PRHL Announces Strategic Alliance With Nor Cal Reps

PRHL Announces Strategic Alliance With Nor Cal Reps 
Nor Cal Reps Alliance Continues Premier Holding Corp. Build-Out of
National Distribution Channels 
TUSTIN, CA -- (Marketwired) -- 08/09/13 --  Premier Holding Corp.
(OTCQB: PRHL) (the "Company") today announced a strategic alliance
with Nor Cal Reps, based in Moraga, Calif. Nor Cal Rep will promote
Energy Efficiency Experts (E3) products and services to its national
food services industry. 
Nor Cal Reps, whose name belies its nation-wide client base that
includes large supermarket chains, many high-end restaurants, casinos
and food-manufacturing companies, has signed an agreement with
Premier's subsidiary, E3, to promote, market and sell the company's
entire line of energy efficiency products and services. 
Van Sintchak, vice president of operations for Nor Cal Reps, said,
"We look forward to working with Premier and E3 and their entire line
of products and services. We think their products fit the needs of
our customer base." 
Nor Cal Reps represent products that are world leaders in their
industries. For energy efficiency, they offer products such as
industrial air curtains; strip doors; fabric ducts; radiant patio
heaters; refrigeration equipment for foodservice and convenience
stores; Thermo Recovery Filters(TM); foam insulation; the
Intelli-Hood controls for commercial kitchen hoods; energy efficient
walk-in coolers and freezers and insulated buildings; gas-fired water
heaters and booster heaters; superior surge-protection devices; power
factor correction; and solar power generation... and now the entire
line of efficient lighting from E3, including its E-Series line of
lighting power controls as well as all the other technologies E3 has
to offer. 
Randall Letcavage, president of PRHL, responded, "We are thrilled
with this new relationship with Nor Cal Reps. Their relationship with
their client base is excellent and maintains our strategy of working
with those who have the best reputation in their industry. We already
have a number of projects in the works with a number of their
clients. Nor Cal Reps' strategy of providing an integrated solution
to their clients matches our strategy and we are honored that they
are adding our product line to complete their offerings." 
About Premier Holding Corp. 
The Company provides financial oversight and management expertise
(which includes green building solutions, clean tech, energy
efficiency) and access to capital, financing, legal, insurance,
mergers, acquisitions, joint ventures and management strategies. The
Company also intends to acquire clean technology companies and/or
green products and services that are accretive, which can be
seamlessly integrated, and utilize the overall economics of such
products and services for the benefit of its customers. Through
subsidiaries and/or divisions, we offer renewable energy production,
energy efficiency products and services to commercial middle-market
companies, Fortune 500 brands, developers and management companies of
large-scale residential developments. Additional integrated business
offerings include direct energy services as power purchase agreements
(PPAs), energy financing and leasing of solar- and wind-powered
generation programs in urban and rural real estate environments,
lighting efficiency systems and refrigeration systems.  
About Nor Cal Reps 
Headquartered in Moraga, California, with five offices throughout the
state, Nor Cal Reps is viewed as a valued consultant by both clients
and principals, while working together as partners to achieve
mutually productive results. Applying 100+ years of family experience
in the Food Service/Beverage Industry, Nor-Cal Reps has gathered
together a group of complimentary principles. In combination we offer
VERY competitive prices on HIGH quality products. This all adds up to
real VALUE to you and your customers. In addition, Van Sintchak is a
member of ASHRAE. Long standing members of MAFSI (Manufacturer's
Agents for the Food Services Industry) and MAFSI certified, and MANA
(Manufacturers Agents National Association), Nor Cal Reps has long
ago expanded its reach throughout the United States by both direct
expansion and through alliances. For more information visit:
www.nor-calreps.com 
Premier Holding Corp. Safe Harbor 
This press release contains certain statements that may include
"forward-looking statements" as defined in the Private Securities
Litigation Reform Act of 1995. These forward-looking statements are
often identified by the use of forward-looking terminology such as
"believes," "expects," "anticipate," "optimistic," "intend," "will"
or other similar expressions. The Company's actual results could
differ materially from those anticipated in these forward- looking
statements as a result of a variety of factors, including those
discussed in the Company's periodic reports that are filed with the
Securities and Exchange Commission and available on its website at
http://www.sec.gov. All forward-looking statements attributable to
the Company or persons acting on its behalf are expressly qualified
in their entirety by these factors. Other than as required under
applicable securities laws, the Company does not assume a duty to
update these forward-looking statements.  
MEDIA CONTACT
Martin Stein
SocialRadius
martin@socialradius.com