High Tech Meets High Style in First Alert’s New Line of Smoke and Carbon Monoxide Alarms

  High Tech Meets High Style in First Alert’s New Line of Smoke and Carbon
  Monoxide Alarms

   Alarms Combine Superior Performance with Modern, Streamlined Appearance

Business Wire

AURORA, Ill. -- August 13, 2013

Following in the footsteps of tablet computers, razor-thin cell phones and
integrated household appliances, First Alert, the most trusted name in home
safety*, introduces two new series of alarms that blend high tech with high
design. Offering safety with a sense of style, the First Alert Atom™ alarm and
the First Alert Maximum Protection alarm series feature minimalist,
non-intrusive designs while also providing the highest levels of protection
from the threats of fire and carbon monoxide.

Vast departures from their bulkier counterparts, First Alert’s new Atom and
Maximum Protection alarms are a fraction of the size of traditional alarms and
can be installed discretely on either a wall or a ceiling. Both alarms also
feature breakthrough technology to help reduce the occurrence of nuisance

“In the case of our Atom and Maximum Protection alarms, big things really do
come in small packages,” said Deborah Hanson, director of external affairs for
First Alert. “These new series include sleek, contemporary models that reflect
today’s trend toward more streamlined profiles and blend beautifully into any
home décor.”

Atom Smoke and Fire Alarm

Packing all the power of an advanced photoelectric smoke alarm into a
miniature design, First Alert’s new Atom Smoke and Fire Alarm reinforces the
brand’s reputation as an innovation leader. Weighing in at less than two
ounces, the Atom is the smallest alarm available from First Alert with a
compact design that blends seamlessly into any wall or ceiling. For added
design appeal, the Atom will be available in a number of finishes – such as
wood grain, stainless steel and bronze.

“We designed this alarm based on feedback from architects, interior designers
and homeowners seeking alarm options that offer superior performance and
pleasing aesthetics,” said Hanson. “The Atom gives smoke alarms a high-style
look that we’re so accustomed to seeing from other home appliances.”

In addition to its sleek design, the Atom also features revolutionary micro
technology with an advanced smoke entry system for fewer false alarms, and a
loud, penetrating siren to reach the whole home. The alarm’s accompanying
long-life battery ensures continued protection for an extended period.

Maximum Protection Alarms

Measuring less than one inch thick, the First Alert Maximum Protection Smoke
Alarms and Combination Smoke and Carbon Monoxide Alarms are a sleek
alternative to traditional alarms, providing a less obtrusive option for
style-centric consumers.

As the new standard of excellence, the Maximum Protection alarms feature a
patented smoke entry system that allows smoke to have a more direct path to
the nuisance-resistant photoelectric smoke sensor. This innovative system
helps to prevent possible dangerous, but frequent, alarm deactivation due to
battery removal.

“Nuisance alarms that sound despite the lack of any danger are more than just
an annoyance,” Hanson said. “They may lead people to ignore the early warnings
of an alarm or remove the alarm’s batteries completely. We set out to create
an alarm that not only looks good, but also helps to eliminate any reason for
potential deliberate alarm deactivation that may leave a home open to danger.”

The combination smoke and carbon monoxide models also offer a voice and
location feature, which alerts residents with a loud, pre-recorded and
tamper-proof human voice to the threat of smoke or carbon monoxide, as well as
the specific location of the hazard within the home.

For more information, visit www.firstalert.com.

* First Alert Brand Trust Survey, April 2012 – Results are based on the
responses of 1,000 adults, ages 18 and older, living in the United States who
completed a telephone survey, April 26-29, 2012. Results are accurate to +/-3
percent points with a 95 percent confidence level and can be generalized to
the entire U.S. adult population. For more information or a copy of the
complete survey and results, contact Tim Young at LCWA: 312/565-4628 or

About BRK Brands, Inc.

BRK Brands, Inc. (Aurora, IL), is a fully owned subsidiary of Jarden
Corporation (Rye, NY) NYSE:JAH, a leading provider of niche consumer products
used in and around the home. For 50 years, BRK Brands, Inc. has been the
manufacturer of First Alert^®-branded home-safety products, the most trusted
and recognized safety brands in America. BRK^® Brands designs and develops
innovative safety solutions including Tundra^® Fire Extinguishing Spray,
ONELINK^® wireless alarms and a comprehensive line of smoke alarms, carbon
monoxide alarms, fire extinguishers and escape ladders to protect what matters
most. Such products are also marketed under the BRK Electronics^® brand, The
Professional Standard for the builder and contractor audiences. BRK Brands,
Inc. products are found in more than 30 countries worldwide. For more
information, visit http://www.firstalert.com or http://www.brkelectronics.com.

About Jarden Corporation

Jarden Corporation is a leading provider of a diverse range of consumer
products with a portfolio of over 100 trusted, quality brands sold globally.
Jarden operates in three primary business segments through a number of well
recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®,
Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®,
Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®,
Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®,
Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®,
Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and
Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®,
Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®,
Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®,
Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #371
on the Fortune 500 and has over 25,000 employees worldwide. For in-depth
information about Jarden, please visit www.jarden.com.

©2013 BRK Brands, Inc., Aurora, IL 60504. All rights reserved.

First Alert^® is a registered trademark of The First Alert Trust, Aurora, IL

BRK Electronics^® is a registered trademark of BRK Brands, Inc., Aurora, IL

NYSE is a registered service mark of NYSE Group, Inc.


L.C. Williams & Associates
Shannon Burruss or Lindsey Lucenta
P: 312-565-3900 or 800-837-7123
E: sburruss@lcwa.com or llucenta@lcwa.com
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