Warner Bros. Interactive Entertainment and Mattel Partner on Global Video
Game Distribution for Hot Wheels World’s Best Driver™
Players Join the Action in Super-Charged Challenges with Unstoppable Speed,
Outrageous Stunts and Record-Setting Jumps
BURBANK, Calif. -- August 13, 2013
Warner Bros. Interactive Entertainment has entered into an agreement with
Mattel, Inc. for the global distribution, sales and trade marketing of the
upcoming video game, Hot Wheels World’s Best Driver launching on September 17
in North America for the Xbox 360^® games and entertainment system from
Microsoft and PlayStation^®3 computer entertainment system, Wii U™ system,
Nintendo 3DS™ hand-held system and PC.
In Hot Wheels World’s Best Driver, players join the ranks of Team Hot Wheels™
and compete in dozens of unique, fast-paced, replayable challenges
highlighting the driving styles of the different teams – the record-breaking
speed of the Green Team, the show-stopping stunts of the Red Team, the
super-tight precision with the best technology of the Blue Team or
record-breaking jumps of the Yellow Team. Featuring 24 outrageous and iconic
Hot Wheels vehicles and set in four under-the-radar test facilities around the
world, the game pushes players to their limits to see if they have what it
takes to become Hot Wheels World’s Best Driver.
Team Hot Wheels are the most fearless and skillful drivers in the world.
Hand-picked for their incredible automotive abilities, Team Hot Wheels are
recruited to test the most advanced vehicles and attempt the most challenging
stunts at a mysterious location known as the Hot Wheels Test Facility.
“Mattel has created some of the biggest and most beloved toy brands in the
world, and we are thrilled to work with them on Hot Wheels World’s Best
Driver,” said Kevin Kebodeaux, Senior Vice President, Sales and Operations,
Americas, Warner Bros. Interactive Entertainment. “Utilizing our extensive
worldwide distribution capabilities, we are looking forward to launching this
Hot Wheels game, as it complements our approach to offer consumers a wide
range of quality games.”
“Warner Bros. Interactive Entertainment is a market leader in video game
publishing and a highly capable partner,” said Simon Waldron, Vice President
Marketing, Hot Wheels Mattel. “Working together, we look forward to bringing
Hot Wheels World’s Best Driver to gamers worldwide.”
Mattel is also bringing the Hot Wheels brand to life with a real-life crew of
stunt drivers taking stunt-driving to the next level with never-before-seen,
gravity-defying stunts in life-size Hot Wheels cars. Team Hot Wheels has
already set three world records in 18 months. Hot Wheels World’s Best Driver
extends the Team Hot Wheels experience to fans of all ages through engaging
storylines that put them in the driver seat of their favorite vehicles. This
year Mattel continues to bring Hot Wheels to life with exciting new content
including a 22-minute World’s Best Driver movie now viewable on the Hot Wheels
YouTube channel and HotWheels.com.
Hot Wheels: World’s Best Driver is being developed by Firebrand Games, a
seasoned developer that has worked on some of the industry’s biggest racing
and driving franchises.
The valued price game will be available on Xbox 360, PlayStation 3 system and
Wii U for a S.R.P. of $39.99 and on Nintendo 3DS and Windows® PC for a S.R.P.
About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home
Entertainment, Inc., is a premier worldwide publisher, developer, licensor and
distributor of entertainment content for the interactive space across all
current and future platforms, including console, handheld and PC-based gaming
for both internal and third party game titles.
Mattel, Inc. (NASDAQ:MAT) is the worldwide leader in the design, manufacture
and marketing of toys and family products. The Mattel family is comprised of
such best-selling brands as Barbie®, the most popular fashion doll ever
introduced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®,
Fisher-Price® brands, including, Little People®, Power Wheels®, as well as a
wide array of entertainment-inspired toy lines. In 2013, Mattel was named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the sixth year
in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100
Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif.,
Mattel employs approximately 30,000 people in 40 countries and territories and
sells products in more than 150 nations. At Mattel, we are Creating the Future
of Play. Visit us at www.mattel.com, www.facebook.com/mattel or
About Firebrand Games
Firebrand Games is an independent developer and publisher of video games and
interactive entertainment for consoles, handhelds, mobile and social
platforms. Known for its racing titles such as Trackmania, Cars 2, Need for
Speed The Run, Fast and Furious Showdown and many others, the company now also
self publishes on digital platforms. Firebrand has offices in the UK and USA.
HOT WHEELS ©2013 Mattel, Inc. Published by Warner Bros. Home Entertainment
Warner Bros. Interactive Entertainment
Mark Margolis, 818-977-1787
360 Public Relations
Caitlin Melnick, 617-585-5775
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