Tim Hortons launches Keurig® compatible single serve coffee cups: The newest way to enjoy Canada's favourite coffee

Tim Hortons launches Keurig® compatible single serve coffee cups: The newest 
way to enjoy Canada's favourite coffee 
OAKVILLE, ON, Aug. 12, 2013 /CNW/ - Tim Hortons has launched K-Cup(®) 
compatible single serve coffee cups, adding to its selection of single serve 
and at-home brewing options. Compatible for use in Keurig(®) K-Cup(®) 
machines, Tim Hortons guests can now enjoy the fresh taste of Canada's 
favourite coffee anytime. 
Available in regular and decaf, Tim Hortons new single serve coffee cups 
feature the restaurant's premium blend coffee made with 100 per cent Arabica 
beans from several of the world's most renowned coffee growing regions. The 
single serve coffee cups are available in packs of 14 exclusively at 
participating Tim Hortons restaurants across Canada and timhortons.ca for 
$8.99 to $9.49. 
"Whether in our restaurants, at home or on the go, we want to make it easy for 
our guests to enjoy a great tasting cup of Tim Hortons coffee," said Dave 
McKay, vice president, marketing, beverages, Tim Hortons. "The launch of our 
new Tim Hortons Keurig compatible single serve coffee cups, is yet another way 
we are able to bring our premium blend coffee to our guests and reinforce our 
coffee leadership in Canada." 
According to Nielsen*, the Canadian single serve market represents 
approximately 33 per cent of total roast and ground retail sales dollars and 
continues to experience strong double digit growth. 
"We recognize our guests can't always get to one of our restaurants, but still 
want a cup of Tim Hortons freshly brewed coffee. With nearly 80 per cent of 
coffee drinkers consuming coffee at home in the past day(**), we are pleased 
to offer a new way to brew Canada's favourite coffee at home," says McKay. 
Tim Hortons single serve coffee cups are not licensed by and have no 
affiliation with Keurig(®) or K-Cup(®). 
*Neilsen Markettrack Data, June 2013
**Coffee Association of Canada 
About Tim Hortons Inc. Tim Hortons is one of the largest publicly-traded 
restaurant chains in North America based on market capitalization, and the 
largest in Canada. Operating in the quick service segment of the restaurant 
industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu 
that includes premium coffee, espresso-based hot and cold specialty drinks 
(including lattes, cappuccinos and espresso shots), specialty teas and fruit 
smoothies, fresh baked goods including our trademark donuts, grilled Panini 
and classic sandwiches, wraps, soups, prepared foods and other food products. 
As of June 30(th), 2013, Tim Hortons had 4,304 systemwide restaurants, 
including 3,468 in Canada, 807 in the United States and 29 in the Gulf 
Cooperation Council. More information about the Company is available at 
www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.
 

SOURCE  Tim Hortons 
For further information or to arrange an interview, please contact: 
Michelle Robichaud robichaud_michelle@timhortons.com 905-339-5047 
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CO: Tim Hortons
ST: Ontario
NI: RES NP  
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