Workforce Management Magazine Gets a Face-Lift

                Workforce Management Magazine Gets a Face-Lift

91-year-old publication redesigned to better serve the needs of executive
readers

PR Newswire

CHICAGO, Aug. 8, 2013

CHICAGO, Aug. 8, 2013 /PRNewswire/ -- Workforce Management, the business
magazine serving the needs of human resources professionals since 1922, will
undergo a major redesign with its September issue, according to executives at
MediaTec Publishing, who acquired the publication in January.

In announcing the redesign, Norman B. Kamikow, MediaTec president and editor
in chief, revealed the company began planning the overhaul during the due
diligence process that was part of the acquisition from Crain Communications
Inc. An extensive readership survey conducted in October 2012 was the starting
point.

The magazine's editors also recruited a blue-ribbon editorial advisory board
composed of senior HR executives from a diverse group of organizations
including IBM, BAE Systems, Sodexo, General Mills, the U.S. Office of
Personnel Management, Lowe's Cos. and DreamWorks. Industry thought leaders
Dave Ulrich of the University of Michigan, Workforce contributor and veteran
blogger Kris Dunn and attorney and employment law expert Jon Hyman round out
the board.

"Media consumption has changed, but an overwhelming percentage of Workforce
readers are telling us they first turn to industry websites and magazines to
get news and information about human resources and workplace management," said
Kamikow. "One cannot underestimate the importance of the print publication to
the mix. It forms the basis of all we do on the Web, in our newsletters, live
and virtual events and lead generation program.

"Research shows readers give us very high marks for the quality of our writing
and the breadth of the topics we cover, but they want more," he said. "The
executives who read the magazine tell us they want quick but thorough reads,
sharable data that boils down a trend or direction, and actionable news and
insight on timely, relevant topics."

The new look will include:

  oMore content aimed at the needs of senior HR leaders, including expanded
    feature coverage, industry news and analysis, adding up to a 100 percent
    increase in editorial pages.
  oThought-provoking commentary from industry-leading columnists.
  oFresher, tighter and more impactful reader-friendly design.
  oEngaging cover art and photography along with a redesigned table of
    contents.

"Our new tagline, 'Business, Strategy and Management,' succinctly sums up our
focus," said Mike Prokopeak, vice president and editorial director. "We will
provide readers critical insight into the business side of human resources —
the deep and lasting strategies at play and management advice and analysis for
making HR a more effective resource for organizational growth."

"Workforce sits at the intersection of business and the practice of HR,
continually scanning the horizon for emerging developments and critical trends
and analyzing and breaking them down for their implications for the management
of human resources," he added.

The Workforce audience is composed of HR decision-makers and leaders
responsible for core HR areas including benefits, compensation, talent
acquisition, HR policy and administration, employee relations, performance and
employee development.

For more information on Workforce, please visit www.workforce.com.

About MediaTec Publishing Inc.

MediaTec Publishing Inc. is a leading integrated media company serving the
human capital, management and workforce development industries. MediaTec
publishes Chief Learning Officer, Diversity Executive, Talent Management and
Workforce magazines and operates the online industry resource
HumanCapitalMedia.com. MediaTec leverages its award-winning editorial content
with innovative integrated media products, including targeted e-newsletters,
webinars, interactive websites, special print and online supplements, resource
guides, industry research and conferences that bring together international
audiences to network and discuss leading-edge strategy and best practices in
the industry. MediaTec partners with recognized industry experts and provides
thought-provoking feature articles, news, opinions and insights through its
award-winning publications, events and e-media. Each MediaTec product gives
readers the business intelligence and knowledge they need to succeed in new
and changing markets.

SOURCE MediaTec Publishing Inc.

Website: http://www.workforce.com
Contact: Taylar Ramsey, Marketing Coordinator, MediaTec Publishing Inc., (312)
676-9900 ext. 208, tramsey@humancapitalmedia.com
 
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