Actor Aaron Paul And Friends Join Bushmills 'Since Way Back' Program

     Actor Aaron Paul And Friends Join Bushmills 'Since Way Back' Program

'Since Way Back' Celebrates Legendary Moments That Have Inspired Great Stories

"When the people of Bushmills told me I could choose friends to experience
this ride with me, there was no other choice. This is my group." - Aaron Paul

PR Newswire

NEW YORK, Aug. 13, 2013

NEW YORK, Aug. 13, 2013 /PRNewswire/ -- Bushmills® Irish Whiskey, one of the
most classic names in spirits with hundreds of years of distilling tradition
behind it, is welcoming the highly-acclaimed actor Aaron Paul to its 'Since
Way Back' program and family. Aaron joins three of his closest friends on this
journey, tasked with sharing personal stories and defining influences that
have led Paul through his journey toward success. A behind the scenes look at
his Bushmills photo shoot can be found here.

(Photo: )

'Since Way Back' was created in 2009 to celebrate the close friendships and
camaraderie shared between lifelong friends in New York, and has since
expanded to form a global influence among age-appropriate whiskey drinkers.
Inspired by the longstanding tradition of friends sharing stories together
over a glass of Bushmills, the program will work with each to produce
creative, inspired content, while showcasing the centuries-old narratives of
the whiskey from its beginnings to its most recent addition of Bushmills Irish

Aaron, known for his role as Jesse Pinkman on the AMC drama "Breaking Bad,"
joins close friends Chris Paul Scardamalia, Philip Waller, and Dave Tom to
develop pieces of content that will debut throughout the year. These pieces
will document and celebrate their personal triumphs as a group, lending to
additional ways to inspire viewers to share Bushmills responsibly among

"These guys are my best friends on the planet," said Aaron. "Dave is also an
actor who, in addition to living on my couch for three years, happens to be
the clumsiest person on the planet; Phil, I met at a bar 10 years ago – he's a
documentary filmmaker and shark activist, splitting his time between Los
Angeles and Hawaii; and Chris has always been there for me when I needed
someone. I'm truly a fan of Bushmills, and to have all of these friends join
me in this program, and to have Bushmills give us an outlet to share our crazy
journey with fans, is an incredible moment for us. We can't wait to get

'Since Way Back' will serve as an additional venue to remind others to please
drink responsibly. Check out for additional
announcements and collaborations throughout the year.

Aaron Paul is one of Hollywood's best young talents. With his acclaimed
performance in the AMC drama "Breaking Bad," and a 2012 and 2010 Emmy Award^©
win for "Outstanding Supporting Actor in a Drama Series." Paul is quickly
becoming a household name, recently wrapping production on the
Disney/DreamWorks action film NEED FOR SPEED. Aaron's additional credits
include the Sony Picture Classics drama SMASHED, the hit film MISSION
and the critically acclaimed HBO drama, "Big Love." When he's not busy
acting, Paul is actively involved as an advocate for the KIND Campaign.
Founded by Aaron's wife, Lauren, the KIND Campaign is a non-profit
organization that seeks to raise awareness and healing to the negative and
lasting effects of girl-against-girl crime and bullying.

Bushmills reminds friends to drink responsibly. Make sure to drink in
moderation and get home safely: designate a driver or take a taxi.

About Bushmills Irish Whiskey
Bushmills Irish Whiskey enjoys a worldwide reputation as a uniquely authentic
Irish whiskey with a heritage spanning four centuries. Bushmills is a premium
Irish whiskey, produced, aged and bottled at Ireland's oldest working
distillery in Bushmills Village, Co. Antrim, a community where whiskey has
been shared among friends since 1608 when the area was first granted an
official license to distil. Triple-distilled Bushmills Whiskey is made with
the finest malted Irish barley and pure Irish water, and is the only Irish
whiskey brand that offers a full range of blends (standard and deluxe) and
single malts - all of which share the rich, mellow and distinct Bushmills
characteristics: Bushmills; Black Bush, Bushmills 10-Year-Old Single Malt,
Bushmills 16-Year-Old Single Malt and the rare Bushmills 21-Year-Old Single

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, wines and
beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and
Sterling Vineyards wines. Diageo is a global company, trading in more than
180 countries around the world. The company is listed on both the New York
Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit
us at For our global resource that promotes responsible drinking
through the sharing of best practice tools, information and initiatives, visit

Celebrating life, every day, everywhere.


Contact: Rebecca Silverstein, (212) 652-9311,;
or Mike DaRe, DIAGEO NA, (646) 223-2016,
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