Fiberon Hires Shellie Sellards as Vice President of Marketing

  Fiberon Hires Shellie Sellards as Vice President of Marketing

          Trex and Owens Corning Veteran to Join Company This Month

Business Wire

NEW LONDON, N.C. -- August 13, 2013

Fiberon^®, a leading manufacturer of PVC and composite decking, announces the
hiring of Shellie Sellards as the vice president of marketing. Shellie will
officially join Fiberon by month’s end and report directly to the company’s
president, Doug Mancosh.

Shellie held multiple positions at the Trex Company, including director of
marketing, director of brand and channel management, and finally director of
strategy and business development. As the director of marketing, Shellie led
the company’s marketing strategy for decking and railing products. Through her
efforts, including portfolio management, new product development, advertising
and product support, Trex grew both its decking and railing lines.

“Shellie’s powerful combination of building-industry and consumer experience
provides well established brand development expertise, and I expect her to
have an immediate impact on our business,” said Doug Mancosh, president of
Fiberon. “Shellie’s joining a very talented marketing team, and with her
guidance, we’re prepared to rapidly expand the Fiberon brand.”

She has also served as the director of strategic marketing, and brand and
integrated marketing director, for Owens Corning insulation products. Prior to
that, she was a brand manager for The Dannon Company, launching the Dannon La
Creme brand. Shellie earned her MBA and undergraduate degrees in economics and
political science from Duke University.

Fiberon composite decking and railing products are sold to professional
contractors through a national and international network of distributors and
retail outlets. To learn more, visit or call

About Fiberon:

Fiberon is a leading manufacturer of PVC and composite decking, railing and
fencing products used in homes and light commercial construction across North,
Central and South America, Europe, Asia and Australia. Through extensive
product development and leading-edge, American-based manufacturing
capabilities, Fiberon created the benchmark for innovative, alternative
outdoor living products. Fiberon is proud to be a sponsoring member of the
North American Deck and Railing Association (NADRA), whose mission is to
provide a unified source for professional development and a voice for code
development for the decking and railing industry in North America. The company
is also a leader in sustainable practices, including an innovative
manufacturing process that captures 98.5% of waste materials, and utilization
of local sources of recycled content, diverting 40,000 tons of wood and
plastic from landfills. Fiberon was founded in 1997 and is privately owned
with operations in North Carolina and Idaho. For more information, visit and follow Fiberon on Facebook, Pinterest, Twitter and


Edie Kello Wilson, 704-463-2971
Director of Marketing Communications
Purdie Rogers
Ray Vincenzo, 206-290-4431
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