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SAP Supports Customer Growth in Emerging Markets by Combining SAP® ERP With Mobile, Analytic and Cloud Innovations



 SAP Supports Customer Growth in Emerging Markets by Combining SAP® ERP With
                    Mobile, Analytic and Cloud Innovations

SAP® ERP Foundation Extension Helps Fast-Growing Companies Run Like Never
Before

PR Newswire

SAO PAULO, Aug. 8, 2013

SAO PAULO, Aug. 8, 2013 /PRNewswire/ -- Further enhancing the portfolio of
offerings powered by the SAP HANA® platform, SAP AG (NYSE: SAP) today
announced SAP® ERP Foundation Extension. This integrated and comprehensive
modern offering enables companies new to SAP to implement a system optimized
to their specific needs, allowing for scalability at affordable cost. SAP ERP
Foundation Extension addresses the specific needs of fast-growing companies in
emerging and established markets to run their business in real time and is
based on the proven enterprise resource planning (ERP) application, SAP® ERP,
which has been optimized for use with SAP HANA. Underlining the importance of
this new offering for emerging markets, the announcement was made at an SAP
customer conference being held today in Sao Paulo, Brazil. The offer has also
been introduced at customer events in Shanghai, China, Johannesburg, South
Africa, and Mumbai, India. Additional events in other fast-growing markets
will follow this quarter.

(Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

Powered by SAP HANA and enhanced with application innovations in mobile,
analytics and cloud, SAP ERP Foundation Extension spans mission-critical core
processes — such as finance, human resources, IT management, manufacturing,
procurement, sales and service and compliance — and can be deployed flexibly
on premise, in the cloud or in a hybrid model. To help accelerate business
productivity and efficiency, it offers industry best practices, unparalleled
integration tools, role-based controlled access and extensions for basic
business processes via cloud, analytics and mobile solutions.

Deployment options for SAP ERP Foundation Extension range from the established
on-premise landscapes to hybrid models to private cloud environments, such as
the SAP HANA® Enterprise Cloud service, first introduced in May, or any SAP
partner cloud offering. Additionally, various SAP® Rapid Deployment solutions,
delivered either by the SAP® Consulting organization or the vibrant ecosystem
of more than 3,700 SAP services partners, can accelerate time to value. The
offerings will also be available for indirect sales, and gives 3,900 SAP
channel partners and value-added resellers (VARs) the opportunity to enhance
their own industry-specific SAP® Business All-in-One solutions.

Mission-Critical Capabilities Included as Part of Standard Offering
SAP ERP Foundation Extension combines SAP ERP with a range of innovative
capabilities in a tailored bundle of applications, including:

  o SAP® Business Objects™ business intelligence (BI) solutions for access to
    the most requested applications in the renowned analytics portfolio, with
    ability to tailor reports, blending analytics into operations
  o SAP® Access Control application for enablement of full compliance early on
    and ability to deploy a holistic role-based concept from the start
  o SAP Fiori™ apps for increased employee productivity and end-user
    acceptance with Web-based apps on any device, as introduced at SAPPHIRE®
    NOW in 2013
  o SAP® Cloud for Sales solution for instant sales force enablement with a
    lean, intuitive cloud-based solution
  o SAP NetWeaver® Process Integration software for integration of third-party
    legacy systems to help ensure seamless business operations
  o SAP NetWeaver® Single Sign-On software for an enhanced user experience
    with no redundant system log-on by the end-user
  o SAP HANA and the benefits of the planned SAP HANA® Live offerings intended
    to protect IT investment

Rapid-Deployment Solutions Help Ensure Quick Implementation
SAP Rapid Deployment solutions bring together preconfigured best practice
business processes and implementation services to accelerate time to value
while helping customers leverage proven business experiences. SAP Rapid
Deployment solutions enable speedy implementation of SAP ERP Foundation
Extension for all major elements, including SAP ERP powered by SAP HANA, SAP
HANA Live for SAP Business Suite, SAP Fiori and SAP Access Control. Customers
will be able to choose deploying them one-by-one in a modular way or
pre-assembled all at once, whether on premise or in SAP HANA Enterprise Cloud.

"In the new business economy, innovation matters," said Chakib Bouhdary,
executive vice president, Industry Solutions and Customer Value, SAP. "SAP ERP
Foundation Extension is an extended offering designed with the power of SAP
HANA, the beautiful usability of SAP Fiori and analytics and mobile integrated
into one platform — a complete rapid-deployment solution. This is one of the
most sophisticated ERP offerings in the market run by SAP and its partners
across the world. This is another example of SAP innovating and driving high
value for our customers as never seen before."

For more information, visit the SAP Newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 248,500 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are
forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as "anticipate," "believe,"
"estimate," "expect," "forecast," "intend," "may," "plan," "project,"
"predict," "should" and "will" and similar expressions as they relate to SAP
are intended to identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking statements. All
forward-looking statements are subject to various risks and uncertainties that
could cause actual results to differ materially from expectations. The factors
that could affect SAP's future financial results are discussed more fully in
SAP's filings with the U.S. Securities and Exchange Commission ("SEC"),
including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates.

© 2013 SAP AG. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their
respective logos are trademarks or registered trademarks of SAP AG in Germany
and other countries. Please see
http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for
additional trademark information and notices.

Follow SAP on Twitter at @sapnews.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Janice Edman, +1 (650) 223-4817, j.edman@sap.com, PDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT;
press@sap.com

SOURCE SAP AG

Website: http://www.sap.com
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