RadioShack Opens Third Concept Store in New York Area; Begins Rolling Out New, Scalable Store Format Around the Country

RadioShack Opens Third Concept Store in New York Area; Begins Rolling Out New,
                   Scalable Store Format Around the Country

Southampton Store Serves Up High-End Experience for Residents and Visitors

PR Newswire

FORT WORTH, Texas, Aug. 8, 2013

FORT WORTH, Texas, Aug. 8, 2013 /PRNewswire/ -- RadioShack Corporation (NYSE:
RSH) opened two new concepts stores in the New York area for a total of three.
The company also revealed details of the development of a "low touch" format
coming to select neighborhoods nationwide in the coming months.




As part of RadioShack's emphasis on reinvigorating stores and repositioning
its brand, the company is opening a select number of high-touch stores filled
with interactive features and playful experiences in high-traffic,
high-profile locations.

The dramatically remodeled store at 68 Main St. in Southampton on Long Island
opened Saturday, August 3, 2013. The Southampton location showcases how the
concept store configuration and customer experience suit a high-end
destination community. The store features the celebrated speaker wall and
other interactive areas designed to help shoppers experience technology.

The company also recently renovated one of its most popular mall locations,
Newport Centre Mall in Jersey City, N.J., into a concept store.

"Our latest concept stores demonstrate how readily the new 'RadioShack: Let's
Play' platform comes to life in different ways, creating a completely new
brand experience for consumers," said Joe Magnacca, chief executive officer of
RadioShack. "We selected two distinct store types, a popular getaway community
for New Yorkers in Southampton and a New Jersey mall store that shares a lot
in common with our highest traffic mall locations nationwide. The
transformation in these stores is remarkable."

The two additions join the first concept store at 2268 Broadway in Manhattan's
Upper West Side, which opened just more than a month ago, as part of the
company's strategy to quickly make a significant difference in the customer
experience in one of the nation's most important shopping markets.

Adding the Low-Touch Approach

The company also completed several remodels and relocations incorporating the
spirit of the concept store changes in scalable, "low touch" format that
delivers a more shoppable environment. Shoppers will start to see this new
format in select markets this fall.

Among the first to get this fresh new look are the mall stores in Manhattan
Mall in New York and Plaza Las Americas in Hato Rey, Puerto Rico, both of
which opened in July. RadioShack began testing the new "low touch" format,
which requires minimal investment with maximum impact for consumers, in May at
a "living lab" located on Camp Bowie Blvd in Fort Worth, Texas.

"Low touch" stores reflect a cleaner, brighter environment; visually appealing
open floor plans with low-profile fixtures; powerful brand statements around
ownable business categories; improved product placement – with headphones,
speakers and digital fitness greeting customers at the front and mobile phones
displayed by manufacturer with accessories along the wall; a generous DIY
section to serve the Maker movement; fresh new merchandising featuring
lifestyle images; and the refined product assortment the company has discussed
in recent weeks.

"In the short time since opening our initial concept stores and the living lab
in Fort Worth, we've learned a tremendous amount about how to make our stores
more shoppable. We're creating a place to discover ways technology makes your
life more fun with a selection just right for your lifestyle," Magnacca added.
"Loyal customers who have been shopping us for years will have an easier, more
satisfying experience in the store and new customers will be amazed at the
innovation in exclusive product lines, hot destination brands and in-demand
mobile options we offer to a new generation of shoppers."

For more information about RadioShack's concept stores, read the original
release here.

About RadioShack Corporation

RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile
technology products and services, as well as products related to personal and
home technology and power supply needs. RadioShack^® offers consumers a
targeted assortment of wireless phones and other electronic products and
services from leading national brands, exclusive private brands and major
wireless carriers, all within a comfortable and convenient shopping
environment. RadioShack employs approximately 30,000 knowledgeable and
helpful sales experts globally. RadioShack's retail network includes more
than 4,300 company-operated stores in the United States, 270 company-operated
stores in Mexico, and approximately 1,000 dealer and other outlets worldwide.
For more information on RadioShack Corporation, please visit; to purchase items online, please RadioShack^® is a registered trademark licensed by
RadioShack Corporation.

News Media Contact: Media Relations, +1-817-415-3300,

SOURCE RadioShack Corporation

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