NBCUniversal Announces Additional Executive Appointments to Digital Ad Sales Organization

 NBCUniversal Announces Additional Executive Appointments to Digital Ad Sales

Phil Cara and James Kreckler Appointed Senior Vice President, Advertising

Aaron Radin Joins As Senior Vice President, Partnerships & Portfolio Products

PR Newswire

NEW YORK, Aug. 8, 2013

NEW YORK, Aug. 8, 2013 /PRNewswire/ --NBCUniversal announced today three key
appointments within the company's digital advertising sales organization. Phil
Cara has joined the company as Senior Vice President, Digital Entertainment
Advertising Sales to oversee digital ad sales for a portfolio of sites
anchored by Fandango and E! Online. James Kreckler has been promoted to Senior
Vice President, Digital Entertainment Advertising Sales and will drive revenue
and create effective marketing campaigns for NBCUniversal's entire digital
entertainment portfolio. Aaron Radin has joined in the new position of Senior
Vice President, Partnerships & Portfolio Products, to spearhead the creation
of new portfolio advertising products and platform initiatives across
NBCUniversal's portfolio.

NBCUniversal's impressive portfolio includes more than 50 digital properties
in Entertainment, Sports and News, with more than 100 million monthly unique
visitors, as well as two broadcast networks—Spanish and English language—and
18 cable networks.

Cara and Kreckler will report to Scott Schiller, Executive Vice President,
Digital Advertising Sales. Radin will report to Krishan Bhatia, Executive Vice
President, Digital Strategy & Operations.

"With Aaron's entrepreneurial background and deep experience in the
interactive TV, web and mobile space, he will play an important role in
leading NBCUniversal's efforts to partner with technology and new media
companies and in developing new platforms to provide advertisers greater
opportunities to connect with our audiences and content across the portfolio,"
said Bhatia.

Before joining NBCUniversal, Radin served as CEO at Toura, a company he
founded in 2009, which developed a leading technology platform for the
efficient and cost-effective distribution of content to any smartphone or
tablet device. Previously, Radin led sales and business development efforts at
Radio One in 2009, and at CBS Television Stations Digital Media Group from
2004-2008 where he helped oversee the re-launch of their respective digital
properties. Radin has held positions at GoldPocket and The Walt Disney Company
where he launched multiple interactive television initiatives.

"Phil and James have a strong understanding of how our entire powerful
portfolio can uniquely serve advertising partners and offer them the reach and
scale of our diverse digital entertainment properties," said Schiller. "With
their deep roots in media, they are a great addition to our team, as we
continue to enhance our bench strength to strategically support our clients."

Cara brings 25 years of experience in customer relationships, sales management
as well as marketing, having held positions at Fortune 500 companies including
AOL and Yahoo. Before joining NBCUniversal, Cara served as Senior Vice
President, Sales at The Huffington Post from 2010-2013, where he oversaw and
developed the company's social and native advertising revenue. And, Cara
joined AOL as Vice President of Sales prior to the company's acquisition of
The Huffington Post in 2009. From 2001-2008, Cara was Executive Director of
Sales at Yahoo. Additionally, during his tenure at Yahoo, Cara co-founded
Yahoo Consumer Direct, a strategic partnership with Nielsen that successfully
grew Yahoo's CPG and retail business.

Kreckler joined NBCUniversal in January 2012 as Vice President, Advertising
Sales for iVillage, the largest content-driven community for women online,
where he led revenue for the business, helping to reestablish iVillage as a
premiere destination for consumers and advertisers. He has more than 15 years
of experience in sales and marketing management with interactive media and
financial service companies, including DoubleClick Inc., Rodale Inc. and AOL.

About NBCUniversal
NBCUniversal is one of the world's leading media and entertainment companies
in the development, production, and marketing of entertainment, news, and
information to a global audience. NBCUniversal owns and operates a valuable
portfolio of news and entertainment television networks, a premier motion
picture company, significant television production operations, a leading
television stations group, world-renowned theme parks, and a suite of leading
Internet-based businesses. NBCUniversal is owned by Comcast Corporation.


Contact: Amanda Collins, NBCUniversal, 212-664-4732, Amanda.Collins@nbcuni.com
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