Eric Larson Joins ePrize as Chief Revenue Officer
New Hire Reflects Company's Focus on Delivering Best in Class
Enterprise Marketing Solutions
DETROIT, MI -- (Marketwired) -- 08/09/13 -- ePrize, a global leader
in digital engagement, announced today that Oracle sales leader Eric
Larson has joined the company as Chief Revenue Officer. The addition
of Eric to the ePrize team reflects the rapidly growing importance of
scalable marketing technology platforms.
By 2017, the CMO will be spending more than the CIO, according to
Gartner. With five acquisitions since 2011, ePrize provides robust
marketing technology for mobile, social, web, email and live events.
ePrize's holistic solutions focus on creating rich consumer
engagements that marry social programs with in-store experiences
through a consumer's mobile device. Each solution -- whether a
promotion, loyalty program, or CRM campaign -- can be carried out
across digital channels all the way through to point of sale.
"End-to-end solutions are key: marketers can run a consumer
engagement contest on Facebook, extend that contest onto a jumbotron
to engage fans via mobile, then create ongoing offers across these
channels. Redemption can be tracked at point of sale -- and all of it
is managed in one software platform," said Matt Wise, CEO of ePrize.
"As ePrize continues to expand our footprint in multichannel
engagement, Eric's proven expertise selling enterprise software will
help clients shape these opportunities into a holistic marketing
Larson joins ePrize from Oracle, where he most recently served as
Vice President, Customer Experience Solutions and was a key leader in
Oracle's cloud computing strategy. His team helped B2B and B2C
customers increase customer loyalty, drive sales, create successful
multi-channel marketing initiatives, and optimize the customer
experience across channels. Under his leadership, the Oracle CX
business in the east more than doubled in the last three years.
Prior to joining Oracle in 1996, Larson held positions in the
technology and communications industries at AT&T, NCR, and Digital
Equipment. His wide range of expertise spans cloud computing, CRM,
e-Commerce, social media, and ERP. He holds a BSE in Electrical
Engineering from the University of Michigan.
"Today there is a true intersection in the marketplace of marketing
strategy and technology, and the ePrize team fundamentally
understands and delivers both," says Eric Larson, CRO. "Through
internal R&D and multiple recent acquisitions, ePrize has built a
platform that allows for truly robust engagement. I'm looking forward
to contributing to this innovative team and driving great success for
Larson will be based in ePrize's Chicago office.
About ePrize, Inc.
ePrize is a global leader in digital engagement.
The company's multi-channel solutions enable the world's largest
brands to create a dialogue with consumers on web, social, and
mobile, and integrated with point of sale systems. All campaigns can
be executed from a unified technology platform. Fortune 500 brands
and world-class agencies rely on ePrize's creative, technology and
legal services. ePrize has created promotional campaigns, CRM
programs and loyalty solutions in 44 countries for clients like
Coca-Cola, Microsoft, The Gap, Lenovo, NHL, Yahoo!, P&G and AT&T.
Headquartered in Detroit, ePrize also has offices in Chicago, Los
Angeles, Nashville, New York, Palo Alto, and Seattle. ePrize has
acquired five companies in the last two years. See our press page on
eprize.com for details or text CRM to 35350 for mobile demos and
LaunchSquad for ePrize
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