McDonald's Reports July Comparable Sales

                   McDonald's Reports July Comparable Sales

PR Newswire

OAK BROOK, Ill., Aug. 8, 2013

OAK BROOK, Ill., Aug. 8, 2013 /PRNewswire/ --McDonald's Corporation today
announced that global comparable sales increased 0.7% in July. Performance by
segment was as follows:

  oU.S. up 1.6%
  oEurope down 1.9%
  oAsia/Pacific, Middle East and Africa (APMEA) down 1.9%

"McDonald's Plan to Win and our three global growth priorities to optimize the
menu, modernize the customer experience and broaden accessibility to Brand
McDonald's continue to serve as our strategic roadmap - keeping us focused on
delivering great-tasting, affordable meals in modern restaurants," said
President and Chief Executive Officer Don Thompson. "In July, we delivered
modest global comparable sales growth, relatively in-line with our
expectations. Looking ahead, we remain focused on building market share and
strengthening our position as our customers' favorite place and way to eat and
drink."

McDonald's U.S. sales increased 1.6% during July, reflecting the appeal of
McDonald's market-leading breakfast, classic core favorites and everyday value
offerings. The 21^st edition of Monopoly at McDonald's and the popularity of
the featured products including Premium McWraps, the Big Mac and Chicken
McNuggets also contributed to the month's performance.

In Europe, July's comparable sales declined 1.9% as negative performance in
Germany, France and other Southern Europe markets more than offset positive
results in the U.K. and Russia. Throughout the segment, McDonald's markets
continue to evaluate and adjust key value and daypart options in response to
local consumer dynamics.

In July, APMEA's comparable sales declined 1.9%, reflecting negative results
in Japan, Australia and China. The shift in timing of Ramadan between years
also negatively impacted the month's results. To enhance performance, markets
across APMEA are taking a holistic approach to building demand by offering
innovative, limited-time menu choices, leveraging daypart platforms and
highlighting McDonald's everyday affordability and unmatched convenience.

Systemwide sales for the month increased 1.6%, or 3.3% in constant currencies.

Percent Increase/(Decrease)  Comparable Sales  Systemwide Sales
                                               As        Constant
Month ended July 31, 2013,   2013      2012    Reported  Currency
McDonald's Corporation       0.7       0.0     1.6       3.3
Major Segments:
U.S.                         1.6       (0.1)   2.5       2.5
Europe                       (1.9)     (0.6)   4.8       0.9
APMEA                        (1.9)     (1.5)   (6.2)     3.2
Year-To-Date July 31, 2013,
McDonald's Corporation       0.1       4.5     1.1       2.7
Major Segments:
U.S.                         0.2       5.1     1.1       1.1
Europe                       (0.8)     3.6     2.9       1.9
APMEA                        (1.9)     2.4     (3.1)     3.2



Definitions

  oComparable sales represent sales at all restaurants, whether operated by
    the Company or by franchisees, in operation at least thirteen months
    including those temporarily closed. Some of the reasons restaurants may be
    temporarily closed include reimaging or remodeling, rebuilding, road
    construction and natural disasters. Comparable sales exclude the impact of
    currency translation. Comparable sales are driven by changes in guest
    counts and average check, which is affected by changes in pricing and
    product mix. Management reviews the increase or decrease in comparable
    sales compared with the same period in the prior year to assess business
    trends.
  oThe number of weekdays and weekend days can impact our reported comparable
    sales. In July 2013, this calendar shift/trading day adjustment consisted
    of one less Sunday and one more Wednesday compared with July 2012. The
    resulting adjustment varied by area of the world, ranging from
    approximately -1.3% to 0.1%. In addition, the timing of holidays can
    impact comparable sales.
  oInformation in constant currency is calculated by translating current year
    results at prior year average exchange rates. Management reviews and
    analyzes business results excluding the effect of foreign currency
    translation and bases incentive compensation plans on these results
    because they believe this better represents the Company's underlying
    business trends.
  oSystemwide sales include sales at all restaurants, whether operated by the
    Company or by franchisees. While franchised sales are not recorded as
    revenues by the Company, management believes the information is important
    in understanding the Company's financial performance because these sales
    are the basis on which the Company calculates and records franchised
    revenues and are indicative of the financial health of the franchisee
    base.

Upcoming Communications

The Company plans to release August 2013 sales on September 10, 2013 at 7:00
a.m. (Eastern Time).

Tim Fenton, Chief Operating Officer, and Pete Bensen, Chief Financial Officer,
will speak at the Goldman Sachs Global Retailing Conference at 8:50 a.m.
(Eastern Time) in New York on September 11, 2013. This presentation will be
webcast live and available for replay for a limited time thereafter at
www.investor.mcdonalds.com.

McDonald's is the world's leading global foodservice retailer with over 34,500
locations serving more than 69 million customers in more than 100 countries
each day. More than 80% of McDonald's restaurants worldwide are owned and
operated by independent local men and women.

Forward-Looking Statements

This release contains certain forward-looking statements, which reflect
management's expectations regarding future events and operating performance
and speak only as of the date hereof. These forward-looking statements involve
a number of risks and uncertainties. The factors that could cause actual
results to differ materially from our expectations are detailed in the
Company's filings with the Securities and Exchange Commission, such as its
annual and quarterly reports and current reports on Form 8-K.

SOURCE McDonald's Corporation
 
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