Fiberon Hires Shellie Sellards as Vice President of Marketing Trex and Owens Corning Veteran to Join Company This Month Business Wire NEW LONDON, N.C. -- August 13, 2013 Fiberon^®, a leading manufacturer of PVC and composite decking, announces the hiring of Shellie Sellards as the vice president of marketing. Shellie will officially join Fiberon by month’s end and report directly to the company’s president, Doug Mancosh. Shellie held multiple positions at the Trex Company, including director of marketing, director of brand and channel management, and finally director of strategy and business development. As the director of marketing, Shellie led the company’s marketing strategy for decking and railing products. Through her efforts, including portfolio management, new product development, advertising and product support, Trex grew both its decking and railing lines. “Shellie’s powerful combination of building-industry and consumer experience provides well established brand development expertise, and I expect her to have an immediate impact on our business,” said Doug Mancosh, president of Fiberon. “Shellie’s joining a very talented marketing team, and with her guidance, we’re prepared to rapidly expand the Fiberon brand.” She has also served as the director of strategic marketing, and brand and integrated marketing director, for Owens Corning insulation products. Prior to that, she was a brand manager for The Dannon Company, launching the Dannon La Creme brand. Shellie earned her MBA and undergraduate degrees in economics and political science from Duke University. Fiberon composite decking and railing products are sold to professional contractors through a national and international network of distributors and retail outlets. To learn more, visit www.fiberondecking.com or call 800-573-8841. About Fiberon: Fiberon is a leading manufacturer of PVC and composite decking, railing and fencing products used in homes and light commercial construction across North, Central and South America, Europe, Asia and Australia. Through extensive product development and leading-edge, American-based manufacturing capabilities, Fiberon created the benchmark for innovative, alternative outdoor living products. Fiberon is proud to be a sponsoring member of the North American Deck and Railing Association (NADRA), whose mission is to provide a unified source for professional development and a voice for code development for the decking and railing industry in North America. The company is also a leader in sustainable practices, including an innovative manufacturing process that captures 98.5% of waste materials, and utilization of local sources of recycled content, diverting 40,000 tons of wood and plastic from landfills. Fiberon was founded in 1997 and is privately owned with operations in North Carolina and Idaho. For more information, visit www.fiberondecking.com and follow Fiberon on Facebook, Pinterest, Twitter and YouTube. Contact: Fiberon Edie Kello Wilson, 704-463-2971 email@example.com Director of Marketing Communications or Purdie Rogers Ray Vincenzo, 206-290-4431 firstname.lastname@example.org
Fiberon Hires Shellie Sellards as Vice President of Marketing
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