Gary Schechner Joins Rosetta as Partner, Head of Marketing

          Gary Schechner Joins Rosetta as Partner, Head of Marketing

PR Newswire

PRINCETON, N.J., Aug. 12, 2013

PRINCETON, N.J., Aug. 12, 2013 /PRNewswire/ -- Publicis Groupe customer
engagement agency Rosetta announced today that it has hired Gary Schechner as
Partner, Head of Marketing. He will be based in the agency's Los Angeles
office and report directly to Chief Strategy Officer Scott Sorokin.

"Gary brings Rosetta extensive experience and industry-recognized achievements
across advertising, marketing, mobile, social and digital, on both the agency
and client-side," said Sorokin. "His talents and insights are going to be
invaluable to Rosetta in the years ahead, as we expand globally and deliver
Personalized Lifecycle Management and Commerce Plus solutions to the world's
leading brands."

Schechner joins Rosetta from ampm (a British Petroleum/ARCO brand), where he
headed up all Advertising, Marketing and Social Media. In that role, he led a
team of creative and media specialists for BP's $1.3B brand of more than 950
convenience stores in North America. His team launched a breakthrough mobile
app, significantly grew customer engagement on social media, and developed and
executed the company's mobile marketing strategy. Prior to that, he served as
a Marketing Consultant for Chevron/Texaco, where he managed $18 million in
creative development and media for the Texaco Havoline and Chevron TECHRON
Concentrate Plus consumer brands.

Schechner will lead a team of marketing, communications, PR, content strategy,
social media, events, research, production and project management specialists
to drive demand generation; execute effective and measurable brand, vertical
and partnership marketing programs; and strengthen and simplify the agency's
brand positioning.

Schechner has a Master of Business Administration in Marketing from the
University of Southern California and a Bachelor of Science in
Marketing/Advertising from Arizona State University.

About Rosetta

Rosetta is a customer engagement agency engineered to transform marketing for
the connected world. Our mission is to be a catalyst for growth, driving
material business impact by translating deep consumer insights into personally
relevant brand experiences across touch points and over time. Our unique
capabilities and the way we activate them have enabled our market leadership
position, operating as an independent brand in the Publicis Groupe of global
agencies.

www.rosetta.com | Twitter:@RosettaMktg | Facebook: www.facebook.com/rosetta 

SOURCE Rosetta

Website: http://www.rosetta.com
Contact: Shade Vaughn, (646) 290-8870, shade.vaughn@rosetta.com
 
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