Highly International Southeastern Companies Have More Consistent, Higher Profit Margins than Domestically Focused Peers

  Highly International Southeastern Companies Have More Consistent, Higher
  Profit Margins than Domestically Focused Peers

New ‘HSBC Spotlight on U.S. Trade: Southeast’ report highlights transportation
                manufacturing as growth driver for the region

Business Wire

NEW YORK -- August 13, 2013

Southeastern companies with higher levels of internationalization had more
stable and higher profit margins than their more domestically oriented peers
over the past six years, according to a new report commissioned by HSBC Bank

The average profit margin at highly international Southeastern companies
enjoyed a general upward trend from the difficult years of the recession to
finish at five percent in 2012, according to the HSBC report, ‘Spotlight on US
Trade: Southeast.’ In contrast, companies with low levels of
internationalization showed huge swings in profitability -- plunging into the
red in 2008 and 2009 before rebounding in 2010 and climbing to two percent in
2012. Additionally, high international Southeast companies over the period
2007 to 2012 had an average profit margin of three and a half percent while
low international Southeastern companies were, on average, unprofitable.

“These findings reinforce our belief that companies that take advantage of new
customers and lower-cost resources can better weather market fluctuations and
increasing domestic competition,” said Richard Lavina, Executive Vice
President, Southeast Corporate Banking for HSBC Commercial Banking in the US.
“In fact, HSBC recently announced a $1 billion, 18-month dedicated loan
program for small and medium size US businesses looking to export or expand
internationally, to help companies find global growth opportunities and to
further accelerate global business growth by US enterprises.”

The HSBC report analyzed the level of sales and operations abroad among US
publicly listed companies based in the Southeast and across the nation to
understand the impact of international sales and operations on profit margins
of business by region and by select industries. The Southeast report included
companies from the states of Florida, Georgia, North Carolina, and South

A Booming Manufacturing Sector

Though agriculture is still a key part of the Southeastern economy, the past
20 years have given way to a focus on manufacturing, specifically automobiles
and auto parts. The shift has made the Southeast a key player not only in the
American automobile industry, but as an exporter to the global industry as
well. In fact, manufacturing helped the region recover from the collapse of
the housing market and several years of job losses. Transportation equipment,
the largest segment of the region’s manufacturing, accounted for $30.6 billion
in Southeastern exports in 2011.

Atlanta is Region’s International Hub

Additionally, Atlanta is a powerful hub through which major commerce flows to
global markets or for distribution to the rest of the region. Two of Atlanta’s
biggest companies benefit from this focus on global activity. For example,
about 40 percent of Delta Airlines’ annual revenue comes from international
flights, while Coca Cola’s products are sold in 200 countries, with its
biggest markets in the US, Mexico, China, Brazil and Japan.

The Southeast report is the fourth in the ‘HSBC Spotlight on US Trade’ series
of reports and analyses investigating the impact of international trade on
publicly traded companies in key regions across the U.S.

About the HSBC Spotlight on U.S. Trade

Conducted by the Economist Intelligence Unit, the HSBC Spotlight on US Trade
is a series of reports and analyses of publicly-traded companies in key
regions across the US that investigate the relationship between international
activity – specifically operations and sales - on company performance between
2007-2012. The reports are based on a sample of 259 publically listed US
companies, in four sectors and five regions which were categorized as having
high or low levels of internationalization. For more information or to
download the full report, visit:

Notes to editors:

HSBC Bank USA, National Association, with total assets of $183.9bn as of 31
March 2013 (US GAAP), serves 3 million customers through retail banking and
wealth management, commercial banking, private banking, asset management, and
global banking and markets segments. It operates more than 250 bank branches
throughout the United States. There are over 165 in New York State as well as
branches in: California; Connecticut; Delaware; Washington, D.C.; Florida;
Maryland; New Jersey; Pennsylvania; Oregon; Virginia; and Washington State.
HSBC Bank USA, N.A. is the principal subsidiary of HSBC USA Inc., an indirect,
wholly-owned subsidiary of HSBC North America Holdings Inc. HSBC Bank USA,
N.A. is a member of the FDIC.


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Laura Powers, 212-525-0115
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