Watch Your Step: 93 Percent of Americans Cite Dirty or Sticky Floors as the Number One Indicator of a Dirty Restroom

  Watch Your Step: 93 Percent of Americans Cite Dirty or Sticky Floors as the
  Number One Indicator of a Dirty Restroom

  - Dirty floors, unflushed toilets and odor top list of what contributes to
                   users’ perception of a dirty restroom -

Business Wire

CINCINNATI -- August 12, 2013

From negative online reviews to lost customers, many businesses understand the
potential impact of a dirty restroom, but a recent poll conducted by Cintas
Corporation (NASDAQ: CTAS) highlights what contributes to a user’s perception
of a dirty restroom. The survey, conducted online by Harris Interactive from
July 11-15, 2013 among 3,130 adults ages 18 and older, revealed 93 percent of
respondents would consider a public restroom as dirty if it had dirty or
sticky floors. Respondents also noted that un-flushed toilets (90 percent),
odor (89 percent) and overflowing trash cans (88 percent) would also make them
perceive a public restroom as dirty.

“Consumers have a choice where they do business, and oftentimes, the
difference between a dirty and clean restroom can cause them to take their
business elsewhere,” said Dave Mesko, Senior Director of Marketing, Cintas
Corporation. “This research helps businesses understand what factors
contribute to the perception of a dirty restroom, such as the lack of
essential supplies, so they can focus on neglected areas and better meet
users’ expectations.”

Survey respondents identified the following restroom issues as contributors to
a dirty restroom:

          Paper towels or toilet paper on the floor   80 %
          Lack of toilet paper                        67 %
          Empty soap dispensers                       55 %
          Water around the sink area                  42 %
          Old or outdated soap dispensers             29 %

In addition, respondents cited broken doors or toilet seats, dim lighting,
graffiti, dirty fixtures, soiled toilet seats and water or urine on the floors
as contributors to a dirty restroom.

Not surprisingly, women were more sensitive to restroom issues than men, with
96 percent of women citing dirty floors as a contributor to a dirty restroom
compared to 90 percent of men. Older people were also more likely to cite
issues in the restroom compared to younger people surveyed. For example, 94
percent of adults aged 55 and older indicated that odor contributed to their
perception of a dirty restroom, compared to 83 percent of adults aged 18-34.

One of the more surprising findings in the survey was how the presence of
children impacted respondents’ answers. Overall, parents seemed more
desensitized to restroom issues than their childless counterparts. For
example, 71 percent of respondents without children identified the lack of
toilet paper as an indicator of a dirty restroom, compared to 59 percent of
respondents with children. In addition, 59 percent of respondents without
children identified empty soap dispensers as an indicator of a dirty restroom,
compared to 46 percent of parents.

“Without a comprehensive restroom maintenance program that includes deep
cleaning, protecting against issues such as odor, and maintaining restroom
surfaces and dispensers with essential supplies, tools and chemicals,
businesses will routinely come up short when it comes to meeting the
expectations of its users,” added Mesko. “While each facility has different
needs based on traffic flow and types of users, we hope this research will
better enable them to define a maintenance program that prevents users from
going elsewhere.”

For more information about Cintas’ solutions for improving restroom
cleanliness and essential restroom supplies, visit

Survey Methodology

This survey was conducted online within the United States by Harris
Interactive on behalf of Cintas from July 11-15, 2013 among 3,130 adults ages
18 and older. This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be calculated. For
complete survey methodology, including weighting variables, please contact
Jennifer Petersen at 312-664-1532 or via e-mail at

About Cintas Corporation:

Headquartered in Cincinnati, Cintas Corporation provides highly specialized
services to businesses of all types primarily throughout North America. Cintas
designs, manufactures and implements corporate identity uniform programs, and
provides entrance mats, restroom cleaning and supplies, tile and carpet
cleaning, promotional products, first aid, safety, fire protection products
and services and document management services for more than 1 million
businesses. Cintas is a publicly held company traded over the Nasdaq Global
Select Market under the symbol CTAS and is a component of the Standard &
Poor’s 500 Index.

Photos/Multimedia Gallery Available:



Mulberry Marketing Communications
Jennifer Petersen, 312-664-1532
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