High Tech Meets High Style in First Alert’s New Line of Smoke and Carbon Monoxide Alarms Alarms Combine Superior Performance with Modern, Streamlined Appearance Business Wire AURORA, Ill. -- August 13, 2013 Following in the footsteps of tablet computers, razor-thin cell phones and integrated household appliances, First Alert, the most trusted name in home safety*, introduces two new series of alarms that blend high tech with high design. Offering safety with a sense of style, the First Alert Atom™ alarm and the First Alert Maximum Protection alarm series feature minimalist, non-intrusive designs while also providing the highest levels of protection from the threats of fire and carbon monoxide. Vast departures from their bulkier counterparts, First Alert’s new Atom and Maximum Protection alarms are a fraction of the size of traditional alarms and can be installed discretely on either a wall or a ceiling. Both alarms also feature breakthrough technology to help reduce the occurrence of nuisance alarms. “In the case of our Atom and Maximum Protection alarms, big things really do come in small packages,” said Deborah Hanson, director of external affairs for First Alert. “These new series include sleek, contemporary models that reflect today’s trend toward more streamlined profiles and blend beautifully into any home décor.” Atom Smoke and Fire Alarm Packing all the power of an advanced photoelectric smoke alarm into a miniature design, First Alert’s new Atom Smoke and Fire Alarm reinforces the brand’s reputation as an innovation leader. Weighing in at less than two ounces, the Atom is the smallest alarm available from First Alert with a compact design that blends seamlessly into any wall or ceiling. For added design appeal, the Atom will be available in a number of finishes – such as wood grain, stainless steel and bronze. “We designed this alarm based on feedback from architects, interior designers and homeowners seeking alarm options that offer superior performance and pleasing aesthetics,” said Hanson. “The Atom gives smoke alarms a high-style look that we’re so accustomed to seeing from other home appliances.” In addition to its sleek design, the Atom also features revolutionary micro technology with an advanced smoke entry system for fewer false alarms, and a loud, penetrating siren to reach the whole home. The alarm’s accompanying long-life battery ensures continued protection for an extended period. Maximum Protection Alarms Measuring less than one inch thick, the First Alert Maximum Protection Smoke Alarms and Combination Smoke and Carbon Monoxide Alarms are a sleek alternative to traditional alarms, providing a less obtrusive option for style-centric consumers. As the new standard of excellence, the Maximum Protection alarms feature a patented smoke entry system that allows smoke to have a more direct path to the nuisance-resistant photoelectric smoke sensor. This innovative system helps to prevent possible dangerous, but frequent, alarm deactivation due to battery removal. “Nuisance alarms that sound despite the lack of any danger are more than just an annoyance,” Hanson said. “They may lead people to ignore the early warnings of an alarm or remove the alarm’s batteries completely. We set out to create an alarm that not only looks good, but also helps to eliminate any reason for potential deliberate alarm deactivation that may leave a home open to danger.” The combination smoke and carbon monoxide models also offer a voice and location feature, which alerts residents with a loud, pre-recorded and tamper-proof human voice to the threat of smoke or carbon monoxide, as well as the specific location of the hazard within the home. For more information, visit www.firstalert.com. * First Alert Brand Trust Survey, April 2012 – Results are based on the responses of 1,000 adults, ages 18 and older, living in the United States who completed a telephone survey, April 26-29, 2012. Results are accurate to +/-3 percent points with a 95 percent confidence level and can be generalized to the entire U.S. adult population. For more information or a copy of the complete survey and results, contact Tim Young at LCWA: 312/565-4628 or email@example.com. About BRK Brands, Inc. BRK Brands, Inc. (Aurora, IL), is a fully owned subsidiary of Jarden Corporation (Rye, NY) NYSE:JAH, a leading provider of niche consumer products used in and around the home. For 50 years, BRK Brands, Inc. has been the manufacturer of First Alert^®-branded home-safety products, the most trusted and recognized safety brands in America. BRK^® Brands designs and develops innovative safety solutions including Tundra^® Fire Extinguishing Spray, ONELINK^® wireless alarms and a comprehensive line of smoke alarms, carbon monoxide alarms, fire extinguishers and escape ladders to protect what matters most. Such products are also marketed under the BRK Electronics^® brand, The Professional Standard for the builder and contractor audiences. BRK Brands, Inc. products are found in more than 30 countries worldwide. For more information, visit http://www.firstalert.com or http://www.brkelectronics.com. About Jarden Corporation Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #371 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com. ©2013 BRK Brands, Inc., Aurora, IL 60504. All rights reserved. First Alert^® is a registered trademark of The First Alert Trust, Aurora, IL 60504. BRK Electronics^® is a registered trademark of BRK Brands, Inc., Aurora, IL 60504. NYSE is a registered service mark of NYSE Group, Inc. Contact: L.C. Williams & Associates Shannon Burruss or Lindsey Lucenta P: 312-565-3900 or 800-837-7123 E: firstname.lastname@example.org or email@example.com
High Tech Meets High Style in First Alert’s New Line of Smoke and Carbon Monoxide Alarms
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