A First-of-its-Kind Collaboration Featuring A 26-Pair Capsule Collection For Fall 2013

 A First-of-its-Kind Collaboration Featuring A 26-Pair Capsule Collection For  Fall 2013  NEW YORK, Aug. 12, 2013 /CNW/ - Nine West, a division of The Jones Group  (NYSE: JNY) ("Jones") and a leader in the footwear and accessory industry, has  joined forces with InStyle, the ultimate fashion resource, to design a  sophisticated, limited edition capsule collection of footwear for Fall 2013.  The InStyle for Nine West Collection, a first-of-its-kind collaboration,  presents 26 pairs in the season's most sought after styles including single  sole pumps, polished ankle boots, and chic flats in a range of colors and  materials including suede, calf hair and patent leather. Ranging in price from  $79 - $149, the collection is available to a broad audience of women who  appreciate fashion forward design, quality and accessibility.  It is currently  available on NineWest.com, and at select Nine West boutiques in the U.S. and  Canada beginning August 16.  In addition to prominent, branded displays at retail, the launch includes a  dedicated 12-page editorial booklet in the September issue of InStyle, the  largest in the brand's 19-year history.  Reaching over 10 million women, the  booklet features product imagery and tips from the editors on how to style  each shoe; the booklets will also be distributed at retail.  Consumers are invited to post an Instagram photo of themselves wearing their  shoes with the hashtag #9WInStyle, for a once-in-a-lifetime chance to be  featured in an upcoming issue of InStyle.  "This is the first time Nine West has collaborated with a media outlet.  Nine  West and InStyle both have loyal customers that crave accessible fashion.  I  can't think of a better partner," says Richard Dickson, President and CEO of  Branded Businesses at The Jones Group. "InStyle readers look to the magazine  every month for unwavering style advice, while Nine West customers look to us  as a resource for stylish, modern footwear – together, the brands are a  natural fit."  "At InStyle, we are constantly looking for exciting new ways to meet our  reader beyond our print and digital platforms.  We know that she shops at Nine  West, and we wanted to surprise and delight her there with this special, chic  collection," says InStyle Editor Ariel Foxman.  "It goes beyond simple  product, though. No woman will look at this collection and think, 'I love  these shoes, but what would I wear with them?' That's because we've also  provided very specific outfit styling ideas for each shoe. We give her the  information she needs, exactly when she needs it."  Image with caption: "InStyle for Nine West." Image available at  http://photos.prnewswire.com/prnh/20130812/NY61866LOGO-e  Image with caption: "InStyle for Nine West Destino." Image available at  http://photos.prnewswire.com/prnh/20130812/NY61866-a  Image with caption: "InStyle for Nine West Gamin." Image available at  http://photos.prnewswire.com/prnh/20130812/NY61866-b  Image with caption: "InStyle for Nine West Onesta." Image available at  http://photos.prnewswire.com/prnh/20130812/NY61866-c  Image with caption: "InStyle for Nine West Soire." Image available at  http://photos.prnewswire.com/prnh/20130812/NY61866-d    SOURCE  Nine West  Andrea Fodera, Nine West, 212.536.9659, andrea_fodera@ninewest.com, Julia  Ruttner, HL Group, 212.529.5533, jruttner@hlgrp.com, Olivia Bernardo, InStyle,  212.522.9138, Olivia_bernardo@instylemag.com  http://photos.prnewswire.com/prnh/20130812/NY61866LOGO-e  http://photos.prnewswire.com/prnh/20130812/NY61866-a  http://photos.prnewswire.com/prnh/20130812/NY61866-b  http://photos.prnewswire.com/prnh/20130812/NY61866-c  http://photos.prnewswire.com/prnh/20130812/NY61866-d  PRN Photo Desk, photodesk@prnewswire.com  To view this news release in HTML formatting, please use the following URL:  http://www.newswire.ca/en/releases/archive/August2013/12/c5336.html  CO: Nine West ST: New York NI: RET CLO NP