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Starbucks Expands Clover® Brewing to 500th U.S. Location, Aims to Double the Number of Stores Featuring the Clover® System in

  Starbucks Expands Clover® Brewing to 500th U.S. Location, Aims to Double the
  Number of Stores Featuring the Clover® System in 2014

Clover® expansion to increase availability of rare, exotic Starbucks Reserve®
                                   coffees

Business Wire

SEATTLE -- August 13, 2013

This month, Starbucks Coffee Company(Nasdaq:SBUX) celebrates five years of
offering customers a truly unique coffee experience—through individual cups of
the rarest and most exotic coffees brewed on its patented Clover® brewing
system. The fifth anniversary of Clover® brewing system at Starbucks is also
marked by the opening of Starbucks 500th location featuring Clover® brewing,
with plans to double the number of Clover® locations globally by the end of
2014.

Ka'u from the Big Island of Hawaii is one of the Starbucks Reserve coffees
currently available at st ...

Ka'u from the Big Island of Hawaii is one of the Starbucks Reserve coffees
currently available at stores offering the Clover brewing system. (Photo:
Business Wire)

“We are thrilled to have the opportunity to significantly expand the
availability of our rare and exotic Starbucks Reserve® coffees with the
introduction of the Clover® brewing system in many more stores around the
world next year,” said Andrew Linnemann, vice president, Global Coffee Quality
for Starbucks. “By brewing one cup at a time—using freshly ground beans to
deliver that handcrafted cup of coffee to order—the Clover® brewing system
brings theater to the brewing process and enables our baristas to have rich
conversations with customers about our coffee.”

The timing is right. According to the Specialty Coffee Association of America
(SCAA), consumer demand for individually brewed cups of coffee and exploring
unique coffees from different regions of the world is on the rise.

“Over the last few years, we have seen a growing interest from consumers in
looking beyond espresso for personalized coffee options, and they are finding
it in unique brewed or drip coffee experiences,” said Ric Rhinehart, executive
director, SCAA. “More and more consumers are engaging with coffee—single
origin coffee—individually brewed just for them.”

Starbucks has offered its Starbucks Reserve® coffees, a line of rare and
exotic small batch single origin coffees, since 2010. Harvested at the peak of
the season and then batch-roasted by Starbucks, these coffees are available by
the cup on the Clover® brewing system, where their flavors are fully
accentuated, but also in half pound bags for customers to brew and enjoy at
home. In the last three years, Starbucks has introduced more than 40 different
Starbucks Reserve® coffees and will continue to offer an average of 14
Starbucks Reserve® coffees per year. Some Starbucks Reserve® coffees, like
Panama Auromar Geisha offered last April, are so limited in supply that
Starbucks makes them available only online or at a handful of Starbucks
Reserve® stores in select markets.

“Our global coffee team tastes more than 250,000 cups of coffee every year
looking for the finest coffee in the world,” added Linnemann. “We often come
across rare gems during our cuppings that we can’t pass up—even if only a few
hundred pounds are available (when compared to the more than 450 million
pounds of coffee Starbucks purchases every year). In fact, some of the single
origins we discover are earmarked for blends, but are so extraordinary we want
to offer them to our customers as a single origin and therefore present them
as a Starbucks Reserve® coffee.”

From three markets in 2008, the Clover® brewing system and Starbucks Reserve®
coffees are today available in 25 markets in the U.S. and 10 international
markets, including Canada, the U.K., Japan, The Netherlands, Hong Kong,
Kuwait, Poland, Russia, Thailand, and, most recently, Singapore. Customers can
locate a Starbucks Reserve® store to experience the Clover® brewing system
through our Starbucks mobile app. For more information on the brewing system,
go to www.Starbucks.com/clover.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting high-qualityarabica coffee. Today, with stores around the globe,
the company is the premier roaster and retailer of specialty coffee in the
world. Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130813006144/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50690321&lang=en

Contact:

Starbucks Coffee Company
Media:
Alisa Martinez, +1-206-318-7100
press@starbucks.com
 
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