Starwood Hotels & Resorts Expands Footprint in Greece with the Debut of King George, a Luxury Collection Hotel, Athens

  Starwood Hotels & Resorts Expands Footprint in Greece with the Debut of King
  George, a Luxury Collection Hotel, Athens

  Re-imagined for a New Generation of Luxury Travellers, the Celebrated King
         George Marks The Luxury Collection’s Eighth Hotel in Greece

Business Wire

ATHENS, Greece -- August 8, 2013

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announces the
internationally-renowned King George hotel in Athens joins The Luxury
Collection portfolio following a three-month renovation. Owned by Lampsa
Hellenic Hotels S.A., King George, a Luxury Collection Hotel, Athens has been
redesigned for a new generation of luxury travelers, offering discreet and
personalized service in the iconic Greek capital. With this opening, Starwood
expands its footprint in Greece where it now operates 11 hotels and resorts,
including eight under The Luxury Collection brand.

“Our long-term partnership with Lampsa S.A. now includes three hotels in
Greece, and we are grateful to the Laskaridis family for putting their trust
in Starwood and The Luxury Collection brand,” said Michael Wale, President,
Starwood Hotels & Resorts, Europe, Africa & Middle East. “The addition of King
George strengthens The Luxury Collection’s extensive portfolio in Greece,
allowing us to provide global explorers with more authentic experiences in
more places.”

“Greece remains one of the world’s most mesmerizing destinations, and we are
pleased to offer our guests the opportunity to experience Athens through the
illustrious lens of the King George,” said Paul James, Global Brand Leader,
The Luxury Collection, St. Regis Hotels & Resorts and W Hotels Worldwide.
“That Greece is our third largest market globally is a clear indication that
the country’s rich culture, distinctive heritage and indigenous treasures make
it a ‘must’ for our most discerning travelers.”

The renovation of King George, led by renowned Greek architect Alexandros K.
Samaras with local artisans, returns the hotel to its original splendour while
enhancing its contemporary style. The storied hotel features 59 elegant guest
rooms and 43 exceptional suites, all with impressive views of the city and the
Acropolis. The neo-classical Greek interiors include silk and satin upholstery
with distinct furnishings, authentic to the destination. The magnificent
two-bedroom Penthouse Suite spans 3,770 square feet, across the entire ninth
floor of the hotel, featuring: a private terrace offering a stunning panorama
of the city; a swimming pool looking out to the Parthenon; an open-air
Jacuzzi; and private elevator access. Completely redesigned, the Penthouse
Suite is adorned with a selection of original 19^th century antiques and

The ornate lobby, with elaborate high ceilings, rich marble floors and subtle
grey and yellow accents, has been carefully restored to its original grandeur.
The newly renovated ballroom can host up to 400 guests amid its exquisite
neo-classical interiors and can be divided into three separate rooms, making
it ideal for myriad social occasions, from grand celebrations to intimate
social events, as well as business conferences.

Tudor Hall, the hotel’s famous restaurant on the seventh floor, has also been
transformed from the previous classic Greco-Roman design to a contemporary and
elegant Mediterranean setting with both the indoor dining and outdoor terrace
options. Tudor Hall presents an exquisite, modern Greek culinary experience
alongside panoramic views of Athens, enhanced by signature dishes including
crayfish carpaccio with green lemon; red peppers and basil, lobster with sweet
and sour artichokes; and roast lamb saddle and fillet with rosemary pesto and
potato cream with garlic confit.

Featuring a beautiful neoclassical façade, King George welcomed its first
guests in 1936 and occupies a prime location in the historic Syntagma Square,
the center of Athens’ golden quarter. The hotel is situated between the
Parliament and the fashionable Voukourestiou Street, within walking distance
from the Acropolis, the Old City of Plaka and other notable sights in Athens.
For more information on King George, a Luxury Collection Hotel, Athens, visit

Starwood in Greece

Starwood currently operates 11 hotels in Greece under the company’s Sheraton,
Westin and The Luxury Collection brands. Eight The Luxury Collection hotels
and resorts in Greece include Hotel Grande Bretagne and Arion Resort & Spa,
Astir Palace in Athens, The Romanos in Costa Navarino, Mystique and Vedema
resorts in Santorini, as well as Blue Palace Resort & Spa, Elounda, Crete and
Santa Marina Resort & Villas, Mykonos. The landmark Hotel Grande Bretagne,
also owned by Lampsa, is adjacent to King George Hotel.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,162 properties in nearly 100 countries
and 171,000 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton,
Aloft®, and Element. The Company boasts one of the industry’s leading loyalty
programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem
points for room stays, room upgrades and flights, with no blackout dates.
Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of
world-class vacation experiences through villa-style resorts and privileged
access to Starwood brands. For more information, please visit

About The Luxury Collection Hotels & Resorts

The Luxury Collection® is a collection of hotels and resorts offering unique,
authentic experiences that evoke lasting, treasured memories. For the global
explorer, The Luxury Collection offers a gateway to the world's most exciting
and desirable destinations. Each hotel and resort is a unique and cherished
expression of its location; a portal to the destination's indigenous charms
and treasures. Magnificent decor, spectacular settings, impeccable service and
the latest modern conveniences combine to provide a uniquely enriching
experience. Originated in 1906 under the CIGA brand as a collection of
Europe's most celebrated and iconic properties, today The Luxury Collection
brand is a glittering ensemble of more than 85 of the world's finest hotels
and resorts in more than 30 countries in bustling cities and spectacular
destinations around the world. The Luxury Collection includes award-winning
properties that continuously exceed guest expectations by offering
unparalleled service, style and class while celebrating each hotel's
distinctive heritage and unique character. All of these hotels, many of them
centuries old, are internationally recognized as being among the world's
finest. For more information, please visit

Lampsa Hellenic Hotels S.A.

Lampsa Hellenic Hotels S.A. is a publicly listed company with ownership
interests in Serbia and Greece – including Hotel Grande Bretagne, A Luxury
Collection Hotel and the Sheraton Rhodes Resort. The company’s principal
stockholder is the Laskaridis Family, whose main interests lie in shipping.
For more information, please visit

Note: This press release contains forward-looking statements within the
meaning of federal securities regulations. Forward-looking statements are not
guarantees of future performance and involve risks and uncertainties and other
factors that may cause actual results to differ materially from those
anticipated at the time the forward-looking statements are made. Further
results, performance and achievements may be affected by general economic
conditions, including the duration and severity of any global or regional
economic downturns, the availability of financing alternatives at acceptable
terms, the impact of war and terrorist activity, business and financing
conditions, foreign exchange fluctuations, cyclicality of the real estate
(including residential) and the hotel and vacation ownership businesses,
operating risks associated with the hotel, vacation ownership and residential
businesses. These risks and uncertainties are presented in detail in our
filings with the Securities and Exchange Commission. Although we believe the
expectations reflected in such forward-looking statements are based upon
reasonable assumptions, we can give no assurance that our expectations will be
attained or that results will not materially differ. We undertake no
obligation to publicly update or revise any forward-looking statement, whether
as a result of new information, future events or otherwise.


Starwood Hotels & Resorts Worldwide, Inc.
Katie Roberts, 212-380-4049
Global Public Relations, The Luxury Collection Hotels & Resorts
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