A First-of-its-Kind Collaboration Featuring A 26-Pair Capsule Collection For Fall 2013

A First-of-its-Kind Collaboration Featuring A 26-Pair Capsule Collection For 
Fall 2013 
NEW YORK, Aug. 12, 2013 /CNW/ - Nine West, a division of The Jones Group 
(NYSE: JNY) ("Jones") and a leader in the footwear and accessory industry, has 
joined forces with InStyle, the ultimate fashion resource, to design a 
sophisticated, limited edition capsule collection of footwear for Fall 2013. 
The InStyle for Nine West Collection, a first-of-its-kind collaboration, 
presents 26 pairs in the season's most sought after styles including single 
sole pumps, polished ankle boots, and chic flats in a range of colors and 
materials including suede, calf hair and patent leather. Ranging in price from 
$79 - $149, the collection is available to a broad audience of women who 
appreciate fashion forward design, quality and accessibility.  It is currently 
available on NineWest.com, and at select Nine West boutiques in the U.S. and 
Canada beginning August 16. 
In addition to prominent, branded displays at retail, the launch includes a 
dedicated 12-page editorial booklet in the September issue of InStyle, the 
largest in the brand's 19-year history.  Reaching over 10 million women, the 
booklet features product imagery and tips from the editors on how to style 
each shoe; the booklets will also be distributed at retail. 
Consumers are invited to post an Instagram photo of themselves wearing their 
shoes with the hashtag #9WInStyle, for a once-in-a-lifetime chance to be 
featured in an upcoming issue of InStyle. 
"This is the first time Nine West has collaborated with a media outlet.  Nine 
West and InStyle both have loyal customers that crave accessible fashion.  I 
can't think of a better partner," says Richard Dickson, President and CEO of 
Branded Businesses at The Jones Group. "InStyle readers look to the magazine 
every month for unwavering style advice, while Nine West customers look to us 
as a resource for stylish, modern footwear – together, the brands are a 
natural fit." 
"At InStyle, we are constantly looking for exciting new ways to meet our 
reader beyond our print and digital platforms.  We know that she shops at Nine 
West, and we wanted to surprise and delight her there with this special, chic 
collection," says InStyle Editor Ariel Foxman.  "It goes beyond simple 
product, though. No woman will look at this collection and think, 'I love 
these shoes, but what would I wear with them?' That's because we've also 
provided very specific outfit styling ideas for each shoe. We give her the 
information she needs, exactly when she needs it." 
Image with caption: "InStyle for Nine West." Image available at 
Image with caption: "InStyle for Nine West Destino." Image available at 
Image with caption: "InStyle for Nine West Gamin." Image available at 
Image with caption: "InStyle for Nine West Onesta." Image available at 
Image with caption: "InStyle for Nine West Soire." Image available at 

SOURCE  Nine West 
Andrea Fodera, Nine West, 212.536.9659, andrea_fodera@ninewest.com, Julia 
Ruttner, HL Group, 212.529.5533, jruttner@hlgrp.com, Olivia Bernardo, InStyle, 
212.522.9138, Olivia_bernardo@instylemag.com 
PRN Photo Desk, photodesk@prnewswire.com 
To view this news release in HTML formatting, please use the following URL: 
CO: Nine West
ST: New York
-0- Aug/12/2013 13:03 GMT
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