Usain Bolt Makes Early Entrance at IAAF World Championships 2013 in Moscow -- Who Will Claim Victory in Men's 100 Meters?

Usain Bolt Makes Early Entrance at IAAF World Championships 2013 in Moscow --
                 Who Will Claim Victory in Men's 100 Meters?

  PR Newswire

  TOKYO, Aug. 12, 2013

- Seiko Supporting Tournament as Official Timer & through Top New Technology -

TOKYO, Aug. 12, 2013 /PRNewswire/ -- At the IAAF World Championships 2013 in
Moscow, the final for the men's 100 meters took place on August 11 (Sun.).
Among the competitors was world recorder-holder Usain Bolt.

(Photo: )

Seiko Holdings Corporation (Seiko) serves as the official timer of the IAAF
World Championships Moscow2013. Since our first IAAF World Championships in
Rome in 1987, Seiko has been the official timer of the IAAF World Athletic
Series 12 times in a row. We have supported the events by introducing a number
of advanced systems to measure top athletes' times and distances accurately
and to provide spectators with event information quickly.

Our newly developed systems have been introduced in this championship so that
everyone can enjoy the competitions more than ever and athletes can achieve
their best performances.

1. Full-color LED panels are incorporated in the new field event board and the
system features panels on three sides, meaning the displayed information can
be easily viewed from any angle in a circular spectator stand.

2. New starting blocks are introduced in track events where the position of
the built-in speakers has changed from the rear to the front, so that a
starter's voice and start sound can be heard closer to athletes' ears.
Further, the length of the foot plates is 8 cm longer than our conventional
models to allow athletes pushing back more forcefully at the start.

To liven up the event, Seiko has newly created a TV commercial ( ) using the "time slice method"
based on the concept of slicing together moments from various sports when
Seiko was measuring the time and a visual image for sports advertisement which
is based on the image of the moment when a permanent record is set with a new

The Seiko special website ( ) introduces the
timing systems that Seiko actually uses at events and a pavilion that will be
built near the stadium.

Contact: Shu YoshinoSeiko Holdings Corporation Corporate Communications
Department Tel: +81-3-6739-3111 Email:

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