CORRECTING and REPLACING PUR Begins Creative Agency Review
SOUTHBOROUGH, Mass. -- August 13, 2013
The media contact information should read: Roth Associates, Richard Roth,
The corrected release reads:
PUR BEGINS CREATIVE AGENCY REVIEW
PUR Water Filtration, marketed by KAZ USA, Inc., a division of Helen of Troy®,
announced today that it is placing the company’s creative advertising account
“We initiated this review to ensure the PUR brand has the best possible
resources, partners and practices in place to achieve our business goals in
the water filtration category,” said Christophe Coudray, CMO. “We want
consumers to have a compelling, memorable understanding of PUR’s superior
water filtration solutions.”
PUR’s media agency, Mediavest, is unaffected by this search. TBWA\Chiat\Day is
the incumbent agency and will not be participating in the review.
PUR has retained Roth Associates to consult regarding the search for its new
creative partner. All agency inquiries should be directed to Roth Associates
at 212-861-9420 (NY) or 310-896-8275 (LA). PUR is not accepting any direct
inquiries for this search.
Helen of Troy® acquired the PUR brand from Procter & Gamble in December, 2011.
PUR is a leading brand in the at home water filtration category for faucet
water filters, water pitchers and dispensers, replacement filters, and
refrigerator filters. PUR was the first leading brand to claim reduction of
trace levels of pharmaceuticals identified in U.S. tap water. PUR products
reduce up to 61 contaminants to provide clean drinking water at a cost of only
$0.01 for an 8-oz glass, while leaving behind essential fluoride which is
important for developing and maintaining healthy teeth in children and adults.
For more information about PUR Water Filtration or PUR's water purification
technology, visit PURWater.com
Based in Southborough, Massachusetts, Kaz, a wholly-owned subsidiary of Helen
of Troy®, is a world leader in providing health care and home environment
consumer solutions. Product categories include water filtration, vaporizers,
humidifiers, digital, infrared and non-invasive thermometers, blood pressure
monitors, hot/cold health care therapy, air purifiers, seasonal humidifiers,
heaters, fans, and dehumidifiers, and lawn and garden products. Kaz products
are sold in the United States and throughout the world.
About Helen of Troy Limited:
Helen of Troy Limited is a leading global consumer products company offering
creative solutions for its customers through a strong portfolio of
well-recognized and widely-trusted brands, including: Housewares: OXO®, Good
Grips®, Soft Works®, OXO Tot® and OXO Steel®; Healthcare/Home Environment:
Vicks®, Braun®, Honeywell® , PUR®, Febreze®, Stinger®, Duracraft® and
SoftHeat®; and Personal Care: Revlon®, Vidal Sassoon®, Dr. Scholl's®, Pro
Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed
Head®, Karina®, Ogilvie® and Gold 'N Hot®; The Revlon® trademark is used under
license from Revlon Consumer Products Corporation. The Vidal Sassoon®, Vicks®,
Braun® and Febreze® trademarks are used under license from The Procter &
Gamble Company. The Dr. Scholl's® trademark is used under license from MSD
Consumer Care, Inc. The Honeywell® trademark is used under license from
Honeywell International Inc. The Bed Head® trademark is used under license
from Unilever PLC.
For more information, please visit www.hotus.com
Richard Roth, 212-861-9420
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