHI Save the Music, and all related titles and logos are trademarks of
Viacom International Inc.
FACEBOOK is a registered trademark of Facebook, Inc.
Charitybuzz is a trademark of Charitybuzz Inc.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130813005646/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50689906&lang=en

Contact:

Media Contacts:
Allison & Partners
Natascha French, 310-496-4437
natascha@allisonpr.com
or
Pioneer Electronics (USA) Inc.
Jaed Arzadon, 310-952-2451
jaed.arzadon@pioneer-usa.com
or
Katherine Harbeston, 310-952-2388
katherine.harbeston@pioneer-usa.com
 
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