Casio G-SHOCK Celebrates 30 Years Of Timepiece Innovation With Guest Performance From Eminem

     Casio G-SHOCK Celebrates 30 Years Of Timepiece Innovation With Guest
                           Performance From Eminem

From a Simple Idea, the Rugged Watch was Born and the Rest is History

PR Newswire

DOVER, N.J., Aug. 7, 2013

DOVER, N.J., Aug. 7, 2013 /PRNewswire/ --To kick off the global celebration
of Casio G-SHOCK's 30^th Anniversary, key media personnel and influential
G-SHOCK fans came together in New York City, the capital of the world, to
honor three decades of G-SHOCK innovation. The annual Shock The World event
unveiled the latest G-SHOCK product releases, as well as introduced the next
phase of G-SHOCK's evolution.

Media were first treated to the introduction of a range of celebratory limited
edition G-SHOCK timepieces, presented by Casio executives David Johnson, Kikuo
Ibe (Father of G-SHOCK), Yuichi Masuda and Shigenori Itoh. Also on stage
speaking of the new watch releases were brand advocates Brook Lopez of the
Brooklyn Nets, Canadian supermodel Jessica Stam, professional snowboarder
Louie Vito and famed actor James Marsden who introduced the new luxury watch
collection from G-SHOCK, MT-G.

The first timepiece introduced was a completely revamped G-SHOCK classic: the
iconic 6900. Making this favorite almost 10% larger in size, the GDX6900 is
mega and packed with G-SHOCK's latest performance technologies; backed by
spokesperson Brook Lopez. Expanding on their revolutionary Master of G
collection, G-SHOCK introduced the Rangeman: a military inspired timepiece for
first response professionals to truly master all natural elements. Baby-G
stepped up its style with the chicest designs to date. Introduced by
supermodel Jessica Stam, the fashionable BA110, BA111 and BA112 timepieces
come in nine colorways and boast a layered 3D metallic face. Other
announcements included the launch of the new 2^nd Generation Bluetooth model,
lightening yellow models, G-Aviation model and many more.

The pinnacle of the event came as the highly anticipated new luxury timepieces
from G-SHOCK were announced: the metal twisted MT-G Collection. This game
changer will reposition the G-SHOCK brand into a more premium space for the
affluent consumer --the MT-G, Metal Twisted G-SHOCK collection is a
completely new timepiece crafted at Casio's advanced factory in Yamagata,
Japan, for select premium styles. The MT-G is the epitome of modern wrist

"It is with immense pleasure and satisfaction that we can come together to
celebrate 30 years of G-SHOCK with such an amazingly supportive community of
G-SHOCK fans," said Shigenori Itoh, Chairman and CEO of Casio America, Inc.
"Personally, I'm very happy about the future of G-SHOCK as we are entering a
new era for our brand."

Following the press conference the lights were turned down, music turned up
and doors opened for guests to enjoy G-SHOCK's 30^th Anniversary party with a
line-up of exclusive musical performances by New York rapper Yelawolf, star DJ
Mick and hip-hop legend Eminem. G-SHOCK has always had a close connection with
music, working with artists in a range of capacities from passionate brand
ambassadors to detailed watch collaborators. A testament to this is the
forthcoming release of the limited edition Eminem collaboration G-SHOCK,
utilizing the all-new large case GDX6900.

For more news on the Shock The World event and upcoming G-SHOCK product
releases, visit

CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from
the developer Mr Ibe's dream of 'creating a watch that never breaks'. Over 200
handmade samples were created and tested to destruction until finally in 1983
the first, now iconic G-SHOCK hit the streets of Japan and began to establish
itself as 'the toughest watch of all time'. Each watch encompasses the 7
elements; electric shock resistance, gravity resistance, low temperature
resistance, vibration resistance, water resistance, shock resistance and
toughness. The watch is packed with Casio innovations and technologies to
prevent it from suffering direct shock, this includes internal components
protected with urethane and suspended timekeeping modules inside the watch
structure. Since it's launch, G-SHOCK has continued to evolve, continuing to
support on Mr Ibe's mantra "never, never give up". This 2013, G-SHOCK are
celebrating their 30th anniversary.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer
electronics and business equipment solutions. Established in 1957, Casio
America, Inc. markets calculators, keyboards, mobile presentation devices,
disc title and label printers, watches, cash registers and other consumer
electronic products. Casio has strived to fulfill its corporate creed of
"creativity and contribution" through the introduction of innovative and
imaginative products. For more information, visit

SOURCE Casio America, Inc.

Contact: Sarah Bronilla, exposure Communications LLC, (212) 226-2530,; or Sue Vander Schans / Sarah Salter, CASIO
AMERICA, INC., (973) 361-5400,,
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