Mondelez Brazil and InnerWorkings Enter Into Major Partnership
InnerWorkings to Handle Procurement for Wide Range of Marketing Products and
CHICAGO -- August 8, 2013
InnerWorkings, Inc. (NASDAQ: INWK), a leading global marketing supply chain
company, and Mondelez Brazil have entered a broad new agreement in which
InnerWorkings will manage printed materials, premiums and all below-the-line
(BTL) spend for Mondelez. This long term partnership is effective immediately
and encompasses an estimated $45 million in annual spending.
Examples of categories that InnerWorkings will be managing include printed
communication materials, branded promotional products, sales promotions, BTL
agencies, events, sponsorships and expenses relating to other marketing
InnerWorkings will support Mondelez with approximately 15 professionals. All
current suppliers to Mondelez will be given the opportunity to continue
supporting Mondelez through the InnerWorkings team moving forward.
Alexandre Turolla, Latin America Senior Procurement Director for Mondelez
said, “This new partnership will allow us to gain greater visibility and
control into our wide ranging spend across a variety of marketing and sales
support categories. InnerWorkings has a proven track record of driving savings
while improving quality and service levels. We are very pleased to enter into
this new, critical partnership."
Alex Castroneves, President and Managing Director Latin America for
InnerWorkings, said “Mondelez has some of the world’s leading brands and is
experiencing significant growth in Brazil. By outsourcing the task of
procuring and managing the print, promotional and BTL agency spend to
InnerWorkings, Mondelez can redirect resources to their core capabilities with
the peace of mind of knowing that InnerWorkings will deliver on our
About InnerWorkings, Inc.
InnerWorkings, Inc. (NASDAQ: INWK) is a leading global marketing supply chain
company servicing corporate clients across a wide range of industries. With
proprietary technology, an extensive supplier network and deep domain
expertise, the Company procures, manages and delivers printed materials and
promotional products as part of a comprehensive outsourced enterprise
solution. InnerWorkings is based in Chicago, IL, employs approximately 1,400
individuals, and maintains 49 global offices. Among the many industries
InnerWorkings services are: retail, financial services, hospitality,
non-profits, healthcare, food & beverage, broadcasting & cable, education,
transportation and utilities.
For more information visit: www.inwk.com.
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