Tim Hortons launches Keurig® compatible single serve coffee cups: The newest
way to enjoy Canada's favourite coffee
OAKVILLE, ON, Aug. 12, 2013 /CNW/ - Tim Hortons has launched K-Cup(®)
compatible single serve coffee cups, adding to its selection of single serve
and at-home brewing options. Compatible for use in Keurig(®) K-Cup(®)
machines, Tim Hortons guests can now enjoy the fresh taste of Canada's
favourite coffee anytime.
Available in regular and decaf, Tim Hortons new single serve coffee cups
feature the restaurant's premium blend coffee made with 100 per cent Arabica
beans from several of the world's most renowned coffee growing regions. The
single serve coffee cups are available in packs of 14 exclusively at
participating Tim Hortons restaurants across Canada and timhortons.ca for
$8.99 to $9.49.
"Whether in our restaurants, at home or on the go, we want to make it easy for
our guests to enjoy a great tasting cup of Tim Hortons coffee," said Dave
McKay, vice president, marketing, beverages, Tim Hortons. "The launch of our
new Tim Hortons Keurig compatible single serve coffee cups, is yet another way
we are able to bring our premium blend coffee to our guests and reinforce our
coffee leadership in Canada."
According to Nielsen*, the Canadian single serve market represents
approximately 33 per cent of total roast and ground retail sales dollars and
continues to experience strong double digit growth.
"We recognize our guests can't always get to one of our restaurants, but still
want a cup of Tim Hortons freshly brewed coffee. With nearly 80 per cent of
coffee drinkers consuming coffee at home in the past day(**), we are pleased
to offer a new way to brew Canada's favourite coffee at home," says McKay.
Tim Hortons single serve coffee cups are not licensed by and have no
affiliation with Keurig(®) or K-Cup(®).
*Neilsen Markettrack Data, June 2013
**Coffee Association of Canada
About Tim Hortons Inc. Tim Hortons is one of the largest publicly-traded
restaurant chains in North America based on market capitalization, and the
largest in Canada. Operating in the quick service segment of the restaurant
industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu
that includes premium coffee, espresso-based hot and cold specialty drinks
(including lattes, cappuccinos and espresso shots), specialty teas and fruit
smoothies, fresh baked goods including our trademark donuts, grilled Panini
and classic sandwiches, wraps, soups, prepared foods and other food products.
As of June 30(th), 2013, Tim Hortons had 4,304 systemwide restaurants,
including 3,468 in Canada, 807 in the United States and 29 in the Gulf
Cooperation Council. More information about the Company is available at
www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.
SOURCE Tim Hortons
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