Rakuten Marketing Acquires PopShops

  Rakuten Marketing Acquires PopShops

 Data Analytics Engine from Product Feed and Deals Content Aggregator Boosts
                    Portfolio of Digital Marketing Assets

Business Wire

NEW YORK -- August 12, 2013

Rakuten Marketing today announced it has entered into a definitive agreement
to acquire PopShops, a Seattle-based technology company that provides online
advertisers and publishers with a data analytics engine for intelligent
product feeds. Terms of the deal were not disclosed.

Founded in 2006, the PopShops platform and tools enable more than 4,000
advertisers and 25,000 publishers, including comparison shopping sites, coupon
portals, blogs, and loyalty programs to access the most up-to-date product
information on millions of online retail products from a single source.

PopShops, now known as Rakuten PopShops, complements Rakuten Marketing’s
portfolio of digital marketing technologies and services, which include:
affiliate marketing, display, lead generation, loyalty, retargeting, and
search marketing.

“Having built a long-standing partnership with PopShops, we were already
impressed with the quality of its analytics engine and ability to help drive
online sales,” said Yaz Iida, chief executive officer, Rakuten Marketing.
“Through this acquisition, we’ll continue to outpace the competition and
strengthen our assets across all of the vital areas of digital marketing that
will benefit from PopShops’s powerful analytics engine.”

Using PopShops, advertisers are able to increase sales by distributing the
most current product information to publishers. More specifically, when
consumers are shopping online, the quality of the data feed directly
influences the likelihood of purchase. Inaccurate, incomplete or outdated
information results in lost sales. Yet being able to provide accurate and
optimized information is an extremely time consuming process. This is why
leading advertisers and publishers rely on PopShops to continuously provide
refreshed product, coupon and deals information.

“PopShops  started with a single focus on being the top product and coupon
feed platform and in just a few years, we were able to draw the attention of
thousands of brand name advertisers and publishers,” said Ashish Pandey,
managing director,  Rakuten  PopShops. “Today we celebrate the results of our
efforts and look forward to our continued success as part of the global
Rakuten Marketing family.”

All Rakuten PopShops employees will remain with the company at its
headquarters in Seattle and report to Rohinee Mohindroo, president, Rakuten

About Rakuten Marketing

Rakuten Marketing provides advertisers and marketers with expert technology
and services for affiliate marketing, retargeting, display, search marketing,
lead generation, and loyalty. The company is headquartered in New York City
and has offices in Australia, Canada, Japan, the United Kingdom, and
throughout the United States. As part of Rakuten, one of the world’s leading
Internet service companies, Rakuten Marketing includes Rakuten LinkShare, the
#1 ranked performance marketing network and Rakuten MediaForge, a leader in
retargeting and display recognized for its pay-for-performance consumer
engagement business model.

About Rakuten

Rakuten, Inc. (JASDAQ: 4755), is one of the world’s leading Internet service
companies, providing a variety of consumer- and business-focused services
including e-commerce, e-reading, travel, banking, securities, credit card,
e-money, portal and media, online marketing and professional sports. Selected
by Forbes as 7th among the World’s Most Innovative Companies of 2012, Rakuten
is expanding globally and currently has operations throughout Asia, Western
Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo,
with over 10,000 employees worldwide. For more information, visit

Additional Resources:

Frequently Asked Questions: Rakuten Marketing Acquires PopShops.


Rakuten Marketing
Lisa Mollura, 646-943-8221
Blanc & Otus
Kathy Keating, 617-460-2702
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