Resonate Appoints Key Executives as Company Continues Rapid Growth

  Resonate Appoints Key Executives as Company Continues Rapid Growth

  Company strengthens infrastructure to meet increasing demand for media and
             analytics products that reveal consumer motivations

Business Wire

RESTON, Va. -- August 12, 2013

Resonate, the only marketing intelligence company that delivers media and
analytics based on “why” consumers make decisions, today expanded its
management team adding Scott Blacker as vice president of Product Management
and Tom Kiblin as vice president of Technical Operations.

These hires highlight Resonate’s growth fueled by its expanding media business
and rollout of its analytics and insights platform. The company is
experiencing strong demand as its products help brands understand and target
media based on consumer values, beliefs, product preferences, demographics and
behaviors. Resonate’s ability to let brands act on what motivates consumers
sets it apart from the rest of the market.

Scott Blacker has 15 years of product management experience focused on helping
marketers better understand their customers. As vice president of Product
Management, Blacker is charged with driving Resonate’s growth through
defining, executing against, and bringing to market the company’s portfolio of
Media and Analytics products.

Blacker joins Resonate from Verint, where he was senior director of Product
Management. While at Verint, he was responsible for the company’s flagship
Vovici product line, which lets marketers, analysts, and researchers gain deep
insight into their customers. During Scott’s tenure, Verint products won
multiple industry awards including the coveted ‘CRM Magazine Enterprise
Feedback Management Solution of the Year’ in 2012, and a CODie award for
leading mobile application.

“Scott’s rich experience leading multiple early-stage technology companies
through periods of explosive growth perfectly matches our needs as Resonate
enters this new stage of product development,” says CEO Bryan Gernert.

As vice president of Technical Operations, Tom Kiblin is responsible for
strengthening Resonate’s infrastructure as it scales to meet the company’s
growth. Kiblin honed his management expertise over the last 20 years in
complex hosted infrastructure, networking, and systems monitoring companies.

Most recently, Kiblin was CTO and co-founder of Defender Hosting (acquired by
IKANO Communications), a leading cloud infrastructure as a service company.
Previously, Kiblin has held leadership positions at Wellfleet
Communications/Bay Networks (acquired by Nortel), International Network
Services (acquired by Lucent), Village Networks, YDI/Proxim Wireless and PCCW
Global. He also served on the Technical Advisory Boards of several companies,
including VMware Inc., Equinix Inc., Datatility Inc, and PHD Virtual
Technologies.

“The experience Tom brings to Resonate is critical as we ratchet up operations
to meet the demands of our customers,” said Gernert. “Our business continues
to grow rapidly and under Tom’s leadership, our infrastructure will stay one
step ahead of that growth.”

Both Blacker and Kiblin are based in the company’s Reston, Virginia
headquarters.

About Resonate:

Resonate lets advertisers and marketers better understand and reach audiences
by revealing the motivation behind purchase decisions or support for a cause
or candidate. Resonate allows marketers to build rich consumer profiles to
power marketing and online advertising campaigns and gain actionable consumer
insights before, during and after execution. Resonate powers the campaign
performance of leading brand and political advertisers. The company is
headquartered in Reston, VA, with offices in Chicago, Los Angeles, New York
City, and Washington, D.C.

Contact:

Bird PR for Resonate
Alice Chan, 415-740-8174
alice@birdpr.com