Millennial Media Signs Definitive Agreement to Acquire Jumptap

  Millennial Media Signs Definitive Agreement to Acquire Jumptap

Acquisition will strengthen Millennial Media’s position as the largest global
Independent Mobile Advertising Platform

Business Wire

BALTIMORE -- August 13, 2013

Millennial Media(NYSE: MM), the independent leader in mobile advertising and
data, today announced that it has signed a definitive agreement to acquire
privately-held, Boston-based Jumptap in a predominantly stock transaction.
Under the terms of the agreement, based on Millennial Media’s closing share
price on August 9, 2013, Jumptap shareholders will receive approximately 24.6
million shares of Millennial Media, corresponding to approximately 22.5% pro
forma ownership post transaction. The closing of the acquisition is subject to
the satisfaction of various customary closing conditions, including approval
by Millennial Media’s stockholders. Millennial Media has posted a presentation
on the Investor Relations page of the Millennial Media website at which provides more details about the

Jumptap is a mobile advertising platform, which recently has taken a
programmatic and mobile-first approach to reaching audiences. Jumptap has an
audience profile store with over 100 million unique, data-rich profiles, of
which more than 44 million can be reached across various screens – online and
mobile. Jumptap supports its audience targeting through partnerships with more
than 20 third-party data providers. Jumptap also has 55 issued patents and
more than 50 patents pending, covering broad aspects of the mobile advertising

Millennial Media’s market leading platform will now include Jumptap’s
offerings, and will result in consolidation and differentiated scale in the
fast-growing mobile ad market. The companies’ combined strengths in brand and
performance advertising, strategic position as a partner to developers,
advances in programmatic and real-time bidding, and the use of data for
improved targeting will help its customers and other industry stakeholders
maximize the opportunity that mobile presents.

Key stakeholders in mobile advertising stand to benefit:

For mobile advertisers and agencies, the combined company will offer the
largest and most complete suite of audience solutions with yet unparalleled
brand and performance capabilities. The combination will deliver
market-leading data, targeting, video, rich-media, cross-screen, programmatic
bidding/buying and measurement solutions – driving improved buying experiences
and better analytics, relevancy and performance. Millennial Media will enable
deeper insights from a greater number of ad campaigns, run across a variety of
screens. With an intense focus on customer service and execution, Millennial
Media will take the complexity out of delivering digital audiences across
mobile and web at a time when consumers hop between screens with increasing

For mobile developers and publishers, Millennial Media will provide access to
a larger scope of managed, self-service and programmatic tools - creating more
powerful and comprehensive opportunities to monetize their inventory more
efficiently and effectively.

“Millennial Media already runs one of the largest third-party digital media
businesses, despite mobile being in its early stages. Jumptap’s expertise in
performance, cross-screen, real-time bidding and third-party data fit well
with, and provide incremental scale to Millennial Media’s existing platform,”
saidPaul Palmieri, President and CEO, Millennial Media. “We are thrilled to
add Jumptap’s capabilities, their solution set and strong team as part of our
mobile advertising business, and look forward to partnering with the team.”

“We have long admired the success of Millennial Media and all of us at Jumptap
are excited for the collaboration that will enhance our combined opportunity,”
saidGeorge Bell, CEO, Jumptap, who will join the board of Millennial Media
and become Vice-Chairman upon closing of the transaction. “I feel strongly
that the addition of products, people, and technology to the market-leading
Millennial Media portfolio will further the mission of building the leading
mobile platform worldwide.”

Millennial Media will host a conference call today, August 13, 2013 at 5:00
p.m. ET to discuss this acquisition and its second quarter 2013 financial
results. To access the conference call, please dial 800-237-9752 (U.S.) or
617-847-8706 (international) using passcode 37339193. The conference call will
also be available via live webcast under the Investor Relations section of
Millennial Media’s website at If you are
unable to listen to the live conference call, a replay will be available
through August 20, 2013, and can be accessed by dialing 888-286-8010 (U.S.) or
617-801-6888 (international) using passcode 52607453. An archived version of
the webcast will also be available at

About Millennial Media

Millennial Media (NYSE: MM) is the leading independent mobile advertising and
data platform. Our technology, tools and services help app developers and
mobile website publishers maximize their advertising revenue, acquire users
and gain audience insights. Our platform also enables us to offer advertisers
powerful Mobile Audience Solutions (MAS) that utilize our significant scale,
sophisticated targeting and uniquely engaging creative capabilities to deliver
meaningful results.

About Jumptap, Inc.

Jumptap, Inc. is the leading unified audience platform, taking a programmatic
and mobile-first approach to reaching audiences. Jumptap reaches over 218
million mobile users in the U.S. and over 439 million mobile users worldwide.
It has built an audience profile store with over 124 million unique, data-rich
profiles, of which over 44 million can be reached across screens. Jumptap
powers its audience-centric advertising through industry-first partnerships
with more than 20 third-party data providers, and garners the highest yield
for its 76,000 mobile sites and apps. Visit and for more information.

Additional Information about the Proposed Acquisition and Where You Can Find

Millennial Media, Inc. (“Millennial”) plans to file a proxy statement with the
Securities and Exchange Commission (the “SEC”) relating to a solicitation of
proxies from its stockholders in connection with a special meeting of
stockholders of Millennial to be held for the purpose of voting on the
issuance of the shares of Millennial common stock to be issued in connection
with the proposed acquisition (the “Shares”). BEFORE MAKING ANY VOTING

The proxy statement and other relevant materials, and any other documents
filed by Millennial with the SEC, may be obtained free of charge at the SEC’s
website at In addition, stockholders of Millennial may obtain
free copies of the documents filed with the SEC by contacting Millennial’s
Investor Relations department at (410) 522-8705, or Investor Relations,
Millennial Media, Inc., 2400 Boston Street, Suite 201, Baltimore, Maryland
21224. You may also read and copy any reports, statements and other
information filed by Millennial with the SEC at the SEC public reference room
at 100 F Street, NE, Room 1580, Washington, D.C. 20549. Please call the SEC at
1-800-SEC-0330 or visit the SEC’s website for further information on its
public reference room.

Interests of Certain Participants in the Solicitation

Millennial and its executive officers and directors may be deemed to be
participants in the solicitation of proxies from the stockholders of
Millennial in favor of the proposed transaction. A list of the names of
Millennial‘s executive officers and directors, and a description of their
respective interests in Millennial, are set forth in the proxy statement for
Millennial’s 2013 Annual Meeting of Stockholders, which was filed with the SEC
on April 30, 2013, and in any documents subsequently filed by its directors
and executive officers under the Securities and Exchange Act of 1934, as

If and to the extent that executive officers or directors of Millennial will
receive any additional benefits in connection with the proposed transaction
that are unknown as of the date of this filing, the details of such benefits
will be described in the proxy statement and security holders may obtain
additional information regarding the interests of Millennial’s executive
officers and directors in the proposed transaction by reading the proxy
statement when it becomes available.

Forward-Looking Statements

The statements in this press release that are not historical facts constitute
“forward-looking statements” that involve risks and uncertainties and are made
pursuant to the Private Securities Litigation Reform Act of 1995. The
achievement or success of the matters covered by such forward-looking
statements involve risks, uncertainties and assumptions, and if any such risks
or uncertainties materialize or if any of the assumptions prove incorrect,
Millennial’s results could differ materially from the results expressed or
implied by the forward-looking statements. These risks and uncertainties
include, but are not limited to, risks associated with whether the proposed
acquisition is ultimately completed, the satisfaction of conditions to the
closing of the acquisition, including the ability to secure regulatory
approvals and approval by Millennial’s stockholders, the ability to integrate
the two businesses, and the ability to realize the expected benefits from the
acquisition.Further information on these and other factors is included in the
Quarterly Report on Form 10-Q that will be filed for the quarter ended June
30, 2013 and other filings Millennial makes with the Securities and Exchange
Commission from time to time. These documents are available on the ‘SEC
Filings’ section of the Investor Relations page of Millennial’s website at

The statements made in this release are based on information available to
Millennial as of the date of this release, and Millennial assumes no
obligation and does not intend to update these forward-looking statements,
except as required by law.


Millennial Media, Inc.
Investor Relations
Joseph Wilkinson, 443-681-6238
Media Relations
Matthew Lindberg, 203-682-8214
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