CORRECTING and REPLACING PUR Begins Creative Agency Review CORRECTION...by PUR Business Wire SOUTHBOROUGH, Mass. -- August 13, 2013 The media contact information should read: Roth Associates, Richard Roth, 212-861-9420. The corrected release reads: PUR BEGINS CREATIVE AGENCY REVIEW PUR Water Filtration, marketed by KAZ USA, Inc., a division of Helen of Troy®, announced today that it is placing the company’s creative advertising account under review. “We initiated this review to ensure the PUR brand has the best possible resources, partners and practices in place to achieve our business goals in the water filtration category,” said Christophe Coudray, CMO. “We want consumers to have a compelling, memorable understanding of PUR’s superior water filtration solutions.” PUR’s media agency, Mediavest, is unaffected by this search. TBWA\Chiat\Day is the incumbent agency and will not be participating in the review. PUR has retained Roth Associates to consult regarding the search for its new creative partner. All agency inquiries should be directed to Roth Associates at 212-861-9420 (NY) or 310-896-8275 (LA). PUR is not accepting any direct inquiries for this search. Helen of Troy® acquired the PUR brand from Procter & Gamble in December, 2011. About PUR: PUR is a leading brand in the at home water filtration category for faucet water filters, water pitchers and dispensers, replacement filters, and refrigerator filters. PUR was the first leading brand to claim reduction of trace levels of pharmaceuticals identified in U.S. tap water. PUR products reduce up to 61 contaminants to provide clean drinking water at a cost of only $0.01 for an 8-oz glass, while leaving behind essential fluoride which is important for developing and maintaining healthy teeth in children and adults. For more information about PUR Water Filtration or PUR's water purification technology, visit PURWater.com About Kaz: Based in Southborough, Massachusetts, Kaz, a wholly-owned subsidiary of Helen of Troy®, is a world leader in providing health care and home environment consumer solutions. Product categories include water filtration, vaporizers, humidifiers, digital, infrared and non-invasive thermometers, blood pressure monitors, hot/cold health care therapy, air purifiers, seasonal humidifiers, heaters, fans, and dehumidifiers, and lawn and garden products. Kaz products are sold in the United States and throughout the world. About Helen of Troy Limited: Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including: Housewares: OXO®, Good Grips®, Soft Works®, OXO Tot® and OXO Steel®; Healthcare/Home Environment: Vicks®, Braun®, Honeywell® , PUR®, Febreze®, Stinger®, Duracraft® and SoftHeat®; and Personal Care: Revlon®, Vidal Sassoon®, Dr. Scholl's®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Karina®, Ogilvie® and Gold 'N Hot®; The Revlon® trademark is used under license from Revlon Consumer Products Corporation. The Vidal Sassoon®, Vicks®, Braun® and Febreze® trademarks are used under license from The Procter & Gamble Company. The Dr. Scholl's® trademark is used under license from MSD Consumer Care, Inc. The Honeywell® trademark is used under license from Honeywell International Inc. The Bed Head® trademark is used under license from Unilever PLC. For more information, please visit www.hotus.com Contact: Roth Associates Richard Roth, 212-861-9420
CORRECTING and REPLACING PUR Begins Creative Agency Review
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