The Jones Group Leverages Millennial Expertise With Launch Of QMack Brand
QMack is a New "mix and mack" Uniform for Millennials
Available Exclusively at Macy's Stores and macys.com
NEW YORK, Aug. 8, 2013
NEW YORK, Aug. 8, 2013 /PRNewswire/ --The Jones Group Inc. (NYSE: JNY) today
announced the launch of the QMack brand, a new collection focused on the
millennial customer exclusively available at Macy's and macys.com. The QMack
collection is a wardrobing system that focuses on key items and classic shapes
with a girly twist meant to be "mixed and macked" to create the ultimate,
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Inspired by all-American style, QMack also incorporates a global flair by way
of Parisian and London influences to create classics with a twist in a
multitude of colors and materials, including: go-to blazers, gathered minis,
prep school skater skirts, roll sleeve blouses as well as easy dresses and
cardigans. The name QMack was inspired by a composite of muses and the classic
pieces they wore and then re-imagined to create a modern version for today.
Prices range from $29 to $299.
Richard Dickson, President and Chief Executive Officer - Branded Businesses at
The Jones Group said: "We are extremely excited to launch QMack, an original
concept that we believe will activate and resonate with the millennial
customer. The collection leverages and capitalizes on The Jones Group's
expertise in the creation and execution of unique brands, and we look forward
to working with Macy's exclusively in the launch of QMack."
"Macy's has long been a tremendous partner in promoting and growing new brands
and creating meaningful experiences at point of sale with The Jones Group's
existing heritage brands," continued Dickson. "When Macy's approached us with
the opportunity to create a new brand with a premier placement on Macy's
Impulse floor, we saw this as an ideal occasion to combine our respective
strengths and appeal to the millennial girl."
The QMack sportswear collection will be featured in 150 Macy's stores and on
macys.com. Dedicated shop-in-shops feature a mix of merchandised head-to-toe
looks and hero key items accented by the signature QMack green color and
iconic Q logo.
"As Macy's unveiled our plan last year to focus more intently on the
millennial customer, we engaged some of our key partners to concept and create
fresh and exciting brands that could enrich the product selection currently on
our floors," said Molly Langenstein, Macy's EVP/GMM, millennial and new
business development. "QMack is a great complement to Macy's Impulse
department with a look that will take her from office chic to after work."
QMack will be featured in a Macy's advertising campaign in the September issue
of Vogue magazine and a full social media launch which includes initiatives on
Facebook, Twitter, Instagram and programs with influential bloggers.
To learn more about the collection, visit LoveQMack.com or shop online at
The QMack collection focuses on key items and classic shapes with a girly
twist meant to be "mixed and macked" to create the ultimate effortless
wardrobe. Inspired by all-American style, QMack also incorporates a global
flair by way of Parisian and London influences to create classics with a twist
in a multitude of colors and materials, including: go-to blazers, gathered
minis, prep school skater skirts, roll sleeve blouses as well as easy dresses
and cardigans. The name QMack was inspired by a composite of muses and the
classic pieces they wore and then re-imagined to create a modern version for
today. Prices range from $29 to $299.
About The Jones Group Inc.:
The Jones Group Inc. (NYSE:JNY) (www.jonesgroupinc.com) is a leading global
designer, marketer and wholesaler of over 35 brands with product expertise in
apparel, footwear, jeanswear, jewelry and handbags. The Jones Group has a
reputation for innovation, excellence in product quality and value,
operational execution and talent. The Company also markets directly to
consumers through branded specialty retail and outlet stores, through
concessions at upscale department stores and through its e-commerce sites.
The Company's internationally recognized brands and licensing agreements (L)
include: Nine West, Jones New York, Anne Klein, Kurt Geiger, Rachel Roy (L),
Robert Rodriguez, Robbi & Nikki, Stuart Weitzman, Brian Atwood (L), Boutique
9, Easy Spirit, Carvela, Gloria Vanderbilt, l.e.i., Bandolino, Enzo Angiolini,
Nine & Co., GLO, Joan & David, Miss KG, Kasper, Energie, Evan-Picone, Le Suit,
Mootsies Tootsies, Grane, Erika, Napier, Jessica Simpson (L), Givenchy (L),
Judith Jack, Albert Nipon, Pappagallo and Rafe (L).
SOURCE The Jones Group
Contact: Kimberly Flaster, HL Group, 212.529.5533 ext 31800
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