Spanish Broadcasting System's WSKQ-FM Mega 97.9FM Leader In The Tri-State Area
In New York As The # 1 Station In The Market
NEW YORK, Aug. 8, 2013
NEW YORK, Aug. 8, 2013 /PRNewswire/ --Spanish Broadcasting System, Inc.
(SBS); (NASDAQ: SBSA), today announced that its New York station WSKQ-FM "Mega
97.9FM" achieved significant ratings gains and strengthened its market
position in Arbitron's recently-released July 2013 trend report. WSKQ-FM Mega
97.9FM has captured the number one position amongst all RADIO stations in the
Tri-State New York market, for Adults 18-34 and Adults 18-49, regardless of
oNew York: WSKQ-FM (Mega 97.9FM)- #1 station among ALL Adults 18-49 &
A18-34 in New York regardless of language.
Albert Rodriguez COO of SBS commented, "As WSKQ-FM Mega 97.9FM continues to
lead and reach listeners in New York, we are confident that audiences will
only continue to grow even more so, as demonstrated in the latest New York
Arbitron rankings. The Hispanic community is growing rapidly and SBS New York
will continue to provide quality, compelling entertainment to satisfy its
"The SBS Radio cluster in New York has consistently served as the leader in
the NY Latino market place for over 30 years. Today we have only strengthened
that position by becoming the number 1 radio station in New York regardless of
language amongst key advertising demos, A18-49 & A18-34", said Eric Garcia VP
of Sales of SBS New York. "Our Arbitron performance reflects our strategic
advantages and tactical strengths, which benefit both the communities we serve
and our clients who are tapping into the branding power of WSKQ-FM Mega 97.9FM
by reaching the fast growing Hispanic consumer segment."
Jesus Salas, EVP of Programming & Multiplatform Coordinator of SBS commented,
"WSKQ-FM Mega 97.9FM reaching the number one rank over all the stations in New
York regardless of language is an impressive and history making event. WSKQ-FM
Mega 97.9 FM has a close tie with the local community unlike any other
station. Our on air personalities have formed an emotional relationship with
our millions of listeners in a unique way."
WSKQ-FM "Mega 97.9FM" radio personalities have captured New Yorkers with the
best on air content and music. The solid ratings performance confirms Spanish
Broadcasting's leadership commitment to delivering the growing Hispanic
consumer audience the best original programming throughout the Tri-State area.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded
Hispanic-controlled media and entertainment Company in the United States. SBS
owns and/or operates 21 radio stations located in the top U.S. Hispanic
markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto
Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and
Urban format genres. SBS has 3 of the top 6 Spanish-language stations in the
nation including the #1 Spanish station in America, WSKQ-FM in New York City
(WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates
MegaTV, a television operation with over-the-air, cable and satellite
distribution and affiliates throughout the U.S. and Puerto Rico. SBS also
produces live concerts and events throughout the country and operates
LaMusica.com, a bilingual Spanish-English online site providing content
related to Latin music, entertainment, news and culture. The Company's
corporate Web site can be accessed at www.spanishbroadcasting.com.
Media & Press Contact:
Vladimir Gomez, Spanish Broadcasting System, Inc. (Big Time Media), Director
Marketing & Communications (786) 510-8841, firstname.lastname@example.org
SOURCE Spanish Broadcasting System Inc.
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