HP Helps Software-Defined Storage Customers Maximize Server Investments With Data Tiering

HP Helps Software-Defined Storage Customers Maximize Server Investments With 
Data Tiering 
Industry-First Innovations on Proven Software-Defined Storage
Platform Improve Agility and Efficiency of Virtualized Environments 
PALO ALTO, CA -- (Marketwired) -- 08/13/13 --  HP (NYSE: HPQ) today
announced new HP Converged Storage innovations that enable customers
to maximize the return on investment (ROI) of their virtual
infrastructure by lowering costs while increasing agility and
capacity utilization.  
Extending its six-year leadership in software-defined storage,(1) HP
announced new HP StoreVirtual Virtual Storage Appliance (VSA)
software functionality. These new features include automated sub-LUN
(logical unit number) storage tiering and increased VMware and
Microsoft integration to improve efficiency and performance. New
licensing options provide deployment flexibility to support current
workload requirements and future growth needs. 
HP also introduced two software plug-ins for HP 3PAR StoreServ
Storage, one for use with VMware, and the other for use with SAP(R)
software. These plug-ins help customers simplify management of
complex application deployments. 
Autonomic, scalable and highly available software-defined storage 
Organizations with virtualized environments that range from small
sites, to enterprise branch offices, and even public cloud providers,
are turning to hardware- and hypervisor-agnostic software-defined
storage to cost-effectively provide high availability and other data
services running on industry standard server infrastructure.  
HP StoreVirtual VSA -- powered by the proven HP LeftHand operating
system and introducing new Adaptive Optimization capabilities -- is
the industry's first scale-out software-defined storage solution to
offer data tiering. This feature moves data blocks to
high-performance or cost-optimized storage automatically, based on
application needs, for improved efficiency and performance.(2)  
With HP Adaptive Optimization, continuous workload monitoring
migrates actively used data to faster storage such as solid-state
disk (SSD), and inactive data to lower-cost storage such as hard disk
drive (HDD) storage. This granular approach eliminates the need to
move entire application volumes to more expensive SSD.
 For inactive
data, HP StoreVirtual VSA enables customers to further reduce costs
by repurposing and virtualizing their legacy third-party storage,
treating that capacity as a secondary tier within HP Adaptive
HP now offers multiple licensing options for HP StoreVirtual VSA,
providing flexibility to support current workloads as well as future
growth requirements. In addition to the 10-terabyte (TB) standard
license, the company now offers a 4TB license for small sites and a
50TB high-capacity license. As a result, customers can start small
and nondisruptively upgrade to a larger VSA or the HP StoreVirtual
4000 appliance as needed.  
Easily managed by IT generalists in VMware and Microsoft
environments, HP StoreVirtual VSA installs three times faster and
scales capacity 11 times faster than competitive software-defined
storage options from VMware.(3) New support for VMware
ParaVirtualized SCSI Controller delivers efficient CPU utilization,
minimizing ongoing infrastructure investments. Increased Microsoft
Windows(R) Server with Hyper-V integration enables clients to
provision storage from Microsoft System Center Virtual Machine
Manager for faster deployment.  
"To reduce data center investment and operational costs,
budget-conscious organizations are transitioning from dedicated
physical hardware to software-defined storage embedded on existing
industry standard servers," said David Scott, senior vice president
and general manager, Storage, HP. "Having pioneered software-defined
storage with an installed base of over 170,000 StoreVirtual VSA
licenses, HP is now extending its leadership in this area with
auto-tiering capability to further optimize cost and performance for
small or medium-sized businesses as well as remote enterprise
Simplified storage management and orchestration 
 Transitioning to
software-defined data centers requires Open API and
application-integrated control of storage systems to ensure
administrative productivity.  
HP 3PAR StoreServ seamlessly integrates with solutions from leading
independent software vendors (ISVs), and coupled with the new HP
StoreFront Analytics Pack for VMware vCenter Operations Manager(TM),
enables VMware administrators to efficiently and cost-effectively
monitor and troubleshoot complex virtualized environments.  
HP StoreFront Analytics Pack for VMware vCenter Operations Manager
software delivers real-time data on the health, performance and
capacity utilization of the HP 3PAR StoreServ Storage system.
Proactive monitoring of virtualized application performance from a
single management console simplifies storage management. To
facilitate the decision process, the software provides accurate
capacity and forecasting data regarding HP 3PAR StoreServ storage
services, including hardware-accelerated thin provisioning, which
greatly increases storage capacity efficiency without impacting
application performance.  
For managing large and complex SAP deployments in physical and
virtualized environments, HP now offers a plug-in that integrates HP
3PAR StoreServ Storage and HP XP P9500 Storage with SAP NetWeaver(R)
Landscape Virtualization Management 1.0. This new HP Storage plug-in
is supported in Microsoft Windows, Linux and HP-UX environments, and
includes automation capabilities that reduce time to clone SAP
applications. These automation capabilities in turn help reduce the
overall system copy and refresh time, which improves business agility
while reducing risks associated with manual provisioning.  
Pricing and availability(4) 

--  HP StoreVirtual VSA will be available Sept. 30 at multiple capacity
    points. A three pack of 4TB licenses will be priced at or below
--  HP StoreFront Analytics Pack for VMware vCenter Operations Manager
    will be available later this year for $7,500 for up to 10 HP 3PAR
    StoreServ Storage systems.
--  The HP Storage plug-in for SAP NetWeaver Landscape Virtualization
    Management will be available for download starting Aug. 19 at no
    charge for HP customers with an active support contract for HP storage
--  All three new solutions will be available globally from HP and
    authorized channel partners.

HP's premier EMEA client event, HP Discover, takes place Dec. 10-12 in
Barcelona, Spain. 
About HP
 HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio
that spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP
is available at http://www.hp.com.  
(1) Based on HP internal comparative analysis of publicly available
data from major competitors, August 2013. 
 (2) Taneja Group blog,
"Defining Software-defined... Storage." 
 (3) Taneja Group,
"Whitepaper -- HP StoreVirtual Virtual Storage Appliance: The VSA for
scalable VM density. A test lab validation of StoreVirtual VSA and
VMware vSphere Storage Appliance," August 2013. 
 (4) Estimated U.S.
list prices. Actual prices may vary.  
Microsoft and Windows are U.S. registered trademarks of Microsoft
Corporation. SAP, SAP NetWeaver, and all SAP logos are trademarks
SAP AG in Germany and in several other countries. All other product
and service names mentioned are trademarks of their respective
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Editorial contacts 
John D'Avolio
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