RadioShack's First Fort Worth Concept Store To Open In Sundance Square Commerce Building

    RadioShack's First Fort Worth Concept Store To Open In Sundance Square
                              Commerce Building


PR Newswire

FORT WORTH, Texas, Aug. 8, 2013

FORT WORTH, Texas, Aug. 8, 2013 /PRNewswire/ -- RadioShack and Sundance Square
announced today that RadioShack, the Fort Worth-based retail leader in
personal and mobile technology products and services, will open one of its new
brand concept stores in Sundance Square's new Commerce Building in downtown
Fort Worth, Texas. RadioShack is opening a select number of these high-touch
stores filled with interactive features and playful experiences in high
traffic and high profile locations as part of the company's emphasis on
reinvigorating its stores and repositioning the brand.

The new concept store is projected to open in October 2013 – just prior to the
grand opening of the Sundance Square Plaza and in time to help those who work
and play downtown with their holiday shopping. It will feature the most
in-demand products, brands and technology to deliver a more interactive and
engaging experience for the consumer. The Fort Worth concept store will join
several other concept locations in California, Massachusetts, New York and New

"We are incredibly excited to open a RadioShack concept store in our hometown,
which also happens to have one of the most dynamic downtowns in the country.
This store will be our showcase in Texas," said Joe Magnacca, chief executive
officer of RadioShack. "Sundance Square is a perfect social location that
encourages people to browse, shop and enjoy, which works for an interactive
store experience. Its very important for us to bring our high-touch concept to
Fort Worth and have a presence in our community. We are proud to be here."

Also significant to RadioShack's strategy has been its work at another Fort
Worth store on Camp Bowie Boulevard. The store has been dubbed the "living
lab" and serves as the format and testing ground for a scalable store design
that will be rolled out to select RadioShack stores in the coming year. This
"low touch" approach delivers a more shoppable store requiring minimal
investment for maximum impact. 

"RadioShack is a great addition to Sundance Square and we are pleased the
company chose to be here," said Johnny Campbell, president and CEO of Sundance
Square. "With the addition of RadioShack, this will nearly complete the
leasing in the Commerce Building. The new concept store will fill a niche for
downtown residents and shoppers alike. Supporting them as they revitalize
their brand is important for all of us."

The signing of RadioShack's lease nearly marks the completion of available
space in the five-story Commerce Building. Other tenants include new
restaurants Del Frisco's Grill and Bird Cafe as well as Silver Leaf Cigar Bar
on the street level and law firm Shannon, Gracey, Ratliff and Miller, LLP
fulfilling the top three floors.

This RadioShack store will be 2,357 square feet and will be located at 426
Commerce Street.

About Sundance Square

Located in the heart of downtown Fort Worth, historic Sundance Square is a
35-block commercial, residential, entertainment and retail district where
people work, live, shop and dine. Sundance Square's beautiful landscaping,
red-brick streets and turn-of-the-century buildings make it a pedestrian's
delight. Named after the famed Sundance Kid, who used the Fort Worth area as a
hideout, Sundance Square has been hailed as a monumental achievement in urban

Sundance Square is comprised of restaurants, three live theatres, an AMC movie
theatre, Bass Performance Hall, two museums, three art galleries, numerous
retail shops and boutiques, as well as two upscale residential complexes, and
some of Fort Worth's prime office space. More information about Sundance
Square can be found at

About RadioShack Corporation

RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile
technology products and services, as well as products related to personal and
home technology and power supply needs.RadioShack^® offers consumers a
targeted assortment of wireless phones and other electronic products and
services from leading national brands, exclusive private brands and major
wireless carriers, all within a comfortable and convenient shopping
environment.RadioShack employs approximately 30,000 knowledgeable and helpful
sales experts globally.RadioShack's retail network includes more than 4,300
company-operated stores in the United States, 270 company-operated stores in
Mexico, and approximately 1,000 dealer and other outlets worldwide.For more
information on RadioShack Corporation, please visit; to purchase items online, please RadioShack^® is a registered trademark licensed by
RadioShack Corporation.

Media Inquiries:
RadioShack Media Hotline, 817-415-3300,
Sundance Square, Carolyn Alvey, Aardvark Communications, 817-760-6757,

SOURCE RadioShack Corporation

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