Sociomantic Labs to Speak at eTail East Conference
Sociomantic Sponsors Annual Online and Multichannel Retail Conference
With Keynotes From QVC and CVS Caremark on August 12 - 15 in
NEW YORK, NY -- (Marketwired) -- 08/13/13 -- Sociomantic Labs, a
market leader in providing dynamic display ad campaigns powered by
CRM data for ecommerce marketers, today announced its sponsorship of
the eTail East conference to be held in Philadelphia, PA on August
12-15. Sociomantic North American President, JB Brokaw, will
participate in a panel with executives from DESIGN WITHIN REACH,
Poppin, and Of a Kind.
-- Key topics of the eTail East conference this year include becoming a
truly user-centric retail enterprise and managing and harnessing data to
provide actionable business intelligence. Hundreds of leading brand
executives will have the opportunity to participate in valuable
networking sessions and learn from industry leaders in numerous panel
discussions, keynotes, and workshops throughout the four-day conference.
-- Sociomantic's JB Brokaw will participate in a panel discussion titled,
"Carrying Your Brand Message Throughout Your Retail Experience: Becoming
A Valued Brand To Your Customers" on Wednesday, August 14th at 12pm EDT.
The panelists will discuss the challenges of delivering consistent brand
messaging in an evolving consumer landscape, including best practices
for omni-channel retailing and customer journey management strategies
for the cross-device consumer.
-- Having served the digital marketing industry for over 15 years, JB has
extensive experience in driving performance for retail clients. He
recently wrote an article in Digiday on the value of utilizing first
party data and one-to-one marketing to improve commerce conversion.
-- eTail East attendees include executives from Bed, Bath & Beyond, Coach,
Dillard's, Express, Free People, Hautelook, Lenovo, Marriott
International, Office Depot, Staples, Urban Outfitters and many other
leading retailers. It will feature keynote presentations by QVC, CVS
Caremark, and Benchmark Brands.
About eTail East
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Sociomantic empowers ecommerce advertisers in more than 50 markets
around the world with intelligent display advertising solutions that
drive incremental sales for sustainable revenue growth. As a market
leader in real-time bidding (RTB) and personalized display
advertising, Sociomantic helps marketers reach new and existing
customers to grow customer lifetime value (CLV) using today's most
advanced display advertising technologies, including RTB retargeting
and prospecting, real-time data management, dynamic ad
personalization, custom CRM segmentation and real-time reporting.
These solutions are delivered and supported with full-service local
expertise from fourteen offices across four continents.
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a trademark of Sociomantic Labs Inc. All other trademarks are the
property of their respective owners.
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